Apple TV manufacturing ramp up to begin as early as today

Apple Store“With last minute graphics-related issues seemingly sorted out, Apple Inc. expects to begin manufacturing ramp up of its long-awaited Apple TV wireless media hub as early as Monday,” Kasper Jade reports for AppleInsider.

“The move comes exactly 6 months from the day in which the Cupertino-based iPod maker first unveiled the $299 device to a crowd of media folk and analysts at the Yerba Buena Center for the Arts Theater in San Francisco, Calif.,” Jade reports.

Jade reports, “Although Apple has never offered an official explanation for the delays… people familiar with the matter have instead fingered NVIDIA as the source of the last month’s delay, explaining that quirks in the embedded graphics software raised some last minute red flags over in Apple’s quality assurance department.”

“Apple TV will drawn its graphics capabilities from NVIDIA’s G72M graphics chipset with 64MB DDR2 video memory — essentially the firm’s GeForce Go 7400 chip,” Jade reports. “At the heart of Apple TV device is a 1.0GHz Pentium M-based Intel chip with 2MB of L2 cache (code-named “Crofton”), which will be under-clocked to run on a 350MHz bus. The device will also pack 256MB of non-upgradable 400MHz DDR2 main system memory, a 40GB 2.5-inch PATA hard disk drive, and a 802.11n capable wireless card.”

Full article with more about the reasons for the Apple TV delays here.

[Thanks to MacDailyNews Reader “Adam W.” for the heads up.]

Related articles:
Why Apple TV is more important than iPhone – March 12, 2007
Apple TV concept may eventually catch on with consumers – March 12, 2007
Apple CFO talks Apple TV, iPhone, Leopard and retail (link to full transcript) – March 07, 2007
PC Magazine: Why Apple TV matters – February 23, 2007
Bear Stearns: Apple TV and iPhone have changed the Apple story for the better – February 21, 2007
Deutsche Bank: Apple TV could take 30% of set-top box market within a few years – February 21, 2007
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006


  1. One Question for macula …

    Can you name just one other Company which garners as much anticipation for their products as Apple does ??

    I think not !!
    Statements like yours reveals your IQ as being the same as your waist size

  2. Oh oh, the time has come for these “AppleTV whine” threads.

    So then, are you going to buy one, Mr. I’m-More-Mature-Than-You? AppleTV would be a great idea, if only it played videos other than those purchased from the iTS. As it is, I just don’t see the point.

    Man, I hope someone hacks this thing so it can play XviD.

  3. @ Careful

    “….Some people’s waist sizes are pretty large!..”

    Yeah, true …. I knew I shoulda referred to his hat size, instead, but I already hit the “Submit” button !! ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

    @ ron
    </i>”..What does that mean–in English?….</i>

    I think, basically, it has a video card which sports 64 mgs of VRAM ….
    Considering the 128 mg — the 256mg – and the 512mg Video cards available today… I wonder if the 64 mg will be enough ?

    On the other hand …
    Maybe those cards would make the TV more price-restrictive..

  4. When Apple sells enough of these, more and more people will put video out that will play on AppleTV natively without the need to transcode it. Less XViD and Divx, more H.264!

    Apples Leads. Other include every codec known to man.

  5. LordRobin:
    The TV, in theory — as no one can confirm it yet, can play anything iTunes can. iTunes, in turn can play anything Quicktime (with a little hack) can.

    To play DivX in iTunes open the video in Quicktime (must have DivX QT component instsalled) do Save as a referenced movie. Take the referenced file and put that into iTunes. Now your DivX movie will play in iTunes via Quicktime.

    Will this same hack work for TV? I’m not sure. If you can copy over the source file as well as the reference I don’t see any reason why not.

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