“Apple’s marketing machine has done it again,” Jefferson Graham reports for USA Today. “While the biggest names in tech were in Las Vegas at the Consumer Electronics Show in January showing off new gadgets and gizmos, Apple gambled it could extract attention in San Francisco for a sneak-peek debut of the iPhone, the combination music player/cellphone and Internet device.”
Graham reports, “Apple CEO Steve Jobs’ bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone – which hits the market in June – already have generated $400 million in free publicity, says Harvard Business School professor David Yoffie. ‘No other company has ever received that kind of attention for a product launch,’ Yoffie says. ‘It’s unprecedented.'”
“The company’s masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod), but it’s barely nudged Apple’s computer market share,” Graham reports.
MacDailyNews Take: Oh, really? We guess it depend on your definition of “nudged.” Apple’s Mac market share is showing remarkable gains:
Net Applications: Apple’s Mac ‘market share’ continues rise, hits 6.38% in February 2007 – March 01, 2007
Net Applications: Apple’s Mac market share continues rise, hits 6.22% in January 2007 – February 01, 2007
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006
Graham continues, “Marketing guru Peter Sealey, a professor at Claremont Graduate University, calls the charismatic Jobs ‘the best marketing CEO in the business.’ USA TODAY spoke to professors such as Sealey, authors and former Apple marketing executives, asking what other companies could learn from the Apple marketing manual.”
Full article here.
[Thanks to MacDailyNews Readers “Jim – the independent voter” and “RadDoc” for the heads up.]
Related article:
How Steve Jobs blew his iPhone keynote: premature announcement hurts Apple – March 09, 2007
there you go, Jim
lol
“you like me, you really really like me!”
Who was it that just said Jobs blew it by pre-announcing? LOL.
Who was it that just said Jobs blew it by pre-announcing? LOL.
The competition, that’s who.
3% to 6% is a 100% gain during the past several years. Ask any CEO in the country if doubling your market share is “just a nudge.”
Loosers. They never saw it coming, even with all the rumors leading up to it’s announcement.
MW = age….as is the cell phone industry is suddly showing its age.
I love it MDN. How do you always do that?
Actually Steve did blow it, as you will see in the summer.
I cannot tell you why but it will be possible for the iPhone competitors to seek a court injunction barring the sale of the iPhone. Apple will of necessity want to go nuclear in response, but will have to pull back under direct orders from Steve Jobs. Steve has to make a tough decision: can he survive being asked certain questions under oath? Many of us believe the answer is NO. Because of the incredible mess he’ll end up in if he were to. Part of what the SEC looks for in bring an indictment in options backdating cases is intent to deceive. It will become resoundingly clear that Steve committed prior and ongoing acts of willful “intent to deceive” once he is deposed and co-workers are issued subpoenas. Mac loyalists will of course ridicule any accusation and attack all who oppose their Jesus of Cupertino. But in the end, this is a country of laws, and not even celebrity billionaires are above the law. Sorry, but justice doesn’t apply only to politicians named Nixon.
Yes, there’s marketing– but without something to back it up, it would be all show. The other companies stretch what they have and oversell it. Apple undersells and often over-delivers.
“sorry but the stautes are king – not gurus in turt”
I couldn’t agree more. Did you know I had a problem once?
@”sorry but the stautes are king – not gurus in turt”
SNORKLE!… see, we can all play this game.
And is it Statutes or Statues you’re refering to?
Since we are getting all spelling police up in here:
Thomas-it’s “Losers”, not “loosers”.
Also, isn’t this business as usual for Apple?
Don’t they generate a usual amount of buzz with just about every product announcement?
Harriet clambake soda? Slippery went tet. Closper, dimp staute king in turt.
OLO!!!
we all know steve jobs can blow everyone away. what i’d like to know is,
who blows jobs away?
“we all know steve jobs can blow everyone away. what i’d like to know is,
who blows jobs away?”
Answer: Zune Tang
His wife.
I blame Bill Clinton. For EVERYTHING.
Think about it and it will make sense to you too.
Only heartless communist baby killing godless losers who don’t love America would disagree.
Add the tree hugging homo hippies to the America haters who don’t get it.
The “iPhone buzz” is about the iPhone (and iPod). Not the Mac marketshare. Since the product is not out yet, if it already has had impact on Mac sales, that would be quite remarkable.
Well, here’s my contribution to that $400 million in free publicity for the iPhone. Had fun doing it too.
