Apple CEO Steve Jobs posts open letter ‘A Greener Apple,’ Macs with LED backlight tech coming 2007

Apple StoreApple CEO Steve Jobs has posted another open letter on the company’s website, this time focusing on Apple and the environment. The letter is titled, “A Greener Apple” and begins:

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.

Now I’d like to tell you what we are doing to remove toxic chemicals from our new products, and to more aggressively recycle our old products.

Included in the full text is the paragraph, “To eliminate mercury in our displays, we need to transition from fluorescent lamps to light-emitting diodes (LEDs) to illuminate the displays. Fortunately, all iPod displays already use LEDs for illumination, and therefore contain no mercury. We plan to introduce our first Macs with LED backlight technology in 2007.” [Bold emphasis added by MacDailyNews.]

Read Jobs’ letter in full here: http://www.apple.com/hotnews/agreenerapple/

MacDailyNews Take: May open letters from Steve Jobs become a regular occurrence.

As we’ve repeatedly written regarding this issue: We’re all for a cleaner environment, but Apple ought to charge Greenpeace a PR fee. Mostly, Apple is guilty of being a very a popular brand name which these militant “environmentalists” use to generate free publicity.

Apple doesn’t sell dirty CRT monitors, like certain cheapo Windows-centric PC box assemblers. Apple uses rechargeable batteries in iPods, instead of having tens of millions of users constantly tossing AA batteries into landfills. Apple even offers purchasers of Apple Macs and Apple monitors free recycling of their old computer and monitor — regardless of manufacturer. The list goes on.

Information on Apple’s recycling programs and industry-leading environmental policies is available online at http://www.apple.com/environment

99 Comments

  1. Great letter, Steve. Hopefully this will shut up all the environmental groups that have been spreading lies about Apple for way too long now. And either way, the info is now those out there who want to know Apple’s policies and plans.

  2. As stupid as their concrete claims have been, Greenpeace must still be given some marginal credit for stirring that particular pot.

    Apple’s secrecy did indeed bite themselves in this regard.

    Good response, all in all. Complete with easily quotable bullet points for the lazy press… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Not that it’s big news, but a near-concrete announcement of LED-driven displays is a nice confirmation.

  3. hey “X”

    Ya better get that Caps Lock thing taken care of .. You do know that it tends to stick, dont you ? ..

    Oh, and have you tried a steaming cup of hot chocolate in the evening ?? … Some say it helps you sleep at nite !

  4. I’m glad Apple has come out swinging on this. My treehugging self wasn’t happy to hear (obviously incorrect) reports on Apple’s horrible environmental record. Thanks for clearing things up, Steve.

    But one thing I wish he had mentioned is how many Apple products don’t end up in landfills.

    I know I and most of my friends not only have every Mac we’ve ever owned, we’re guilty of buying used Macs at flea markets and yard sales just to rescue them.

    There are also several places online that take used, even dead iPods, refurbish them and sell them again. That’s truly green recycling.

    On top of that, I tend to use my Macs an average of 8-10 years before replacing them. How often does an HP or Lenovo user replace their machine?

  5. “X”

    Sign your name stupid, or are you just hiding behind your tough e-rep.

    Just because someone cares about the planet doesn’t make them evil. That being said, Greenpeace was way off on this one and I can’t honestly say that I support anything they’re really doing. They seem to be more of a nuisance than anything else.

  6. Steve’s next step is to buy a few of its “Carbon Offsets” from Al Gore to reduce Apple’s carbon footprint. We all know how Al Gore is so very carbon neutral.

    I am not sure where the other “Carbon Offsets” are coming from? Does anyone know?

    WMD

  7. @ X and oops and all the people who hate “tree huggers”

    To point out the obvious, a little, trees do produce oxygen ..
    but..
    methinks you may need this
    for what you produce ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  8. This is the kind of environmental friendliness that I think we all can agree with. First, it’s a voluntary decision undertaken by Apple. Second, it’s honest. They really are creating a better product, environmentally-speaking. Third, it comes from a position of strength. They’re not letting Greenpeace cow them and they’re not purchasing phony “carbon offsets” or otherwise playing kissy-face with the environmental shakedown outfits. Fourth, they’re not requiring the end-user to get on board with any sort of politics. There’s no “join greenpeace now!” stickers with new Macs and other such trendy nonsense. In short, it is tangible improvement fueled by profits, which come from making a better product.

