Apple has begun airing an Apple TV commercial on network and cable TV channels that features a scene from the movie School of Rock with the voice over, “It’s on your computer,” as the camera zooms out to reveal the scene playing on an Apple iMac.
The camera pans right, goes “through the wall” as per the magic of TV and settles on an iPod in hand playing the same scene with the voice over, “It’s on your iPod.” The camera then pans right again, through another wall to show a flat screen TV with the voiceover, “And, now, it’s on your TV.”
The spot ends with a shot of the Apple TV, finishing by showing the actual product name that is on top of the Apple TV units.
The ad via Google Video shot off an actual TV tuned to CNBC:
MacDailyNews Note: The ad is not currently available via Apple.com. We will update this article with new information as it becomes available.
first post…yeahh
there was a line in the Tdot today to play with the demos..
a freakin line!
can’t wait for legal iTunes video content in the great white north
Behold!!
The bringer of light!
…and soon..it will be on your iPhone.
<Jack Black turns to camera and says>
“iPhone bitch!!!”
We need some legal solutions to put DVD’s into iTunes so we can watch them through Apple TV without having to physically handle the media.
pretty stupid commercial
Cool. This is great because it’s not geared toward people who don’t have spendable income. Xbox keeps being tossed around, but it’s really a young person’s Gizmo. Fewer parents are going to buy the house a game machine to use as a main media server. But, because iPods are so popular, this is a no frills way of getting more bang for your buck.
I love Apple’s angle on expanding their markets. They think about their consumers, not just how to bilk them for every penny. Sorry, I meant point.
As soon as they add Tivo-like capabilities, surround sound support, and a way to rent true HD movies from your couch via the iTunes store, I’m going to get one. This first gen version just doesn’t do it for me.
I want that house.
“pretty stupid commercial.”
Not an inspired commercial, perhaps, but the important thing is that Apple needs to be on tv. And who said most viewers would know the difference between a stupid commercial and a smart one?
I just saw an article claiming that 90% of all tv viewers have more than one tv. We are still a nation of tv junkies, the rise of the internet notwithstanding; and Apple has to get the message to people where they live, which in this case means in front of a tv set.
Actually it was a pretty good commercial. to the point, builds on the Apple brand and iPod popularity and ties them all together.
Oops is so dumb he doesn’t know that the Apple TV support surround sound.
Read this article and many other ones on that site http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/147048D8-D8B7-45E7-9A97-3CD5B4C2B75A.html
People watch CNBC?
Eric, how was your peanut butter and jelly sandwich at lunch today, sweetie? Did mommy cut the crusts off like you prefer?
On a side note, anyone notice that Apple’s press release for the 100 million iPods refers to the company only as Apple, not Apple, Inc.?
Awesome Ad, the clip they chose made the Ad, they always pick the great clips/tunes.
I just saw it on Discovery while watching Future Weapons.
it’s really three ads in one –
it’s on your computer (an imac)
it’s on your ipod
then the apple tv.
cool ad.
Bad bad movie clip for this commercial…. should have picked something more soothing, as opposed to jack Black playing bad guitar!
Holy crap, Matt! You are right. I didn’t think of that. Sweet move Apple!
Wow! I mean wow!
What a terrific advert! That has got, to be the best ad Apple has done. Perfect.
Rock on Jack Black!
MDN Magic Word: cool aid. he he.
…anyone notice that Apple’s press release for the 100 million iPods refers to the company only as Apple, not Apple, Inc.”
This is totally normal. Practically every big American company has an “Inc.” after its official name, but most ever use it except on legal documents
“On a side note, anyone notice that Apple’s press release for the 100 million iPods refers to the company only as Apple, not Apple, Inc.?”
OMFG APPLE’S NOT A CORPORATION ANYMORE.. AMAZZZZIING!
…
*ahem..
What the fsck goes on in your life that you posted that? What possible insight can be gleaned from your comment?
Don’t listen to what the ‘voice over announcer’ is saying – focus on the juxtaposition of the ‘sound/music’ in the ‘film’ and the evolution of ‘it’ moving into the Living Room.
Powerful stuff Apple, as always.
BC Kelly
Tallahassee Fla
at first i didn’t think it was an apple commercial. it’s very understated, but direct and to the point; it also does a great job of juxtaposing the simplicity of the ipod as a familiarity-ease of use, etc-electronic device as a lead in to the apple tv. it’s all about ecosystem. the digital hub to the x degree!
mw= make, as in apple can make it all happen with a key on simplicity and integration.
Mike,
I think I LOVE you for that comment.
Unfortunatly
The Apple TV will meet with limited success.
Why?
I view a hundred times more video content a day free on ordinary cable TV than I download via iTMS per week.
Holly sheet! Apple is going to use a new compression standard that will be revealed in OS 10.5!!!
It’s the only answer.
Zip the file to the Apple TV and let the on board processor uncompress the file as you play it. The files will be small so many can be stored on a hard drive.
What’s “It’s”
I know what “it’s” is, but most people won’t have a clue.
Poor ad in my opinion. It’s annoying as well and I’m a huge metal fan.
Maybe it’s just me but the brand of the TV at the end seems unidentifiable, and the stand at the bottom looks suspicioisly like the stand on the current cinima displays… hmmmm…
29th post!!! Alright!
Just pointing out that they’re capitalizing on the name everyone calls them. The press releases used to be Apple Computer. Logic would suggest that they may continue to include “Inc.” with their name, but they’re not. It’s subtle, but interesting to me because it demonstrates Apple’s concerted effort to continue their momentum, even in the smallest of places. I like paying attention to details like this. That’s what’s going on. Simple, no?
I suppose it’s too early in the morning for you to be awake, Mike. Have a great day in class. You’re probably still asleep with just a hint of Ramen noodles on your breath. How dear.
Pretty low production values for an Apple ad. Are you sure this isn’t a fake?
I saw the commercial.
Too bad, that when I go to the apple store, the video quality looks like crap!
The commercial; however, makes the apple tv resolution look like high def?
That is certainly not the case yet…
Wait….it was always on my TV.
I rented/bought the DVD. and I can watch it anytime I want without stressing out my computer which is being used for something else. And I am not taking up mega hard drive space for a low quality movie I watch maybe once every 3 years.
Nah…ain´t gonna´ fly.
I saw the commercial. Too bad, that when I go to the apple store, the video quality looks like crap! The commercial; however, makes the apple tv resolution look like high def?
My thought exactly. Even through the crappy video on the MDN site the image looks better than it did in the Apple Store.
Apple had better be careful. If they’re showing an image in the ad that the AppleTV can’t actually provide they’ll be in big trouble.
MW: lower
No “Inc.” in the press release? I await the quote from either Enderle or Thurrott stating that it means Apple is “abandoning the Xserve and getting out of the corporate market.”
Sadly enough, the “iPhone bitch” jokes never get old.
My thoughts about the quality, too. In the Apple store the appletv video quality is crapola. On this ad it is if video is perfect HD.
Isn´t this misleading to the customer?
Aren´t there laws against this?
Lame. No enough class for apple.
I’m disappointed with the choice of the Jack Black clip.
It would have been better with the scene from “Un chien andalou” where the woman’s eye is being slit with a razor.
But that’s just me.
Also disappointed that the ad didn’t explain every single difference between the Mac OS and Windows all in thirty seconds.
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The ad would be more effective it would have been Wilton from Office Space