@MacSmiley
nice set of flicker photos…. you’ve got a good eye… and your kid is too cute for words!
That’s nothing.
Windows Mobile devices can generate more free publicity money today and it’s their 7th generation.
“sorry but the stautes are king – not gurus in turt”
You must be freak’n brilliant and can see the future…. NOTE.
Can’t you tell me what number I’m thinking of? Really, either you work for M$ or you are paid to replay to postings because you can’t possibly believe the dribble you typed. I love that line, “I cannot tell you why”, really, why? Are you such an “insider” that you might lose your job, go to jail, be taken away by aliens?
Go play crazy someplace else, we’re all booked up here.
“sorry but the stautes are king – not gurus in turt”
Back dating is a joke and so are you. I can tell you why RIM and Palm will file suit,
it is the only way to slow down their ultimate demise.
By the way, I googled your handle and this is what I got:
Your search – “sorry but the states are king – not gurus in turt” – did not match any documents and makes no f@cking sense. Please die, die, die, oh baby won’t you die.
Suggestions:
Eat Sh@t and Die
Eat Anna Nicole while dead and die yourself you perve
Eat your words and choke until you, you know…
Steve Jobs is not Jesus by the way but Jesus does think he is cool, likes his solid gold
1-Terabyte iPod (son of god edition) and says you should shut the hell up and stop lying,
Or your penis will fall off.
Just a Jesus Jumped up Christ Thougt/
@sorry but the stautes are king – not gurus in turt
Yo – have you considered projecting all of that hatred and envy and scorn and place it where it might do some good.
Speaking of Nixon – the current administration could do with a bit of American justice..
Oh wait they changed the rules…
They can’t be tried for war crimes – why? Because they said so.
Destruction of our civil liberties is OK – why? So we can get Ben Laden – who just turned 50.
You are probably being wired tapped right now – even as we speak…
I thnk tacoma is over the top but you know, he does have a few good suggestions. Don’t gag on the maggots…
back dating options… common practice with coprorations – M$ does it (still) as HP and Dell and shall we go on.
I would have to say some share holder has his/her/their tit in a wringer and that is why this all started. You see the SEC doesn’t go snooping (unlike the Dept of Justice) just because – some one (usually a stock holder – disgruntled at that) has to register a complaint.
But what do you care – you really don’t know phuque…
ta da…
MDN = common
As for market share and iPhone and all of the stuff this topic is really about –
Phuquen Aye!!!!
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Kick ass and take names later Steve Jobs, Sir…
You are The man!
No common products come out of Apple any more…
Heeh…
Mac users are pencil-dick morons.
And PC users are dick-less lemmings.
it will be possible for the iPhone competitors to seek a court injunction barring the sale of the iPhone. […] Apple […] will have to pull back under direct orders from Steve Jobs.
AHHAHAHEAHUHHUHUHHUUHHUAHHAHAHAH
What a load of crap.
Just one comment: WATCH US!
I have a big pencil.
Saying that Steve Jobs’ main attribute is his marketing genius is like saying the the best thing in a Ferrari is its music system.
Crass.
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Xof Swen, Wow, you’re super duper cool.
How’d ya get so awesome cool?
You rock!!!
I think “loosers” is Brit-speak. Same as “whinghing”, which substitutes for whining. Enough time spent in football (soccer) fora wil lead you to those conclusions.
My pencil has two huge red erasers, is upgradeable, has a built-in white-out feature and is covered with corporate sponsorship logos.
Giddyup.
And PC users are dick-less lemmings.
A few days ago MDN plasters up one of their bogus headlines about how Microsoft can’t even get the clock right for DST. Guess what? All three of the Windows PC’s in our house (Windows Vista and one with 2K SP4), and both my linux boxes updated their clocks automatically. You know what was the only computer in our house still stuck on the old time? My daughter’s Mac!
Bawhahahahahahahahahahahahaha! Macs SUCK! My daughter is getting rid of her MacBook and getting a Dell! She’s finally seen the light.
“You know what was the only computer in our house still stuck on the old time? My daughter’s Mac!”
Did you install the software update for date and time? no
Moron
Cowpie,
If thats the only thing you have to gloat about, I am sorry for you.
Perhaps you should let your daughter have access to your dialup account so she
can get on the web and update her time.
As for getting rid of her Macbook, I’ll buy it!! for the same price as the Dell is worth, 1 RED CENT… Hope you can get tech support next month. Heard Dell was contracting with Poland for phone support. Good luck to your daughter. Have fun with her Zune.
