“An investment group plans to use Apple Inc.’s upcoming shareholder’s meeting to press for greener products — and is holding the company’s arch-rival Dell as the benchmark,” Aidan Malley reports for AppleInsider.
Malley reports, “Trillium Asset Management roused Apple shareholders to action on Thursday, calling on them to support a motion that would require that the Cupertino-based company outline a schedule for ridding its hardware products of toxic materials.”
“The investment firm rekindled accusations that Apple has stalled on its commitments to environmental progress and urged that it scrap brominated flame retardants (BFCs) and polyvinyl chloride plastic (PVC), either of which can leak dangerous chemicals in the wrong circumstances,” Malley reports.
“Such substances can be especially volatile in developing nations, where attempts to cannibalize the better components of junked PCs frequently triggers their release into the environment. Continuing to use these materials without a ‘reasonable’ timetable to eventually scrap them is both irresponsible and hypocritical, Trillian proclaimed,” Malley reports.
Malley reports, “‘Consumers have grown to expect more from Apple, a leader in product design and innovation,’ Shelley Alpern, a VP at the firm, wrote in its call to investors. ‘Are we falling behind in the arena of greening our products?'”
More in the full article here.
Who junks Macs?
What, no MDN take?
Using Dell as a standard for anything just seems creepy to me.
Apple already has green products :
http://www.apple.com/ipodnano/gallery/index5.html
Yeah, okay, that was lame.
Amimac == hahahah, good one..you had me goin too!
I wish people would read <http://www.apple.com/environment> first before accusing Apple.
I have no problem with Apple getting more green. I own plenty of stock, and would be happy if it shed a few dollars to help future generations.
But Macintoshes are red, not green….silly gooses.
Apple should refuse. I would rather see breakdowns of what is in the products right now, compared to all the other manufacturers. Then, if Apple is doesn’t measure up, then fine, criticize them. All this “roadmap” stuff is just smoke and mirrors concocted by Greenpeace for publicity purposes, riding on Apple’s coattails.
Funny how Al Gore has been conspicuously silent on this issue. C’mon Al, don’t let your worshipers down now, you’re supposed to be the King of Green. Your silence wouldn’t have anything to do with all of the money you rake in from Apple now would it??
Ridiculous. Apple does not sell any products with a CRT (Dell does). Apple products last a long time. The are bought, owned, resold, owned again, resold, and so on for much longer. If you want proof, just go to eBay and look at the prices for used (even broken) Macs and iPods. The best form of recycling is to keep using the product. Apple’s products are much less likely to be thrown away into a landfill, compared to the PCs from Dell and MP3 players that no one wants to keep. I hope Apple politely ignores this group of “investors.”
Piss on the goddamn treehuggers. Go get a real job and a real life.
Apple isn’t as bad, relatively, as Greenpeace makes out, but, like all their competitors, they don’t have a very good green record. Why shouldn’t they be a leader in this as they are in providing great products? Too bad they couldn’t do it before getting this pressure from investors and any bad publicity it engenders.
Apple doesn’t announce what it is going to do, it announces when it is done. All those other companies with targets that will likely miss, or bullshit about, spend money on PR junk rather than on making good products. As said above Macs stay in use for many years (last year I bought a three+ year old iBook on eBay because I needed a small portable for while) and that’s many times better than junking after two or three years.
But PCBs are evil, they mess up the atmosphere big time too. Better quality manufacturing is required so that things won’t catch on fire rather than smolder a bit (whilst releasing BFCs). All halides should be banned from mass produced products.
Hey, I love my Mac and I like Apple, but they could definitely do more to improve their efforts in this area. Come on Apple, show the world how you feel about it.
It looks like Greenpeace has learned from Microsoft how to run an astroturfing operation. Perhaps these activist bozos should rename their extortion racket “Greenpiece of the Action”.
The new macs will not be made from chemicals. They will be hand-made from ground-together fruit skins and recycled toilet paper, held together with a paste of congealed hippie body sweat and free range chicken s#*t. Go earth!
I chain hundreds of old Macs together and toss them into the lake. They make great artificial reefs and the fish love ’em. Even Blinky.
more damn fud.
good reading:
http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/A663D76C-DCED-442A-BD2E-6A557E98CA39.html
This is such BS and as an AAPL investor, will vote against it. Apple is already very green. Greenpeace’s ratings are an utter sham. Sierra Club gives Apple a very high rating, Apple is among the very top vendors in the US’s EPA list of green companies (already much higher than Dell), and Al Gore sits on the Apple board (maybe that should tell these astroturffing idiots something).
