Beleaguered Creative rolls out Apple iPod shuffle knockoff

Beleaguered Derivative… er, “Creative” today introduced an iPod shuffle knockoff called the “ZEN Stone,” a 1GB MP3 player priced at US$39.99, available by May 14.

The ZEN Stone comes in black, white, red, blue, pink and green.

Beleaguered “Creative” says users can drag and drop up to 250 songs (based on MP3 format encoded at 128kbps) to the ZEN Stone. Choose “Play” or “Shuff…” er, “Random” and listen to up to 10 hours on a single charge of the built-in battery.

According to beleaguered “Creative,” the ZEN Stone is “so simple to use that it does not even need a screen; just skip through tracks or albums while you are on the go, or simply play all the songs randomly in the shuffle mode.”

Let’s see what beleaguered “Creative” CEO Sim Wong Hoo had to say upon the debut of the original iPod shuffle:

Actually, to me it’s a big let-down: we’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.Beleaguered Creative’s CEO Sim Wong Hoo, January 12, 2005

Beleaguered Derivative… er, “Creative’s” press release via PRNewsWire here.

[Thanks to MacDailyNews Reader “Twilightmoon” for the heads up.]
There ought to be a law against naming your company the polar opposite of what it really is and does.

Related articles:
Beleaguered Creative reports loss; seeks to boost sales with Apple iPod accessories – May 02, 2007
Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005


  1. They’ll probably sell a few of the white and black ones, if only because from a distance they vaguely look like an old iPod. But on the other hand, the extreme cheapskates toward whom this product is marketed can go buy a real old iPod for $20 on eBay.

  2. Actually, I hate to say it, but at $40, they’ll probably sell a ton of these things. At least until/unless Apple drops the price of the Shuffle. It’s $79 right now. Sure, it looks a bit better, and is probably a bit better overall, but it’s twice the price.

    I hope Apple drops the price of the Shuffle, then I’d add one to my collection.

  3. can play up to 250 MP3 songs:
    “Based on MP3 format encoded at 128kbps; the ZEN Stone can also hold up to 500 WMA songs encoded at 64kbps.”

    lolz.. 64kbs songs.. who encodes their songs in less than gramophone quality of 64kbs? At least their primary claim is for 128kbs. But MP3 only? no AAC? no WMP?

    Even at it’s price it seems like a rip off crippled that badly.

  4. Bartsimpsonhead:
    Zen, Zune, they’re all the same…

    funny a s hell…let me add to that…zen, zune, zero, zilch and zip…doomed

  5. Too bad you need Windows to use it. If it would work with a Mac, I bet a decent number of people would consider buying one, if for no other reason that the dramatically lower price. The color selection is nice. Hell, I’d consider buying one at that price if it would work with my PowerBook. All my music is in MP3 format anyway, since at the bit rates I rip to, AAC doesn’t save me much space for the same quality.

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