  9. USA has 4.5% of the world’s population but is responsible for 25%+ of polution and is world’s largest greenhouse gas emitter.

    Sometimes we wonder why the other 6.4 billion people on the planet dislike Americans so much, but posts like the above highlight why quite succinctly. ” width=”19″ height=”19″ alt=”big surprise” style=”border:0;” />

  10. Impressive letter overall. Apple seems to be doing great in this area. Greenpeace doesn’t know what it’s talking about–oh, what a surprise!
    One quibble: Apple states that “we do not allow the use of prison labor at any stage of the recycling process.”
    What the heck’s wrong with prison labor? To the degree any inmate can be rehabilitated, work certainly contributes to that. If it’s privately managed, they pay taxes. If it’s community service, it’s paying back society. The only complaints I can imagine are from unions who don’t like the competition–and why should they get to stop anyone else from working? What am I missing here, anyone?

  11. The US may produce 25% of the pollution, but it also produces 25% of the world’s GDP (i.e., products and services), so that seems right in line. And the rest the world is racing to catch up with our level of production and standard of living. Besides of the greens didn’t oppose nuclear power, the US economy would release FAR less pollution into the environment, especially “greenhouse gases.” It is by far the cleanest and safest type of energy available, with the added benefit of not subsidizing tyrants in the the middle east and other parts of the world. Well, thanks a lot, Greenpeace & friends.
    Kate

  12. @Kyoto Protocol: USA has 4.5% of the world’s population but is responsible for 25%+ of polution and is world’s largest greenhouse gas emitter.

    Yes, but all the things that produce pollution in the USA are foreign made! (Well, not ALL of course…) Maybe if the other 95.5% of the population would give us cheaper alternate energy sources (maybe even free???) we could, in turn, slow the rate at which we are destroying our planet. Peace.

  13. Apple isn’t perfect but there are other WAY worse companies that Greenpeace could better spend their efforts on. Companies that really don’t give a shit and don’t care to change unless caught.

    Apple is just bigger headlines for Greedpiece to grab attention with.

  14. > Apple’s secrecy did indeed bite themselves in this regard.

    Ridiculous. Why would Apple keep secret it’s environmental practices? Apple simply did not pay out extortion money to the environmental organizations, just to get a phony good review. Sort of like buying protection from the environmental mafia.

    These open letters from Steve Jobs are a great way for Apple to communicate to the public. Apple couldn’t buy such PR if it paid millions of dollars. And this is one way to turn the negative PR spin from the environmental mafia into positive press.

  15. Greenpeace is giving the whole environmental movement a bad name. The leaders of this sorry excuse for a company should retire from the environmental business and get jobs selling shoes, if anybody would hire them.

  16. I hate to break it to you, but the reason why the “rest of the world” hates America is not because of its greenhouse emissions or whatever attitude you’ve generalized from a few posters — it’s because of its higher standard of living and rampant jealousy. I think a lot of countries wish they could have the material success and the strength that America does, but they haven’t managed to do it. France, Germany, and Portugal are all former world powers — that’s got to sting. Russia is an eternal wannabe world power. Islamic nuts dream of a caliphate, but they haven’t managed one yet. That’s why you’ll always see other countries throwing pies at America, really. It’s always easier to blame someone else than it is to fix your own stuff.

  17. The problem isn’t with being concerned with the environment, it’s with environmentalist wackos. If they had any sense at all, they wouldn’t lie, distort facts, and be sensationalist. It only kills their credibility and reduces the impact of their arguments in the long run. We need good ideas to solve the real problems and find our way to a sustainable future. We don’t need hype and propaganda. With good ideas and sincere leaders, people will listen and positive change will occur.

  18. Go, Steve, Go. Nice counter punch, well executed. : -)

    There is real actions and then the BS that so many other companies use today. Apple, making the world a nicer place to live, one product at a time. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    en

  19. I am a card carrying tree-hugger (really. I work for an environmental publication. And no, I don’t write for them so back off my poor spelling and grammar.)

    I pains me to see Green Peace saying this crap about Apple. Whenever people lie, it makes it harder to believe those associated with them. Whether it is by choice or not.

