Greenpeace ranks Apple dead last in ‘environmental friendliness’

“Greenpeace International placed Apple Inc. last in its rankings of major electronics makers for their environmental friendliness, while Chinese manufacturer Lenovo Group Ltd. jumped to the top of the list,” Toby Sterling reports for The Associated Press.

“An Apple spokeswoman said the company rejects Greenpeace’s ranking system and that its products are among the ‘greenest’ on the market, pointing to more technical ratings used by the Green Electronics Council,” Sterling reports. “‘We disagree with Greenpeace’s rating and the criteria they chose,’ Apple spokeswoman Sheryl Seitz said, reading a prepared statement. ‘Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs (brominated flame retardants).'”

Sterling reports, “According to standards developed by the Institute of Electrical and Electronics Engineers, Inc., Apple products are not especially toxic.”

“The Green Electronics Council, funded by the U.S. Environmental Protection Agency, runs a web site that allows buyers to judge products on a score comprised of 23 different categories established by the IEE, including the materials used, energy conservation and packaging. Apple scored generally better than Lenovo and Dell,” Sterling reports.

“All of the computer companies in Greenpeace’s study had failed to eliminate BPRs and toxic vinyl plastics, though some of the phone makers did,” Sterling reports. “In addition, Greenpeace’s study didn’t take into account that in terms of quantity, Apple produces less toxic waste than larger competitors.”

Full article here.

MacDailyNews Take: We’re all for a cleaner environment, but Apple ought to charge Greenpeace a PR fee. Mostly, Apple is guilty of being a very a popular brand name which these militant “environmentalists” use to generate free publicity.

Apple doesn’t sell dirty CRT monitors, like certain cheapo Windows-centric PC box assemblers. Apple uses rechargeable batteries in iPods, instead of having tens of millions of users constantly tossing AA batteries into landfills. Apple even offers purchasers of Apple Macs and Apple monitors free recycling of their old computer and monitor — regardless of manufacturer. The list goes on.

Information on Apple’s recycling programs and industry-leading environmental policies is available online at http://www.apple.com/environment

Related articles:
EPA does not support Greenpeace’s charges against Apple Computer – January 07, 2007
Apple places last in Greenpeace ‘Guide to Greener Electronics’ report – December 07, 2006
Mac Expo evicts Greenpeace campaigners – October 26, 2006
Is Greenpeace lying about Apple’s ‘toxic laptops?’ – September 25, 2006
What kind of green are ‘environmental extortionists’ really after? – September 06, 2006
Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’ – September 02, 2006
Greenpeace criticizes Apple over toxic waste – August 29, 2006
Apple offers free computer take-back recycling program – April 21, 2006
Defiant Steve Jobs calls environmentalists’ claims ‘B.S.’ – April 22, 2005

90 Comments

  1. Well, I’ve lost all respect for Greenpeace. They should rename themselves Greenfraud. And, I’ve worked pro-bono for Conservation International, so, I can treehug with the best of them.

  2. I lost my respect for Greenpeace many years ago, when I realised that they preferred media-shout hysteria to cool and accurate presentation of the facts.

    ” width=”19″ height=”19″ alt=”cool mad” style=”border:0;” />

  3. Most other serious environmental organizations dislike Greenpeace intensly, because they’ve always gone in for cheap publicity tricks in order to boost their membership and donations.

    This has been the case since the 1990’s, and, here in Germany, they’ve even been the subject of critical, investigative reporting – both on television and in the influential magazine ‘Der Spiegel’.

  4. Al,

    What’s going on here? Did you show Greenpeace your new movie?

    Apple’s Board Member Al Gore + Al Gore’s Movie = Saving the Planet

    What else does Greenpeace want! This just makes me want to take my old G4 tower and toss it into the local dump yard.

    WMD

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