Apple has begun airing an Apple TV commercial on network and cable TV channels that features a scene from the movie School of Rock with the voice over, “It’s on your computer,” as the camera zooms out to reveal the scene playing on an Apple iMac.
The camera pans right, goes “through the wall” as per the magic of TV and settles on an iPod in hand playing the same scene with the voice over, “It’s on your iPod.” The camera then pans right again, through another wall to show a flat screen TV with the voiceover, “And, now, it’s on your TV.”
The spot ends with a shot of the Apple TV, finishing by showing the actual product name that is on top of the Apple TV units.
The ad via Google Video shot off an actual TV tuned to CNBC:
MacDailyNews Note: The ad is not currently available via Apple.com. We will update this article with new information as it becomes available.
first post…yeahh
there was a line in the Tdot today to play with the demos..
a freakin line!
can’t wait for legal iTunes video content in the great white north
Behold!!
The bringer of light!
…and soon..it will be on your iPhone.
<Jack Black turns to camera and says>
“iPhone bitch!!!”
We need some legal solutions to put DVD’s into iTunes so we can watch them through Apple TV without having to physically handle the media.
pretty stupid commercial
Cool. This is great because it’s not geared toward people who don’t have spendable income. Xbox keeps being tossed around, but it’s really a young person’s Gizmo. Fewer parents are going to buy the house a game machine to use as a main media server. But, because iPods are so popular, this is a no frills way of getting more bang for your buck.
I love Apple’s angle on expanding their markets. They think about their consumers, not just how to bilk them for every penny. Sorry, I meant point.
As soon as they add Tivo-like capabilities, surround sound support, and a way to rent true HD movies from your couch via the iTunes store, I’m going to get one. This first gen version just doesn’t do it for me.
I want that house.
“pretty stupid commercial.”
Not an inspired commercial, perhaps, but the important thing is that Apple needs to be on tv. And who said most viewers would know the difference between a stupid commercial and a smart one?
I just saw an article claiming that 90% of all tv viewers have more than one tv. We are still a nation of tv junkies, the rise of the internet notwithstanding; and Apple has to get the message to people where they live, which in this case means in front of a tv set.
Actually it was a pretty good commercial. to the point, builds on the Apple brand and iPod popularity and ties them all together.
Oops is so dumb he doesn’t know that the Apple TV support surround sound.
Read this article and many other ones on that site http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/147048D8-D8B7-45E7-9A97-3CD5B4C2B75A.html
People watch CNBC?
Eric, how was your peanut butter and jelly sandwich at lunch today, sweetie? Did mommy cut the crusts off like you prefer?
On a side note, anyone notice that Apple’s press release for the 100 million iPods refers to the company only as Apple, not Apple, Inc.?
Awesome Ad, the clip they chose made the Ad, they always pick the great clips/tunes.
I just saw it on Discovery while watching Future Weapons.
it’s really three ads in one –
it’s on your computer (an imac)
it’s on your ipod
then the apple tv.
cool ad.
Bad bad movie clip for this commercial…. should have picked something more soothing, as opposed to jack Black playing bad guitar!
Holy crap, Matt! You are right. I didn’t think of that. Sweet move Apple!
Wow! I mean wow!
What a terrific advert! That has got, to be the best ad Apple has done. Perfect.
Rock on Jack Black!
MDN Magic Word: cool aid. he he.
…anyone notice that Apple’s press release for the 100 million iPods refers to the company only as Apple, not Apple, Inc.”
This is totally normal. Practically every big American company has an “Inc.” after its official name, but most ever use it except on legal documents
“On a side note, anyone notice that Apple’s press release for the 100 million iPods refers to the company only as Apple, not Apple, Inc.?”
OMFG APPLE’S NOT A CORPORATION ANYMORE.. AMAZZZZIING!
…
*ahem..
What the fsck goes on in your life that you posted that? What possible insight can be gleaned from your comment?
Don’t listen to what the ‘voice over announcer’ is saying – focus on the juxtaposition of the ‘sound/music’ in the ‘film’ and the evolution of ‘it’ moving into the Living Room.
Powerful stuff Apple, as always.
BC Kelly
Tallahassee Fla
at first i didn’t think it was an apple commercial. it’s very understated, but direct and to the point; it also does a great job of juxtaposing the simplicity of the ipod as a familiarity-ease of use, etc-electronic device as a lead in to the apple tv. it’s all about ecosystem. the digital hub to the x degree!
mw= make, as in apple can make it all happen with a key on simplicity and integration.
Mike,
I think I LOVE you for that comment.