  20. The only thing that could make BustingTSOI’s post ‘better’:

    –
    This is the kind of environmental friendliness that I think we all can agree with.

    First, it’s a voluntary decision undertaken by Apple.

    Second, it’s honest. They really are creating a better product, environmentally-speaking.

    Third, it comes from a position of strength. They’re not letting Greenpeace cow them and they’re not purchasing phony “carbon offsets” or otherwise playing kissy-face with the environmental shakedown outfits.

    Fourth, they’re not requiring the end-user to get on board with any sort of politics. There’s no “join greenpeace now!” stickers with new Macs and other such trendy nonsense.

    In short, it is tangible improvement fueled by profits, which come from making a better product.
    –

    Really, very thoughtful post. No ‘side’ could disapprove.

    Unless they are idiots! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  21. will Greenpeace take back their ridiculous criticism of Apple & point the finger at real polluters like the gov’t of China (who they applauded by extension when they ranked Lenovo ABOVE Apple in environmental friendly policy)?

    write to Greenpeace & complain until they do.

  22. TT: I just got it! (I’m a bit thick today.)

    “And there’s no such thing as make-believe, puppy dogs or autumn leaves, no BB guns.
    God didn’t make the little green apples, and it don’t snow in Minneapolis when the winter comes.”
    – Roger Miller

  23. It is obvious that you are ignorant of the obvious, the terms “anonymity” and “pseudonym”, and the exercise of literary license. I also add that you seem to have a problem with comprehension. I pity you.

  24. That will be a lot easier on the eyes too, instead of revolting fluorescents.

    Now if only LEDs were more affordable for general lighting circumstances, especially as the sale of incandescent light bulbs are being outlawed around the world.

    Fluorescent bulbs may be a bit more efficient at first glance but they suck in so many ways – annoying entrainment of the nervous system with their frequencies (stress?), poor spectrum, contain mercury, are impractical or don’t work at all in certain circumstances (e.g. extreme temperatures), can’t be dimmed (at the most 10 -20 % on some), take too long to “warm up”. They also have a much higher failure rate if turned on and off frequently. For these reasons they are often left on continuously when not needed, thereby wasting energy.

  25. interesting to see all of the hate thrown at “tree huggers”….

    it seems that steve is one of them.

    yes, greenpeace was wrong to chase apple when most offer tech companies are worse, but it got the PR they wanted, and it got apple to respond by making an already impressive record look even better.

    now the question is, do they admit apple is doing well and start after dell, hp, et all?

    …time will tell if they are doing the right thing.

    from the greenpeace site:

    “Apple has declared a phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by 2008. That beats Dell and other computer manufacturer’s pledge to phase them out by 2009. Way to go Steve! “

    “Apple hasn’t gotten an actual green product to market, but no other electronics manufacture has either. That’s a race worthy of the wizards of Cupertino.”

    you can all bitch all you want, but both Apple and greenpeace have a lot to gain from this if played right……

  26. Are there no engineers among the environ-wackos that can design the “greenest stuff” ever? Apparently, the only thing that these environmental nut cases can do it whine and demand that other people more brilliant than themselves do something better than what has been done and also more economically. It seems that these kooks are only capable of sanctimoniously delegating responsibility to others rather than developing solutions themselves.

  27. So anyone with any concern for the environment is automatically considered a tree-hugging hippy by some people? That’s really intelligent isn’t it. No wonder the world is in bad shape… ignorant masses of people choose to believe the disinformation spouted by various vested interests (involving money and/or power funnily enough). They do this instead of going and looking at the evidence from the science for themselves.

    It’s also kinda like a religious zeal isn’t it? Anyone with concerns over the environment is labelled the equivalent of a <insert your most hated religion> and considered a looney fanatic.

    The planet is in bad shape, we’ve caused it, and now we have to fix it before things get much, much worse.

    It’s interersting how the current issues of environmentalism was compared to the issue of smoking in past generations in that “tree-hugging” film “An Inconvenient Truth”. That is, propaganda was spouted by vested interests to introduce Fear, Uncertainty and Doubt, so that people wouldn’t believe that smoking caused lots and lots of health problems. They even trotted out doctors to support their claims.

    Well, the health problems of individuals pose little risk to others (except maybe financially), but if the planet gets sick, then *everyone* suffers.

