“Look, I like a decaf venti latte with a splash of cinnamon as much as the next Fool. But I can also easily live without it. Don’t ask me what I’d do without my MacBook Pro,” Tim Beyers writes for The Motley Fool.
“And I’m hardly alone. Enter any of Apple’s beautifully designed retail stores, and you’ll see firsthand the crowds clamoring for gizmos. Teens camp out by the iPods. Dads inspect the video gear. And geeks like me are set up by the MacBooks, eagerly awaiting the arrival of the iPhone,” Beyers writes.
Beyers writes, “Indeed, if there’s anything that proves the Mac maker’s superiority in this contest, it’s the iPhone. Starbucks may be able to charge $3.50 for milk and coffee, but Apple has the audacity to charge $600 for a phone.”
“Why can’t others do the same? Because Apple is the only electronics maker that couples insanely great design with insanely great service,” Beyers writes. “No, really. When you buy from Dell, you’re buying a PC. Wait a few days, and it’ll be shipped to you. Have a problem? Call Geek Squad or the creepy neighbor who waters his lawn at midnight and who knows something about computers. Or, worse still, wait on hold for 30 minutes to get help by phone.”
“When you buy from Apple, chances are you’re doing it at one of more than 170 of its retail stores, which, at last count, are outperforming both Tiffany and Best Buy in sales per square foot,” Beyers writes. “And if you have a problem? Head back to the store to get personal service from one of Apple’s specialists, called Geniuses. Don’t underestimate this advantage, Fool.”
Full article here.
[Thanks to MacDailyNews Reader “No Squirt For You” for the heads up.]
MacDailyNews Take: We pity the Fool that buys a Dell – or any OS-limited Windows PC, for that matter.
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