Apple Store offline as Apple’s NAB2007 presentation begins [UPDATE 3:36pm EDT: Store back online]

Apple’s online store is currently displaying the familiar message that often precedes new product additions:

We’ll be back soon. We are busy updating the store for you and will be back shortly.

Apple execs are currently delivering Apples’ “Lights, Camera, Apple” presentation at NAB2007 (National Association of Broadcasters) convention.

Live text coverage here:
Text and photo coverage here:
And here:

Visit Apple’s online store here.

Related articles:
Apple introduces Final Cut Server – April 15, 2007
Apple unveils Final Cut Studio 2 – April 15, 2007

‘Lights Camera Apple’ invite issued for NAB event (link to image) – March 20, 2007
Apple to hold special event at NAB on April 15 – March 01, 2007
Apple to release Final Cut Pro 6 at NAB in mid-April – February 22, 2007
Apple continues to lead the industry in the adoption of HD Video at NAB2005 – April 17, 2005
Post Magazine: ‘Apple rocked NAB Convention to cheering crowds’ – April 21, 2004
Apple demos new MPEG-4 Part 10 HD video codec at NAB – April 20, 2004
Apple posts webpage describing Schiller’s NAB 2003 Keynote – April 07, 2003
Apple to reveal DV production technology strategy at NAB 2003 – March 21, 2003


  1. Hahahaha!

    Apple tried to catch us napping on Sunday!

    “And I don’t know why [Apple is] acting like it’s superior. I don’t even get it. What are they trying to say?” — Bill Gates on the Mac ads

    Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. – Steve Jobs

  2. Apple ProRes 422

    Next genration post production format.

    Uncompressed HD quality at SD file sizes.

    10-bit, 4:2:2, full raster, VBR


    Just what iTMS, the AppleTV and our poor overstuffed hard drives needs.

  3. Soundtrack Pro 2

    Suround Sound Mixing

    5.1, plug-ins, library of over 1000 music tracks and sound effects.

    Yep, after all HD and surround sound is going to be standard in a few years.

    No OEM BlueRay drives yet?

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