    It is pure and simple selfishness to not believe that we’re causing problems for the entire Earth.

    Also, it appears Greenpeace have really done themselves a disservice by targeting Apple Inc, but then, they also do other crazy crap too – I think they’re a political party more than anything. If one assumes Al Gore is genuine about his environmentalism, I really doubt he’d be on Apple’s board if they were as bad as Greenpeace make out (or am I just a sucker?)

  28. Are there no engineers among the environ-wackos that can design the “greenest stuff” ever? Apparently, the only thing that these environmental nut cases can do it whine and demand that other people more brilliant than themselves do something better than what has been done and also more economically. It seems that these kooks are only capable of sanctimoniously delegating responsibility to others rather than developing solutions themselves. It’s ironic that the ones who complain the most, do the least to solve the problem.

  29. Anyone else notice this:

    Dell has proposed a simple measure – assume a seven year product lifetime

    When did a Dell computer last seven years? OK well some do I guess, a tiny fraction. Dell laptops?!?!

    I do have a seven year old G4 still working that does some work occasionally, and a PB3400 (ex the fastest laptop in the world!) that’s maybe ten years old that works sometimes, it has to be plugged in and I reckon there’s something wrong with the power supply board, but seven years is a stretch for Apple so what about Dell?

    But all in all it’s not much less than I had expected from Apple and it’s good to see Steve address the issue of communication, obviously most of the other issues are being addressed in the normal process of business.

    And the idiot who’s skull needs busting. Why the West (esp US/UK) is hated is because we keep on invading other countries to get at their natural resources and dig/drill/ship them out using western companies/currencies/banks etc who make the big profits. Why are Exxon/BP/Conoco/Shell et al chasing this filthy oil out of the ground to burn and pump in to the air that we breathe when there are much better energy sources available.

    Few people know UK invaded Iraq before WWI, few people know the US has invaded in some shape or form 65 countries since WWII. We all know Bill Gates and Steve Ballmer are big bullshitters yet most people believe Microsoft is good even now. What about the rest of what most of us believe, what the media feeds us, is it true? Is it right?

    Here’s a few great vids,

    The]http://video.google.com/videoplay?docid=-8957268309327954402″]The History of Oil[/url]
    Heavy]http://video.google.co.uk/videoplay?docid=2229511748333360205″]Heavy Watergate, The War Against Cold Fusion[/url]
    <a href=” http://video.google.co.uk/videoplay?docid=8677389869548020370“>

    And look for stuff by John Pilger while you’re at Google video.

  30. Greenpeace is to Apple’s greening as a rooster is to the sunrise. They are an extortion racket deserving no support.

    As for the move towards LED backlighting of displays, the quality goes way up, the power down and the mercury goes out. Apple spins this as a green move, which it is, but it is much more. I wish Jobs would publicly tell Greenpeace to STFU.

  31. ‘(I’m a bit thick today.)’-
    well I’m glad you got the skinny on it….different stanza, though.

    Busting-
    Well put x2. A record. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> (I kid)

    ‘I hope AEF bombs Cupertino’-
    yeah, let’s kill the people and save the environment for……who?

  32. This smells like the work of the Evil Al Gore and the greenpeace communist machine that spreads it’s enviromental liberal propaganda that threatens democracy and liberty.

    “If you are not with me, then you are my enemy”

  33. Maczealot:
    “It seems that these kooks are only capable of sanctimoniously delegating responsibility to others rather than developing solutions themselves.”

    Umm.. sorry, I’m not fan of Greenpeace and it’s fraudulent campaign to smear Apple, Inc. in order to raise money, but this is a bad argument. Say for example people were upset at Ford for releasing the flawed Pinto design where the gas tank was poorly placed and could explode if the car got rear ended, well people complaining about that should not have to design a whole car to point out that one flaw.

    Apple has smart engineers so if it makes sense to manufacture their computers without these dangerous chemicals, they will figure out a way to do so. They are already light years ahead of everyone else on the CRT issue alone.

  34. @truth, and all the other anti-environmentally conscious folks:

    If you hate environmentalists, why don’t you try moving to Mexico or China and living with all the garbage they toss around in any vacant piece of land, or living with all the fumes that gush from their cars and trucks, or with the crap they toss in their streams. You’d love it!

