Apple introduces Final Cut Server

Apple today introduced Final Cut Server, a powerful new server application that works seamlessly with Final Cut Studio 2 to provide media asset management and workflow automation for post production and broadcast professionals. A scaleable server application that supports workgroups of any size, Final Cut Server includes a cross-platform client that enables content browsing, review and approval from within a studio or over the Internet. Final Cut Server automatically catalogs large collections of assets and enables searching across multiple volumes via an intuitive user interface. Final Cut Server is designed to manage the flow of work, as assets and projects move from producer to editor to artist through the entire production process.

“Final Cut Server’s powerful media asset management capabilities simplify managing the thousands of assets that make up a typical edit,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing, in the press release. “And Final Cut Server’s sophisticated workflow automation tools ensure projects flow smoothly through an organization, enabling everyone to be more productive.”

“Apple has done it again—they’ve taken media asset management, simplified it and made it affordable, and most importantly, it works right out of the box,” said Jeffrey Birch, vice president, Engineering, CBS Television Stations, in the press release.

Final Cut Server automatically catalogs content, generating thumbnails and low resolution clip proxies in the process. Broad search capabilities extend from simple keywords to complex combinations of IPTC, XMP and XML metadata. Final Cut Server can configure a range of highly specific access controls that define user permissions on an asset or project basis.

Final Cut Server includes customizable templates that manage the flow of work typically found in broadcast, post and education environments. Sophisticated watch-and-respond systems can be configured to track the progress of assets, alert editors as projects move through the production pipeline and automatically notify producers by email when a project is ready for evaluation. In addition, location-independent review and approval tools enable clients to view, annotate and approve content from anywhere.

Final Cut Server includes a time-saving shot selection and editing tool that supports drag and drop integration with Final Cut Pro 6 projects. An offline/online workflow enables editors to work with HD proxies in the field on a MacBook Pro. Final Cut Server integrates directly with Compressor 3 for delivery and provides pristine format conversions for publishing to broadcast television, web, iPod, Apple TV, DVD and mobile phones.

Final Cut Server will be available this summer through the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of US$999 for one server and 10 concurrent client licenses, and $1,999 for one server and unlimited client licenses.

Full system requirements and more information on Final Cut Server can be found at http://www.apple.com/finalcutserver

22 Comments

  1. How well this works outside of a press release remains to be seen, the devil is always in the details.. but what other obsticles are in Apple’s way to take over the video content production business from AVID?

    Are there any major pieces of the puzzle that Apple doesn’t have covered?

  2. You have to remember that Final Cut Server is probably heavily (i.e. almost totally) based on Proximity’s artbox and that Apple acquired Proximity lock, stock and barrel back in December 2006.

    I would imagine that the intervening period has been spent giving it the Apple pro apps look and feel.

    Expect Videoripper to turn up as an ingest system at some point in the future, and expect Xenotrack/Xenostore to turn up as Aperture Server.

  3. Aperture Server… you vastly overestimate the demand for such a system, methinks

    Possibly.

    What we have here is a workflow management tool. What Apple SHOULD have done was created a general workflow manager, and had Final Cut Server be an proof implementation of it.

    Such a manager would make a fine addition to a theoretical Apple office suite…..

  4. Oh pleez, stop all the announcements before I faint. 2007 is clearly the year of the Mac. The flood of Mac-related releases is overwhelming. I, for one, can’t take much more excitement. Please Apple, SLOW DOWN!!!!!

  5. @cubert

    Umm.. the year of 3D was many years ago. You could’ve said that 1955 was the year of 3D, at least at the movies.

    I would not think that SJ would say anything like the Year of 3D…. it’s been out for awhile now…

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