Apple Store offline as Apple’s NAB2007 presentation begins [UPDATE 3:36pm EDT: Store back online]

Apple’s online store is currently displaying the familiar message that often precedes new product additions:

We’ll be back soon. We are busy updating the store for you and will be back shortly.

Apple execs are currently delivering Apples’ “Lights, Camera, Apple” presentation at NAB2007 (National Association of Broadcasters) convention.

Live text coverage here: http://www.looprumors.com/NABshow2007.php
Text and photo coverage here: http://www.gizmodo.com/
And here: http://www.engadget.com/2007/04/15/apple-keynote-live-from-nab-2007/

Visit Apple’s online store here.

Related articles:
Apple introduces Final Cut Server – April 15, 2007
Apple unveils Final Cut Studio 2 – April 15, 2007

‘Lights Camera Apple’ invite issued for NAB event (link to image) – March 20, 2007
Apple to hold special event at NAB on April 15 – March 01, 2007
Apple to release Final Cut Pro 6 at NAB in mid-April – February 22, 2007
Apple continues to lead the industry in the adoption of HD Video at NAB2005 – April 17, 2005
Post Magazine: ‘Apple rocked NAB Convention to cheering crowds’ – April 21, 2004
Apple demos new MPEG-4 Part 10 HD video codec at NAB – April 20, 2004
Apple posts webpage describing Schiller’s NAB 2003 Keynote – April 07, 2003
Apple to reveal DV production technology strategy at NAB 2003 – March 21, 2003

26 Comments

  1. Hahahaha!

    Apple tried to catch us napping on Sunday!

    ———————————————————–
    “And I don’t know why [Apple is] acting like it’s superior. I don’t even get it. What are they trying to say?” — Bill Gates on the Mac ads

    Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. – Steve Jobs

  2. Apple ProRes 422

    Next genration post production format.

    Uncompressed HD quality at SD file sizes.

    10-bit, 4:2:2, full raster, VBR

    AHHAAAA!!

    Just what iTMS, the AppleTV and our poor overstuffed hard drives needs.

  3. Soundtrack Pro 2

    Suround Sound Mixing

    5.1, plug-ins, library of over 1000 music tracks and sound effects.

    Yep, after all HD and surround sound is going to be standard in a few years.

    No OEM BlueRay drives yet?

  4. “Compressor rounds out the new Final Cut Studio 2…All these products are included: still $1299. We’ve also made it really easy to upgrade, the move to FCS2 for $499. We’ve made it just $699 upgrade for any version of FCP from the beginning.”

    “Final Cut Studio is available next month”

  5. Yeah, mid-range tower. The Mac Pro is too much. The Mac mini is way too little.

    Think Mac IIcx/ci!

    Quad-Core. Two PCI slots, 4 RAM slots, 2 drive bays… RAID 0? FireWire 400 & 800 ports. 4 USB2 ports.

    Just DO IT, Apple! We WANT these!

  6. Ok, now this is what we needed to see:
    • Mac applications to shut the “not focused on computers” morons up.

    • Nice (and greatly anticipated) software upgrade to finally have something to justify all the processing power the Mac Pro offers.

    • And a confirmation that Apple has been working on things besides iPhone and Leopard, to shut up the “Apple is falling behind/spreading itself too thin” morons.

    Yay Final Cut Studio 2!!

  7. • And a confirmation that Apple has been working on things besides iPhone and Leopard, to shut up the “Apple is falling behind/spreading itself too thin” morons.

    Gee whiz OzzysCross101, who’s the moron? The point about Apple spreading itself too thin is because it has being said that Apple has too many projects going. You just emphasized that fact then you call others morons for having originally made that staement!

    AMAZING !

  8. For all those who thought new Macs would be introduced, it ain’t going to happen until the Intel Santa Rosa chip set based boards are in Apple’s hands in sufficient quantity. I know it is close and it would be a travesty to introduce new non Xeon Macs without it. Santa Rosa spells the end of some of the 32 bit limits that the Intel transition entailed.

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