  35. Greenpeace is a bunch of disingenuous flacks.

    On their web site, by simply quoting Steve saying “We’re changing our policy,” they imply that Apple has only just now – and presumably at Greenpeace’s urging – jumped aboard the greenwagon. However, it’s clear if you read the entire paragraph that Apple is simply changing their policy about making public their plans for the future concerning environmental issues – nothing more.

    While that in itself is a nice thing to have happen, I’m actually sorry that Steve gave Greenpeace even that much. These dishonest political animals will continue to make hay with this, at Apple’s expense, as long as they can – and as long as there are still liberal idiots (clarification: not all liberals are idiots, and not all conservatives are wise) out there who take promises as accomplishments. Frankly, that’s how most politicians are elected.

    mw: feeling, n. What idiots use in place of rational thought.

  36. Saying “I care about the environment but I am not a green” is about as sensible as saying “I believe in no gods at all but I am not an atheist”.

    If you care about the environment, and recycle, or changed all your lights to fluorescents, or bought a sensible car for commuting, or donate usable clothing to thrift shops, or compost leftovers, YOU ARE GREEN.

    If you are a woman and you want equal pay for equal work, the same opportunities for advancement as men, the same working conditions and a discrimination and harassment free workplace, you are a feminist.

    Stop allowing tiny minorities or abusive majorities to mangle the definitions of words.

    And is any intelligent person still sucked in by “Red” bating? I hope not.

  37. @Fred J.
    “write to Greenpeace & complain until they do.”

    your kidding right?, greenpeace doesn’t CARE who polutes the most anymore. It’s all about the greenbacks, and they can’t extort the government of China can they?

  38. This page-by-page splitting of user comments is rather problematic. Because once you are on page 2, you’re pretty sure that very few people are going to read your comments.

    Anyway, back on page 1 Jake wrote:
    Impressive letter overall. Apple seems to be doing great in this area. Greenpeace doesn’t know what it’s talking about–oh, what a surprise!
    One quibble: Apple states that “we do not allow the use of prison labor at any stage of the recycling process.”
    What the heck’s wrong with prison labor? To the degree any inmate can be rehabilitated, work certainly contributes to that. If it’s privately managed, they pay taxes. If it’s community service, it’s paying back society. The only complaints I can imagine are from unions who don’t like the competition–and why should they get to stop anyone else from working? What am I missing here, anyone?

    There is a problem with using prison labour. I think Jake makes the assumption that it would be prison labour from a Western country such as the USA. But what if its chinese prison labour? Falon Gong members and political activists are routinely locked up. In fact anyone, inconvenient in the eyes of the Chinese Government is locked up. So if Apple allowed the use of prison labour then they would be exploiting whatever political processes ease the use of what is, essentially, slave labour.

  39. ‘If you are a woman and you want equal pay for equal work, the same opportunities for advancement as men, the same working conditions and a discrimination and harassment free workplace, you are a feminist.’

    No, you’re not. You just have common sense.

  40. No one has said a peep about the LED backlight by eo 2007? I just had to replace the inverter (ballast) for the backlight on my G4’s LCD display. Cost me $127 with installation and tax, which was better than the $400-500 it would have cost for an entire new LCD had the light itself been bad. At that price, I might have been tempted to buy a new iMac. However, I saw the announcement here at MDN before I left my baby in the shop, which prevented me from making an unwise, impulse buying decision today.

    If LEDs make brighter, longer-lasting, mercury-free displays, I’m all for ’em! ” width=”19″ height=”19″ alt=”rolleyes” style=”border:0;” />

  41. TowerTone

    ‘If you are a woman and you want equal pay for equal work, the same opportunities for advancement as men, the same working conditions and a discrimination and harassment free workplace, you are a feminist.’

    No, you’re not. You just have common sense.

    It was once common sense that “blacks” were good for nothing more than manual labour and that women were too dim to participate in politics.

    It is pointless to dismiss appropriate terminology merely because said terminology has been saddled with political baggage.

  42. ‘t was once common sense that “blacks” were good for nothing more than manual labour and that women were too dim to participate in politics.’

    No, those were common prejudices, and were not shared by all.

    ‘It is pointless to dismiss appropriate terminology merely because said terminology has been saddled with political baggage.’