Got any good viruses lately? I had a doosy last week, 8 of my stupid customers who pay me 100 bucks an hour, were affected. Windows would not boot at all. Had to reinstall. PC users have no balls, like your daughter,I think.
Just a family brought in the this madness thought.
How old is someone with a daughter that would speak this way? Lemme’ guess: little pencil?
I got my pencil stuck in the sharpener last night…
Since Steve Jobs returned to Apple in 1997, people have doubted and questioned his every move, including the recent iPhone launch. Every critic has been wrong every time.
“Did you install the software update for date and time? no
Moron”
Why should I have to install anything? Macs are supposed to “just work”. Vista does.
F&^k Stick
I forgot about the topic, sorry..
400 million in free advertising, yes they did…
I have a bet going on when Apple will reach 10 million iPhones sold and would
like additional players.
My guess is within 30 days of release Apple will surpass 10 million iPhones.
Any takers?
One other thing, Cowpie can’t play. He is or should be dead to me.
Just a my daughters getting a dell thought.
Cowboy,
Exact opposite here. My Powerbook automatically updated itself when I woke it from sleep this morning – no reboot needed.
All the PC’s at the hospital (I am on-call this weekend) did not update themselves despite our IT dept. downloading all the necessary patches. Now they are doing it all by hand.
Winblows is such a joke!
Oh, yeah, if you updated your daughter’s Mac every once in a while, it probably would have worked just fine.
Oh Brave Cowpie,
Continue to post, pleeeze..
Windows never updates right? Its just suppose to SUCK!!!
How many security patches has Windows had this year?
More than I have time to name.
Please explain this “Vista does.
F&^k Stick” Vista does what, SUCK, BITES, ACT LIKE A POOR EXCUSE FOR OS 10.2.,
What are you trying to say Cowpie?
Lastly, Don’t Call anyone on this board a MORON unless you can prove that you
have been certified MORON Free which I highly doubt based on your typing and posts.
Just a smacking the sh@t out of Cowpie thought…
“Winblows is such a joke!
Oh, yeah, if you updated your daughter’s Mac every once in a while, it probably would have worked just fine.”
Hey, our daughter had to have a MacBook because it was the “in” thing. Let’s see – it’s been sent back to Apple twice – once because the screen quit working, the second time because it just “died” – wouldn’t turn on, boot, make a noise, nothing. Then she found out that the software she needs to use in college is Windows only, meaning we had to buy her a copy of Windows XP Home so she could dual boot it. And of course, she can’t figure out how to install that herself so I have to do it for her.
The end result is that the computer is nothing but an expensive, worthless toy. And it doesn’t “just work” as Apple’s propaganda insinuates.
Since she’s home from college this weekend we’re going to PC’s To Go and buying her a Dell laptop this afternoon. We’ve had it with the “Mac Experience” and that was why I was on the internet this morning trying to find out how many others have had problems with their Macs – turns out it’s a lot, including on Apple’s own forums.
Macs are a bigger joke – nothing but a fashion accessory – an expensive fashion accessory that doesn’t work.
Signed,
“An unhappy Apple customer”
Cowboy-
I can sum MY experience with Mac up in three words-dirty mouse balls.
I am on my third mouse (Apple replaces free of charge) and I just am about to lose it!
I mean, so what, in a year of use I have never had another issue. No virus, worm or bug. But so what? Dam dirty mouse balls!
Yeah, so what, the other night I was rippind a DVD, exporting an EyeTV file to an iPod, watching another show with EyeTV on a slaved monitor, surfing the web and reading email all at the same time without a single hiccup, but then that dirty dam mouse ball hung up. Only momentarily , but it was enough to make me want to kick the whole computer to the curb. Why can’t Apple get anything right?
I NEVER had to worry about doing all that stuff on a WinTel and the dirty mouse ball acting up. NEVER!!!
I don’t believe cowboy for a second. He sounds and writes exactly like a windows fanboy. His posts are more likely from a teenager who has read stories on the internet of a few problems with MacBooks, making sure to toss in a few tidbits of plausibility, and lying about having a “daughter” so as not to reveal his immaturity.
If he is real, however, I pity his daughter for obvious reasons – the least of which is her choice of computer.
Sad. As in how sad is it that these guys to such lengthy lies to throw out FUD about Macs?
If cowboy is real, I feel bad for his daughter. She’s gotta’ have major daddy issues by now.
