“Steve Jobs may want to send Steve Ballmer a thank-you note. Microsoft’s marketing of its new Windows Vista operating system could pay off handsomely for the company’s old rival Apple,” Thomas Claburn reports for InformationWeek.

“‘We think Vista is good for Apple,’ ThinkEquity Partners financial analyst Jonathan Hoopes says in an e-mail. ‘As people upgrade their PCs, we expect them to increasingly consider the Mac alternative,'” Claburn reports.

Claburn reports, “‘We think Vista has established a ‘hardware upgrade’ mind-set among PC users,’ the report states. ‘Meanwhile, Apple’s strong retail store presence; all the buzz around the iPhone, the hugely successful iPod/iTunes combo; and Apple’s popular Mac ad campaign are likely to combine into a ‘maybe I should buy a Mac’ decision. In other words, we expect Apple to be a significant beneficiary of the Vista marketing effort.'”

“Whether or not a notable number of people really are switching from PC to Mac, Microsoft stands to benefit Apple marketing as well. Apple customers who want to run Windows using virtualization software like Apple’s Boot Camp, Parallel’s Desktop for Mac, or VMware’s Fusion will also be Microsoft customers, at least in the short term, since they will have to purchase a copy of Windows,” Claburn reports.

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

MacDailyNews Note: Apple’s Boot Camp is a dual boot solution, not virtualization (see Parallels Desktop for Mac and VMWare Fusion). Windows runs at native speeds on a Mac via Boot Camp.
Microsoft’s pain comes a bit later than that of the box assemblers. On the day that Apple released Boot Camp, April 05, 2006, we wrote in our MacDailyNews Take, “Welcome to ‘Embrace and extinguish,’ Apple-style. The war ain’t over, folks. It never was. Now, a new chapter begins and today’s shot will be heard around the world! Don’t you just love the smell of napalm in the morning? This doesn’t hurt Microsoft (yet), but it absolutely puts Dell, HP, Lenovo, Toshiba, etc. into a world of pain… As Windows-only users buy Macs that will provide them their ‘comfort’ of Windows, they will experience Mac OS X and use it for the excellent Mac-only applications. We all know what happens when people are given the chance to really use Macs for longer than five minutes, they usually want to buy a Mac. These new Apple Mac hardware users will start out using Windows more than Mac OS X and end up using Mac OS X exclusively. Watch and see.”

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