“Apple’s marketing machine has done it again,” Jefferson Graham reports for USA Today. “While the biggest names in tech were in Las Vegas at the Consumer Electronics Show in January showing off new gadgets and gizmos, Apple gambled it could extract attention in San Francisco for a sneak-peek debut of the iPhone, the combination music player/cellphone and Internet device.”
Graham reports, “Apple CEO Steve Jobs’ bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone – which hits the market in June – already have generated $400 million in free publicity, says Harvard Business School professor David Yoffie. ‘No other company has ever received that kind of attention for a product launch,’ Yoffie says. ‘It’s unprecedented.'”
“The company’s masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod), but it’s barely nudged Apple’s computer market share,” Graham reports.
MacDailyNews Take: Oh, really? We guess it depend on your definition of “nudged.” Apple’s Mac market share is showing remarkable gains:
Net Applications: Apple’s Mac ‘market share’ continues rise, hits 6.38% in February 2007 – March 01, 2007
Net Applications: Apple’s Mac market share continues rise, hits 6.22% in January 2007 – February 01, 2007
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006
Graham continues, “Marketing guru Peter Sealey, a professor at Claremont Graduate University, calls the charismatic Jobs ‘the best marketing CEO in the business.’ USA TODAY spoke to professors such as Sealey, authors and former Apple marketing executives, asking what other companies could learn from the Apple marketing manual.”
Full article here.
[Thanks to MacDailyNews Readers “Jim – the independent voter” and “RadDoc” for the heads up.]
Related article:
How Steve Jobs blew his iPhone keynote: premature announcement hurts Apple – March 09, 2007
And PC users are dick-less lemmings.
it will be possible for the iPhone competitors to seek a court injunction barring the sale of the iPhone. […] Apple […] will have to pull back under direct orders from Steve Jobs.
AHHAHAHEAHUHHUHUHHUUHHUAHHAHAHAH
What a load of crap.
Just one comment: WATCH US!
I have a big pencil.
Saying that Steve Jobs’ main attribute is his marketing genius is like saying the the best thing in a Ferrari is its music system.
Crass.
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Xof Swen, Wow, you’re super duper cool.
How’d ya get so awesome cool?
You rock!!!
I think “loosers” is Brit-speak. Same as “whinghing”, which substitutes for whining. Enough time spent in football (soccer) fora wil lead you to those conclusions.
My pencil has two huge red erasers, is upgradeable, has a built-in white-out feature and is covered with corporate sponsorship logos.
Giddyup.
And PC users are dick-less lemmings.
A few days ago MDN plasters up one of their bogus headlines about how Microsoft can’t even get the clock right for DST. Guess what? All three of the Windows PC’s in our house (Windows Vista and one with 2K SP4), and both my linux boxes updated their clocks automatically. You know what was the only computer in our house still stuck on the old time? My daughter’s Mac!
Bawhahahahahahahahahahahahaha! Macs SUCK! My daughter is getting rid of her MacBook and getting a Dell! She’s finally seen the light.
“You know what was the only computer in our house still stuck on the old time? My daughter’s Mac!”
Did you install the software update for date and time? no
Moron
Cowpie,
If thats the only thing you have to gloat about, I am sorry for you.
Perhaps you should let your daughter have access to your dialup account so she
can get on the web and update her time.
As for getting rid of her Macbook, I’ll buy it!! for the same price as the Dell is worth, 1 RED CENT… Hope you can get tech support next month. Heard Dell was contracting with Poland for phone support. Good luck to your daughter. Have fun with her Zune.
Got any good viruses lately? I had a doosy last week, 8 of my stupid customers who pay me 100 bucks an hour, were affected. Windows would not boot at all. Had to reinstall. PC users have no balls, like your daughter,I think.
Just a family brought in the this madness thought.
How old is someone with a daughter that would speak this way? Lemme’ guess: little pencil?
I got my pencil stuck in the sharpener last night…
Since Steve Jobs returned to Apple in 1997, people have doubted and questioned his every move, including the recent iPhone launch. Every critic has been wrong every time.
“Did you install the software update for date and time? no
Moron”
Why should I have to install anything? Macs are supposed to “just work”. Vista does.
F&^k Stick
I forgot about the topic, sorry..
400 million in free advertising, yes they did…
I have a bet going on when Apple will reach 10 million iPhones sold and would
like additional players.
My guess is within 30 days of release Apple will surpass 10 million iPhones.
Any takers?
One other thing, Cowpie can’t play. He is or should be dead to me.
Just a my daughters getting a dell thought.
Cowboy,
Exact opposite here. My Powerbook automatically updated itself when I woke it from sleep this morning – no reboot needed.
All the PC’s at the hospital (I am on-call this weekend) did not update themselves despite our IT dept. downloading all the necessary patches. Now they are doing it all by hand.
Winblows is such a joke!
Oh, yeah, if you updated your daughter’s Mac every once in a while, it probably would have worked just fine.
Oh Brave Cowpie,
Continue to post, pleeeze..
Windows never updates right? Its just suppose to SUCK!!!
How many security patches has Windows had this year?
More than I have time to name.
Please explain this “Vista does.
F&^k Stick” Vista does what, SUCK, BITES, ACT LIKE A POOR EXCUSE FOR OS 10.2.,
What are you trying to say Cowpie?
Lastly, Don’t Call anyone on this board a MORON unless you can prove that you
have been certified MORON Free which I highly doubt based on your typing and posts.