“I can sum MY experience with Mac up in three words-dirty mouse balls.
I am on my third mouse (Apple replaces free of charge) and I just am about to lose it!”
My daughter’s MacBook is on its third logic board since new and Apple replaces that for free too. But that’s not the point. The quality of the thing SUCKS! In our family one of my daughters has a Dell laptop, I have Dell, my wife has a Toshiba, and the only one we have problems with is the one daughter’s Mac. It constantly has things wrong with it – it burns CD’s sometimes and sometimes it don’t, been sent in twice because of hardware defects, it’s slower than molasses in January and everybody on the Apple Support forums tells me that it needs more RAM (our PC’s work fine with 1GB RAM – why does the MacBook need more?).
We’re thoroughly disgusted with Apple’s false advertising and the whole “Mac Experience”. I searched the internet to find help and all there is on the Mac websites is people bad mouthing PC’s and saying how bad they are. It makes me wonder if there’s anybody who uses a Mac who is in touch with reality and realizes that the crap that Apple sells is no better than anybody else’s.
And for whoever suggested that the Time Update needed to be installed – wrong. I double checked and the update is installed. She left her computer sleeping overnight and when she woke it up this morning to use it, it never updated the new DST time like our PC’s did.
In conclusion all I can say is that Macs SUCK, their warranty service SUCKS (I can have someone come right to our house or to my daughter’s college dorm to repair a Dell), and their advertising is deceptive. We will be selling her MacBook on ebay this week and it is the last Apple product we will ever buy.
“I don’t believe cowboy for a second. He sounds and writes exactly like a windows fanboy. His posts are more likely from a teenager who has read stories on the internet of a few problems with MacBooks, making sure to toss in a few tidbits of plausibility, and lying about having a “daughter” so as not to reveal his immaturity.”
This is the type of reply that makes me realize how Apple could get away with such deceptive advertising. I have two daughters, FYI, and am 47 years old.
Anybody who has problems with a Mac is what you call a “Windows fanboy”? So to be a good Mac user I am supposed to ignore the problems and everything will be great? I’m supposed to ignore the fact that, on average since we bought it for our daughter for Christmas, that we have to send in her new MacBook to be fixed once a month?
It will be on ebay this week, but in the mean time I am going to vent my frustration on every Mac forum I can find on the internet. And make it known that we will NEVER buy another product from Apple.
Mac market share is set to go. Just wait for Leopard release
Sir, it’s your attitude that’s at issue. Certainly it’s possible that Macs are defective– but statistically it’s less than other companies. That your experience is bad is unfortunate for you, but is not representative of this “Mac experience” you so fondly rail against.
I have had similar issues with a Toshiba laptop. I recognize that it’s not all Toshiba computers and I certainly don’t pitch a hissy fit because of it.
You’d think that a 47 year old man would have enough self awareness to recognize that he sounds more adolescent than a number of the teens that frequent this site. If your desire is to complain, perhaps you should find a forum that may actually be able to help you. Mac users tend to be very helpful and community oriented, until you show up and strat pissing in their Cheerios.
Have a HAPPY day, sir.
$400,000,000 vaporware.
What we have here is Steve Jobs has once again succeeded in selling the blind and simple minded a product that doesn’t exist and convinced them it’s the second coming of Christ. The Macolytes worship and the alter of Jobs while he stakes your beloved company’s future on a product that’s “coming in June.”
This is not the way a modern day successful tech company behaves. These are classic signs of a company painfully grasping at any last bit of life it may have.
You can practically hear the death rattle.
RIP Apple. You modernized the world with your drive for personal computing. Then you sold out, and have ceased to be relevant since. Death comes to us all. It’s unfortunate your’s could not be a dignified one.
“Sir, it’s your attitude that’s at issue. Certainly it’s possible that Macs are defective– but statistically it’s less than other companies.”
Sir, I don’t care about statistics. My attitude is that I if I buy a new computer I expect it to work and not have repeated problems. And if it continues to have repeated problems I want it replaced with another new one. Is that too much to ask? That’s what Dell does if a computer has problems.
I also expect, that like Dell and other PC companies, that my phone support won’t be cut off after 90 days without having to spend another $249 on AppleCare. Again, Dell gives me a full year in the base warranty without charging extra for it.
