Apple’s new Final Cut Studio to debut Sunday?

“Apple is expected to announced the next version of its Final Cut Studio collection of video editing and compositing software at a press conference at the NAB (National Association of Broadcasters) trade show on Sunday,” Neil Bennett reports for Digit.

“The company is hosting a special event on Sunday April 15 for an invite-only audience, before the show opens to the public on Monday. In 2005 it used the chance to unveil Final Cut Studio and Soundtrack Pro,” Bennett reports.

Full article here.

Related articles:
PiperJaffray: Apple may release high-end Final Cut version in April, could impact Avid – March 15, 2007
Think Secret dishes on Apple’s Final Cut Pro 6, Final Cut Extreme, new high-end Apple displays – March 01, 2007
Apple to release Final Cut Pro 6 at NAB in mid-April – February 22, 2007

23 Comments

  1. Naah

    They’re releasing Leopard.

    Their recent 4 month delay statement is just a diversion.

    Leopard, here we come ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. Nice…. my buddy is purchasing a new octo core with 8gig ramadn 2 30″ screens for his switch machine, and moving from Premier to FCP…. I’m so going to be drooling at his place while I show him the finer points of OSX.

  3. “The company is hosting a special event on Sunday April 15 for an invite-only audience.”

    Not really. A friend of mine that is a college student and intern at a media company was able to get tickets for the press conference.

  4. “Apple’s new Final Cut Studio to debut Sunday?”

    Yes.

    They should also start offering a a free Leopard upgrade coupon for every computer sold starting tomorrow. Keep that sales momentum going!

    MW: corner. Don’t let Vista wriggle out of that corner its in.

  5. “Don’t let Vista wriggle out of that corner its in.”

    I doubt Vista is going to be able to get from under the Tiger’s claw. Leopard’s delay has only delayed the mauling Vista is going to get. Microsoft should be relieved. A Leopard delay is a delay to the last nail in the coffin for Microsoft.

  6. As a video editor I find this a bit confusing because I thought that the next big FCP upgrade was going to rely heavily upon some core technologies in OS 10.5.

    Of announcing it a releasing are two seperate things, so maybe that explains it.

  7. OOOOHHH, Final Cut Pro, just what the masses need! This will no doubt take our minds of zero Mac and software announcements for 2007, except, of course, for the announcements of delay after delay after delay. I could care less about Sunday. Apple is on my poop list big time! Leopard is now GARFIELD.

  8. I think FCP announcement is a no-brainer. But with them slipping octo-core Mac Pros out the door randomly and quietly I can’t imagine there wouldn’t be a bit more to this.

    Monitors?
    Maybe some new Leopard features?

    If it is just a FCP show there is going to be something big and not just some incremental update, because Apple could just do that at the show. For them to hold a special invite only event ( regardless of whether or not interns can get tickets) is a bit much for, “Here look at the new features on our old product with nothing earthshaking.” would be a waste of an event.

    Just my 2 cents.

  9. Final Cut Pro is too little, too late!

    Apple needs to focus more on Macs and update their Mac line since they haven’t all year so far (er, except that 8-core Mac Pro that just came out).

    iPhone will be the death of Apple (well, after those gazillions of people who want to get their hands on one are finished with the “early adopter” rush)

    Leopard’s delay shows that OS X has turned into Vista crossed with Copland! No one will buy Macs now because they won’t have an OS to run on them (OK, except that one called Tiger that works really well already)

    Blah blah blah. Signal to noise ratio is extra low here today.

  10. Brand new products take a lot of resources. Give Apple a break peeps! They transitioned to Intel in record time, have two sets of Leopard builds to develop, plus the iPhone development is not trivial. And Apple are doing all of this with a tenth of the workforce of M$.

    The Macs are doing okay and more than holding themselves againnst the competitiion. Sure new MBPs would be cool or MacPro enclosures and they are probably working of those as I type.

    With so many new products in the pipeline it is not surprising that something had to slow down.

    BTW – any seen the Grouper ad alongside the feedback panel. Kinda groovy

    Hey my MW was such too!!

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