“Apple’s marketing machine has done it again,” Jefferson Graham reports for USA Today. “While the biggest names in tech were in Las Vegas at the Consumer Electronics Show in January showing off new gadgets and gizmos, Apple gambled it could extract attention in San Francisco for a sneak-peek debut of the iPhone, the combination music player/cellphone and Internet device.”
Graham reports, “Apple CEO Steve Jobs’ bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone – which hits the market in June – already have generated $400 million in free publicity, says Harvard Business School professor David Yoffie. ‘No other company has ever received that kind of attention for a product launch,’ Yoffie says. ‘It’s unprecedented.'”
“The company’s masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod), but it’s barely nudged Apple’s computer market share,” Graham reports.
MacDailyNews Take: Oh, really? We guess it depend on your definition of “nudged.” Apple’s Mac market share is showing remarkable gains:
Net Applications: Apple’s Mac ‘market share’ continues rise, hits 6.38% in February 2007 – March 01, 2007
Net Applications: Apple’s Mac market share continues rise, hits 6.22% in January 2007 – February 01, 2007
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006
Graham continues, “Marketing guru Peter Sealey, a professor at Claremont Graduate University, calls the charismatic Jobs ‘the best marketing CEO in the business.’ USA TODAY spoke to professors such as Sealey, authors and former Apple marketing executives, asking what other companies could learn from the Apple marketing manual.”
Full article here.
[Thanks to MacDailyNews Readers “Jim – the independent voter” and “RadDoc” for the heads up.]
Related article:
How Steve Jobs blew his iPhone keynote: premature announcement hurts Apple – March 09, 2007
there you go, Jim
lol
“you like me, you really really like me!”
Who was it that just said Jobs blew it by pre-announcing? LOL.
Who was it that just said Jobs blew it by pre-announcing? LOL.
The competition, that’s who.
3% to 6% is a 100% gain during the past several years. Ask any CEO in the country if doubling your market share is “just a nudge.”
Loosers. They never saw it coming, even with all the rumors leading up to it’s announcement.
MW = age….as is the cell phone industry is suddly showing its age.
I love it MDN. How do you always do that?
Actually Steve did blow it, as you will see in the summer.
I cannot tell you why but it will be possible for the iPhone competitors to seek a court injunction barring the sale of the iPhone. Apple will of necessity want to go nuclear in response, but will have to pull back under direct orders from Steve Jobs. Steve has to make a tough decision: can he survive being asked certain questions under oath? Many of us believe the answer is NO. Because of the incredible mess he’ll end up in if he were to. Part of what the SEC looks for in bring an indictment in options backdating cases is intent to deceive. It will become resoundingly clear that Steve committed prior and ongoing acts of willful “intent to deceive” once he is deposed and co-workers are issued subpoenas. Mac loyalists will of course ridicule any accusation and attack all who oppose their Jesus of Cupertino. But in the end, this is a country of laws, and not even celebrity billionaires are above the law. Sorry, but justice doesn’t apply only to politicians named Nixon.
Yes, there’s marketing– but without something to back it up, it would be all show. The other companies stretch what they have and oversell it. Apple undersells and often over-delivers.
“sorry but the stautes are king – not gurus in turt”
I couldn’t agree more. Did you know I had a problem once?
@”sorry but the stautes are king – not gurus in turt”
SNORKLE!… see, we can all play this game.
And is it Statutes or Statues you’re refering to?
Since we are getting all spelling police up in here:
Thomas-it’s “Losers”, not “loosers”.
Also, isn’t this business as usual for Apple?
Don’t they generate a usual amount of buzz with just about every product announcement?
Harriet clambake soda? Slippery went tet. Closper, dimp staute king in turt.
OLO!!!
we all know steve jobs can blow everyone away. what i’d like to know is,
who blows jobs away?
“we all know steve jobs can blow everyone away. what i’d like to know is,
who blows jobs away?”
Answer: Zune Tang
His wife.
I blame Bill Clinton. For EVERYTHING.
Think about it and it will make sense to you too.
Only heartless communist baby killing godless losers who don’t love America would disagree.
Add the tree hugging homo hippies to the America haters who don’t get it.
The “iPhone buzz” is about the iPhone (and iPod). Not the Mac marketshare. Since the product is not out yet, if it already has had impact on Mac sales, that would be quite remarkable.
Well, here’s my contribution to that $400 million in free publicity for the iPhone. Had fun doing it too.
@MacSmiley
nice set of flicker photos…. you’ve got a good eye… and your kid is too cute for words!
That’s nothing.
Windows Mobile devices can generate more free publicity money today and it’s their 7th generation.
“sorry but the stautes are king – not gurus in turt”
You must be freak’n brilliant and can see the future…. NOTE.
Can’t you tell me what number I’m thinking of? Really, either you work for M$ or you are paid to replay to postings because you can’t possibly believe the dribble you typed. I love that line, “I cannot tell you why”, really, why? Are you such an “insider” that you might lose your job, go to jail, be taken away by aliens?
Go play crazy someplace else, we’re all booked up here.
“sorry but the stautes are king – not gurus in turt”
Back dating is a joke and so are you. I can tell you why RIM and Palm will file suit,
it is the only way to slow down their ultimate demise.
By the way, I googled your handle and this is what I got:
Your search – “sorry but the states are king – not gurus in turt” – did not match any documents and makes no f@cking sense. Please die, die, die, oh baby won’t you die.
Suggestions:
Eat Sh@t and Die
Eat Anna Nicole while dead and die yourself you perve
Eat your words and choke until you, you know…
Steve Jobs is not Jesus by the way but Jesus does think he is cool, likes his solid gold
1-Terabyte iPod (son of god edition) and says you should shut the hell up and stop lying,
Or your penis will fall off.
Just a Jesus Jumped up Christ Thougt/
@sorry but the stautes are king – not gurus in turt
Yo – have you considered projecting all of that hatred and envy and scorn and place it where it might do some good.
Speaking of Nixon – the current administration could do with a bit of American justice..
Oh wait they changed the rules…
They can’t be tried for war crimes – why? Because they said so.
Destruction of our civil liberties is OK – why? So we can get Ben Laden – who just turned 50.
You are probably being wired tapped right now – even as we speak…
I thnk tacoma is over the top but you know, he does have a few good suggestions. Don’t gag on the maggots…
back dating options… common practice with coprorations – M$ does it (still) as HP and Dell and shall we go on.
I would have to say some share holder has his/her/their tit in a wringer and that is why this all started. You see the SEC doesn’t go snooping (unlike the Dept of Justice) just because – some one (usually a stock holder – disgruntled at that) has to register a complaint.
But what do you care – you really don’t know phuque…
ta da…
MDN = common
As for market share and iPhone and all of the stuff this topic is really about –
Phuquen Aye!!!!
” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
Kick ass and take names later Steve Jobs, Sir…
You are The man!
No common products come out of Apple any more…
Heeh…
Mac users are pencil-dick morons.