Enough with the Green FUD already.
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
The overriding reason that Greenpeace is pulling this shit, is that Apple won’t pay them to fuck off and shut up like any other company would. Greenpeace is NOT an environmental group, they are a publicity-whoring group, that sucks up money that would otherwise go to real environmental work.
-jcr
<a hrep=”http://www.apple.com/environment/”>Apple and the Environment</a>
Oh rats. Can’t spell my HTML correctly today:
Apple and the Environment
Green this…. tree huggers….
“which can leak dangerous chemicals in the wrong circumstances”
woulda shoulda coulda
The Air Force could accidentally set off one out of a big pile of nuclear warheads too, it could happen. As much as I want Apple to be well regarded in the global community, this seems a little silly.
http://mytop-in.net/go/030207160042.html
http://www.topping.com.ua/go/030207160042.html
/
xxx
PVC? Like the PVC in PVC pipes? Do they have a hard on for the plumbing industry too? If folks want to save the environment, why not put a real effort into causes that can make a tangible difference- like mandating efficient furnaces, a technology that is available and relatively affordable for new and upgrade installations? Like banning or making outdoor wood furnaces comply w/ efficiency standards? Like tariffing incandescent light bulbs & supporting fluorescent alternatives; the list of items that would make a significant (measurable) difference goes on & on. Waste generated by Apple computers is just not significant compared to other avenues. This is a campaign of distraction- blow out a candle while the curtains and walls are blazing.
Apple’s got 12.6 billion greens laying around some where.
http://www.businessweek.com/technology/content/mar2007/tc20070329_721408_page_2.htm
@Huh?
“I chain hundreds of old Macs together and toss them into the lake. They make great artificial reefs and the fish love ’em. Even Blinky.”
Blinky? That’s what I named my original Mac Plus. Still have it. How many computers are so endearing that we name them. Or is it only me???? Have a great weekend all!
“Piss on the goddamn treehuggers. Go get a real job and a real life.”
Really? You sound like someone who listens to Rush Limbaugh. I love how the first line for a person who cares about the environment is to “get a job.” You act like only big business lovers have jobs. Sounds like you subscribe to the RNC newsletter and take all of their talking points so that you can “make a point.” Guess what, speech writers aren’t that smart, they just prey on human ignorance. You are a classic example.
So, I suppose my software job is not a real job huh? And I think my life is probably much more fulfilling than your bitter little disappointment.
See, what people like you fail to realize is that everything in the world is connected – while morons like yourself continue to push for the destruction of the planet, you’re slowly killing yourself and your descendants. I actually probably wouldn’t mind if they didn’t make it considering all the idiocy you seem to possess and would unfortunately pass down.
People like you are making things worse because you think the world revolves around human beings and we’re the only ones that matter. Well, we’re not. And we’re going to find out the hard way that’s the case. Congratulations on keeping ignorance alive and well and making yourself look like nothing but an out of touch right winger.
Are these the same people that don’t give a rat’s ass about Dell or Lenovo or HP or MSFT?
Shawn…
has anybody told you to fuck off today
shawn – stfu and get a job…nobody’s killing the earth by usig macs, including Limbaugh
The earth has survived several big astroid strikes. Impacts that would have wiped out all trace of humanity if they happened next week.
The earth will survive Apple’s 2.5% market share.
Take your tree hugging elsewhere, we’re all full up here.
gorsh:
“They will be hand-made from ground-together fruit skins and recycled toilet paper”
Rolls of toilet Paper or single sheets?
This is abafukinglutely amazing–I cannot believe this shit. Let me get this right, the “investors–more like terrorists” make nothing, produce nothing, drive cars-that others make, they eat food-they don’t make-yet they find the time to tell the rest of us how to run out lives, how make products “green”? have I got this right so far? And greenpiss, running around in their motorboats that spew oily gas in the water for the whales to drink-like toxic cocktails to toast at the “evil whalers” as they turn away in search of other prey? But alas, this is the crazyass world we live in, where those that prduce are routinely targeted–like clock work, by those who “think” that they are producing a better world, by doing nothing but making the rest of abafukinglutely misserable