    Look here for a few different forms of ‘feminism’
    http://en.wikipedia.org/wiki/Feminism

    Wanting what the Constitution guarantees you does not put you in a particular group.
    Wanting something based on your differences with others does.

  43. WMD:

    “I am not sure where the other “Carbon Offsets” are coming from? Does anyone know?”

    Yep, we’re shutting down gas fired power plants and building windmills. One little catch…gas fired turbines produce electricity at about 2.5 cents per KWH. Windmills produce electricity at about 18 cents per KWH. Ready for a $800 electric bill instead of your current $100 or so? Ain’t ignorant evironmentalism wonderful?

  44. Why do right-wingers castigate the global warming theory without evaluating it on it’s own merit?

    Just because Rush says so, and they’re Rebublicans, automatically, according to seemingly all of them, global warming is BS.

  45. ‘Global warming is a fact. Anyone who disputes this is a liar. The only thing left to determine is exactly how much of an effect humanity has had on global warming.’

    Odd, this is the point of view I hear on Rush. So I guess us ‘right wingers’ do understand there is global warming.

    And why do left wingers believe just because something bad happens, America is at fault?

    http://www.canadafreepress.com/2007/global-warming020507.htm

    http://www.eurekalert.org/pub_releases/2007-02/osu-atd021207.php

    http://www.msnbc.msn.com/id/17997788/site/newsweek/

  46. And more
    http://www.salon.com/opinion/paglia/2007/04/11/global_warming/index3.html
    (scroll down)

    OK, Salon and MSNBC/Newsweek are not considered basions of conservatism. Go figure.

    Irony
    http://www.boston.com/news/local/massachusetts/articles/2007/03/16/interfaith_group_braves_storm_in_climate_change_trek/

    and more
    http://www.epw.senate.gov/pressitem.cfm?party=rep&id=257909

    I guess Rush has a bigger crowd than many care to admit…….or these people think for themselves and come to the same conclusions. I know I did.

  47. What Apple has done here is set the stage as the leader in enviro conserns in the CPU related industry.

    Greenpeas has already cried about a lack of WW recycling plan, but so be it.

    Apple has just shown they are the leaders in the “green” space. Greenpeas only hope now seems to be trying to dictate to Apple they MUST be the leader in every area.

    Now Apple can simply refute that with their overall leadership, and tell Greanpeas that for some small specific area of their programs – to go pound sand – and pick on HP or Dell who, overall, are behind.

    It takes a ton of sting out of their future attacks, and makes any future nitpick about some certain issue at Apple look really weak and petty.

    Apple has also set the stage for the next year+ in their efforts, so now Greanpeas and the rest must wait for that length of time to pick on any single area Steve laid out.

    Brilliant.

  48. Greenpeace is total shit. And I say that as an environmentalist.

    They just want cash, instead of telling people how to save energy, avoid destroying rainforests, etc.

    MW: piece. We both like peace, mine’s just spelled different.

  49. Way to go Steve!! Now maybe those frickin’ environmentalists can find somebody else to go bitch at for a while like Dell, HP et al. While I’m at it–greenpiss I don’t hear any whining from you about what china did to all our poor animals that died from eating the tainted pet food–but of course I forgot you already drink their chinese coolaid

  50. Fsck the environment. We don’t need more green – my lawn’s enough. We need more red-white-and-blue. Start a war in one of them IRA countries, I-ran, I-rack, and I-rland.

    ((( What? An “e” you say…? ))) Who gives a steer about that? Bomb ’em too! Bound to be a terrorist or two eliminated.

  51. I’m glad that Steve has finally responded to GreenPeace’s accusations and is making some kind of effort to make Apple products less polluting. There is always something more that we can do to make the world a better, cleaner place.

    I don’t doubt that Apple has done some things to make there operation greener. I doubt to the extent that Steve claims that they’ve been, but this is heading in the right direction.

    If Apple can work towards a better recycling program, that would be even better. We all know that Macintosh owners tend to use their equipment a lot longer than their Windows PC owning cousins, but that when we do finally upgrade, we want to be sure that our beloved equipment won’t be leaching into our drinking water from a landfill.

  52. Too bad GreenPeace failed to comment on the industry-leading standards that Apple has had in place for several years.

    Apple has been walking the walk, but GreenPeace is apparently just interested in companies talking the talk.

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