“A remarkable sign of changing times at Microsoft was on display Monday at Microsoft’s opening keynote session for its Mix07 conference in Las Vegas: Macs. The presentation was riddled with Macs,” Stacy Cowley reports for CRN.
Cowley reports, “The show’s breakout star is Silverlight, Microsoft forthcoming client technology for advanced, browser-based video functionality. While Microsoft is famed for its halfhearted or nonexistant support for running its software on rival platforms, the company vows Silverlight will be different: Version one is slated to run natively in Safari and Firefox as well as Internet Explorer (both version 6 and 7), and Opera support is in the works.”
Cowley reports, “To hammer home that message, Microsoft threaded Mix07’s showcase keynote with Mac-based demos. Darrin Brown, executive vice president of interactive services firm Avenue A/Razorfish, showed a demo of a streaming video application his firm developed for Netflix using Silverlight — then swapped computers to show off the same technology on a Mac running Firefox. Scott Guthrie, the Microsoft developer division general manager responsible for many of its Web technologies, relied on the Mac so much during his demos that at one point he quipped ‘and it also runs on Windows!'”
Cowley reports, “The Apple embrace had attendees twittering on Twitter, where Microsoft set up a running round-up of Mix07 commentary. One writer reported that he was ‘marveling at the number of Macs making an appearance at a Microsoft conference.’ Another posted to the world at large, ‘Have you ever heard so much airtime devoted to Macs at a Microsoft event?'”
“Of course, Microsoft’s willingness to play nicely with rival platforms has its limits. Silverlight applications will run on Macs, but the tools for building them won’t. Expression Studio, which shipped today, will remain Windows-only software, according to Wayne Smith, the group product manager in charge of the suite… Linux enthusiasts also shouldn’t hold their breath for their own Silverlight client. The Linux crowd is noisy, but Microsoft isn’t convinced it has enough market share to justify Silverlight support, said Brian Goldfarb, the group product manager helming it,” Cowley reports.
Full article here.
Alternate headline: Duplicitous bastards adopt Macs for a day to stress ‘interoperability’ message during would-be ‘Flash killer’ demo
With any luck, hopefully some attendees will get Microsoft’s correct, but unintended, message: “Go beyond Vista: Get a Mac.”
Couldn’t you just buy a Mac and run Windows? Microsoft CEO Ballmer: ‘No, we prefer real PCs’ – April 29, 2006
Mac users should not buy Microsoft software (or hardware) – May 16, 2003