Digital Trends reviews Apple TV: 7 out of 10, ‘huge phenomenon will challenge conventional thinking’

Apple Store“With more fanfare and consumer enthusiasm than most companies could ever hope to muster, in late 2006 Apple announced the Apple TV. The Apple TV is Apple’s opening foray into the near-trillion-dollar industry of television and movie entertainment and is billed as a product that’ll revolutionize the home media experience,” Jason Tomczak writes for Digital trends.

Tomczak writes, “The Apple TV, like the iPhone, represents a bold and risky move away from the controlled and perfected realm of computing and into the generic and saturated media streamer markets. Will this new $299 Apple TV be the quintessential blockbuster hit, or will it quietly struggle for survival amongst consumers with ever-soaring expectations?”

“If you’re really not sure if the Apple TV is right for you, get yourself to an Apple store or some other retailer where the Apple TV is available for handling and testing. You may find yourself passing on the $299 expense. You may also find yourself in love and going home with an exciting new source of entertainment,” Tomczak writes. “Whether you jump on the Apple TV bandwagon or sit this one out, there’s no escaping the fact that the Apple TV is a huge phenomenon that will challenge conventional thinking and may even spur video content providers to think a little more about catering to the individual consumer’s habits and desires.”

Full, extensive review here.

Related articles:
Automatically convert video files for Apple TV with Apple’s Automator – March 26, 2007
Apple TV, iTunes, iTunes Store: BusinessWeek’s Wildstrom blows it – March 26, 2007
iLounge gives Apple TV a ‘B’ in hands-on review: ‘recommended’ – March 24, 2007
CNET reviews Apple TV: ‘Very Good’ – 7.7 out of 10 – March 24, 2007
Video: Apple TV menu and interface walkthrough – March 23, 2007
Analyst: Apple TV will change the TV business – March 23, 2007
G4’s ‘Attack of the Show’ host Olivia Munn licks Apple TV – March 23, 2007
Xvid fully functional on Apple TV – March 23, 2007
Apple TV does not require Widescreen TV or HDTV, works with standard TVs – March 23, 2007
CBS looks at Apple TV on ‘The Early Show’ (with video) – March 23, 2007
Scoble: ‘Apple TV rocks’ – March 23, 2007
Apple TV hard drive upgrade works – March 23, 2007
Apple TV dissection photos – March 22, 2007
Apple posts Apple TV User’s Guide online – March 22, 2007
Enderle: ‘Apple’s attractive and well packaged Apple TV likely to set the pace’ – March 22, 2007
David Pogue demos Apple TV in humorous NY Times’ video – March 22, 2007
PC Magazine review gives Apple TV 4 out of 5 stars – March 22, 2007
NY Times’ Pogue: ‘Apple TV offers a gracious, elegant, effortless, delightful experience’ – March 21, 2007
Mossberg hands-on with Apple TV: ‘beautiful design, easy-to-use, classic Apple: simple and elegant’ – March 21, 2007
Apple TV projected to surpass TiVo, Netflix – March 20, 2007
Former Microsoft ‘Enthusiast Evangelist’ Gartenberg looks at impact of Apple TV – March 20, 2007
Apple TV ships – March 20, 2007
Apple shares rise on positive Apple TV analyst comments – March 19, 2007
Analysts: Apple to ride Apple TV + iTunes ‘Trojan horse’ into living room – March 19, 2007
Will Apple TV be even bigger than iPhone? – March 19, 2007
Apple adds 720p Apple TV high-definition export mode to QuickTime – March 19, 2007
Apple planning to buy Miglia to add DVR capabilities to iTunes and Apple TV? – March 17, 2007
Miglia debuts TVMAX+ Mac PVR, TV tuner, content provider for iPod, iPhone or Apple TV – March 16, 2007
Piper Jaffray expects 2 million Apple TV units to be sold in 2007 – March 16, 2007
Apple TV ships – March 15, 2007
Solution providers expect Apple TV to be hot seller – March 15, 2007
Apple TV could help kill traditional TV ads – March 14, 2007
Apple TV manufacturing ramp up to begin as early as today – March 12, 2007
Why Apple TV is more important than iPhone – March 12, 2007
Apple TV concept may eventually catch on with consumers – March 12, 2007
Apple CFO talks Apple TV, iPhone, Leopard and retail (link to full transcript) – March 07, 2007
PC Magazine: Why Apple TV matters – February 23, 2007
Bear Stearns: Apple TV and iPhone have changed the Apple story for the better – February 21, 2007
Deutsche Bank: Apple TV could take 30% of set-top box market within a few years – February 21, 2007
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006


  1. The current version of Apple TV is meant to turn your HD TV into a video iPod with a huge screen. It will appeal to any previous customer with an iPod, who also happens to own an HD TV. That’s a big number, but not huge relative to the total number of TV viewers out there. However, the number of iPod owners is increasing and the number of households with HD TV is increasing. Apple once again aims for the future.

  2. “The Apple TV is Apple’s opening foray into the near-trillion-dollar industry of television and movie entertainment”

    Unless you count the fact that Apple has been selling TV shows and movies for a long time now….

  3. What is Adobe’s big annoucement?

    Plus, if Blockbuster’s market cap is so small, that doesn’t necessarly mean Apple would buy it.

    Lastly, I agree, there needs to be a movie subscription option.

  4. I like to own my music.

    But I don’t want to own movies.

    I downloaded a tv episode this weekend. I watched it once and will probably never watch it again. Was it worth $2, barely.

    But $10-15 for a movie. No way. I don’t buy DVDs now. I do rent DVDs though.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.