Beleaguered Derivative… er, “Creative” today introduced an iPod shuffle knockoff called the “ZEN Stone,” a 1GB MP3 player priced at US$39.99, available by May 14.
The ZEN Stone comes in black, white, red, blue, pink and green.
Beleaguered “Creative” says users can drag and drop up to 250 songs (based on MP3 format encoded at 128kbps) to the ZEN Stone. Choose “Play” or “Shuff…” er, “Random” and listen to up to 10 hours on a single charge of the built-in battery.
According to beleaguered “Creative,” the ZEN Stone is “so simple to use that it does not even need a screen; just skip through tracks or albums while you are on the go, or simply play all the songs randomly in the shuffle mode.”
Let’s see what beleaguered “Creative” CEO Sim Wong Hoo had to say upon the debut of the original iPod shuffle:
Actually, to me it’s a big let-down: we’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with. – Beleaguered Creative’s CEO Sim Wong Hoo, January 12, 2005
Beleaguered Derivative… er, “Creative’s” press release via PRNewsWire here.
[Thanks to MacDailyNews Reader “Twilightmoon” for the heads up.]
There ought to be a law against naming your company the polar opposite of what it really is and does.
Beleaguered Creative reports loss; seeks to boost sales with Apple iPod accessories – May 02, 2007
Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005