Just a smacking the sh@t out of Cowpie thought…
“Winblows is such a joke!
Oh, yeah, if you updated your daughter’s Mac every once in a while, it probably would have worked just fine.”
Hey, our daughter had to have a MacBook because it was the “in” thing. Let’s see – it’s been sent back to Apple twice – once because the screen quit working, the second time because it just “died” – wouldn’t turn on, boot, make a noise, nothing. Then she found out that the software she needs to use in college is Windows only, meaning we had to buy her a copy of Windows XP Home so she could dual boot it. And of course, she can’t figure out how to install that herself so I have to do it for her.
The end result is that the computer is nothing but an expensive, worthless toy. And it doesn’t “just work” as Apple’s propaganda insinuates.
Since she’s home from college this weekend we’re going to PC’s To Go and buying her a Dell laptop this afternoon. We’ve had it with the “Mac Experience” and that was why I was on the internet this morning trying to find out how many others have had problems with their Macs – turns out it’s a lot, including on Apple’s own forums.
Macs are a bigger joke – nothing but a fashion accessory – an expensive fashion accessory that doesn’t work.
Signed,
“An unhappy Apple customer”
Cowboy-
I can sum MY experience with Mac up in three words-dirty mouse balls.
I am on my third mouse (Apple replaces free of charge) and I just am about to lose it!
I mean, so what, in a year of use I have never had another issue. No virus, worm or bug. But so what? Dam dirty mouse balls!
Yeah, so what, the other night I was rippind a DVD, exporting an EyeTV file to an iPod, watching another show with EyeTV on a slaved monitor, surfing the web and reading email all at the same time without a single hiccup, but then that dirty dam mouse ball hung up. Only momentarily , but it was enough to make me want to kick the whole computer to the curb. Why can’t Apple get anything right?
I NEVER had to worry about doing all that stuff on a WinTel and the dirty mouse ball acting up. NEVER!!!
I don’t believe cowboy for a second. He sounds and writes exactly like a windows fanboy. His posts are more likely from a teenager who has read stories on the internet of a few problems with MacBooks, making sure to toss in a few tidbits of plausibility, and lying about having a “daughter” so as not to reveal his immaturity.
If he is real, however, I pity his daughter for obvious reasons – the least of which is her choice of computer.
Sad. As in how sad is it that these guys to such lengthy lies to throw out FUD about Macs?
If cowboy is real, I feel bad for his daughter. She’s gotta’ have major daddy issues by now.
“I can sum MY experience with Mac up in three words-dirty mouse balls.
I am on my third mouse (Apple replaces free of charge) and I just am about to lose it!”
My daughter’s MacBook is on its third logic board since new and Apple replaces that for free too. But that’s not the point. The quality of the thing SUCKS! In our family one of my daughters has a Dell laptop, I have Dell, my wife has a Toshiba, and the only one we have problems with is the one daughter’s Mac. It constantly has things wrong with it – it burns CD’s sometimes and sometimes it don’t, been sent in twice because of hardware defects, it’s slower than molasses in January and everybody on the Apple Support forums tells me that it needs more RAM (our PC’s work fine with 1GB RAM – why does the MacBook need more?).
We’re thoroughly disgusted with Apple’s false advertising and the whole “Mac Experience”. I searched the internet to find help and all there is on the Mac websites is people bad mouthing PC’s and saying how bad they are. It makes me wonder if there’s anybody who uses a Mac who is in touch with reality and realizes that the crap that Apple sells is no better than anybody else’s.
And for whoever suggested that the Time Update needed to be installed – wrong. I double checked and the update is installed. She left her computer sleeping overnight and when she woke it up this morning to use it, it never updated the new DST time like our PC’s did.
In conclusion all I can say is that Macs SUCK, their warranty service SUCKS (I can have someone come right to our house or to my daughter’s college dorm to repair a Dell), and their advertising is deceptive. We will be selling her MacBook on ebay this week and it is the last Apple product we will ever buy.
“I don’t believe cowboy for a second. He sounds and writes exactly like a windows fanboy. His posts are more likely from a teenager who has read stories on the internet of a few problems with MacBooks, making sure to toss in a few tidbits of plausibility, and lying about having a “daughter” so as not to reveal his immaturity.”
This is the type of reply that makes me realize how Apple could get away with such deceptive advertising. I have two daughters, FYI, and am 47 years old.
Anybody who has problems with a Mac is what you call a “Windows fanboy”? So to be a good Mac user I am supposed to ignore the problems and everything will be great? I’m supposed to ignore the fact that, on average since we bought it for our daughter for Christmas, that we have to send in her new MacBook to be fixed once a month?
It will be on ebay this week, but in the mean time I am going to vent my frustration on every Mac forum I can find on the internet. And make it known that we will NEVER buy another product from Apple.
Mac market share is set to go. Just wait for Leopard release
Sir, it’s your attitude that’s at issue. Certainly it’s possible that Macs are defective– but statistically it’s less than other companies. That your experience is bad is unfortunate for you, but is not representative of this “Mac experience” you so fondly rail against.
I have had similar issues with a Toshiba laptop. I recognize that it’s not all Toshiba computers and I certainly don’t pitch a hissy fit because of it.
You’d think that a 47 year old man would have enough self awareness to recognize that he sounds more adolescent than a number of the teens that frequent this site. If your desire is to complain, perhaps you should find a forum that may actually be able to help you. Mac users tend to be very helpful and community oriented, until you show up and strat pissing in their Cheerios.
Have a HAPPY day, sir.