Maybe Mac users are gullible enough to figure that this is “good” customer service, but as a man who does have self awareness enough to not become a brain-washed zombie, I can tell you it’s not. Apple fooled me once – they won’t do it again. You can term it “pissing in your Cherrios” if you want – I’m just using this site to advertise that Macs are not all they’re hyped up to be. And hoping other people will find it via Google, like I did, and get “the rest of the story”.
wow… not directed at Cowboy per se, but the fanbois are out in force today.
Cowboy… please post the link to your ebay sale on this site when you put it up for sale. First, many of us here would like to purchase a used Macbook, even if it’s had some problems. Also, it proves you are who you say you are. We get tons of posters here claiming to be disgruntled Mac customers when they really are not. I find it hard to believe that you’ve had TWO motherboard replacements on the same machine and apple hasn’t replaced the computer yet. Amazing. I know from experience that when you call Applecare and tell them your issue, and insist on a replacement machine, they will do it.
If you do post the macbook on ebay, and confirm it with me by email when I contact you through ebay, I’ll buy her machine.
Awaiting your ebay post.
“But in the end, this is a country of laws, and not even celebrity billionaires are above the law.”
If that were true, then Microsoft who is a convicted felon would not have been able to mitigate their initial sentence. They weren’t able to do it in Europe.
Are the new viewers gone yet?
“My attitude is that I if I buy a new computer I expect it to work and not have repeated problems”
Of course it is. That’s reasonable. So is the solution to go into a crowded movie theater and yell, “Fire?” Take Jim up on his offer. People should use the tools that work for them.
Who in their right mind would exchage a Macbook for a Dell?
So you have a daughter that doesn’t want something as sexy and useful as a Macbook? Instead she wants a Dell that’s double the size and weight of the Macbook. She prefers ugly remotes to that of Apple?
She doesn’t like built in iSight, magsafe, front row,Slot-loading optical drive?
So Mac and Apple sucks, but then why do you come to a Mac site?
I come here cause i love Apple and want to read about interesting news about the company. I don’t find myself going to Windows sites because i don’t like Windows and don’t care about it. So it makes me wonder if people really go to Mac site even though they don’t like it, or they get paid to come here.
I want to believe they get paid.
Cowpie oh Cowpie,
Stop cutting and pasting your lame posts be a little original man.
Last word for you, Get your Dell and Toshiba Loving ass off this board.
If they are so great go to their boards and bitch how your daughter keeps
dropping her Macbook and they won’t replace it. Perhaps you should untie her
from the bed?
Please sell you Apple so we will not hear your endless droning anymore.
Just I got my daughter tied to my bed thought
I like the iPhone multi-touch technology for easy navigation. This will be the next PDA generation.
The iPhone is an Entirely Different Revolution.
I will buy the iPhone.
Get iPhone Converter
http://www.iphoneconverter.com/
Cowgirl
If you’re not another “PaidtoPost” leech, then you’re simply wasting your time here.
@cowboy
Although I’ve converted around 20 switchers (another just last week who wrote me last week and said ” I LOVE this computer!!), none to return to the dark side there are some people, like yourself that I get a sick glee knowing they are still on a Winduhz computer.
You stay there. Please. I’m glad you love Micro$oft. Somebody has to. Please buy another Dell, or two. Make Ballmer happy.
Cowboy, I must ask you this one question — if you searched high and low for Mac advice, did you ever try the Apple discussion boards? Just about everyone there is friendly and helpful.
Now, about YankInOz’s political fulminations. No, Bush didn’t “change the rules” — Geneva conventions apply only to signatory nations. Al Qaeda, Hezbollah, Islamic Jihad, etc, are not nations, and never signed the treaties. Plus, if you know a little about Islam you’ll recognize that deceit is a tool often used by Islamic warriors. Military tribunals apply to enemy combatants, as they should, and as they have since the beginning of the American republic. As for Bin Laden, his life can’t be very pleasant right now. He’s on the run, probably injured, and seen his organization whittled down and sucked into a death-trap (Iraq). He’s even attacked the Saudis in his impotent rage. So while he’s not caught and still alive, he’s living an awful life. I think we’ve done a good job.
Cowboy didn’t write most of the posts attributed to him.
He couldn’t cuz he was busy cleaning up all the viruses that infested our Windows Vista computer after he visited all his favorite gay porn sites.
I should know. He likes my little pencil. He keeps it in his mouth.
Cowboy: do a search on Dell + Customer and google and report back to us with the results. I say this since you think that Dell is the gold standard for Customer Service <snicker>.
Also:
http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&l=en&s=gen&~section=010
Get the facts straight Dell Varies their warranty based on what you buy apparently.