“Consumers aren’t willing to pay what Apple may ask for the iPhone, but if the price drops they’ll switch their mobile service to AT&T in order to get it, according to results of a survey released Thursday,” Nancy Gohring reports for IDG News Service.
“Online market research firm Compete Inc. surveyed 379 people in the U.S., most of whom had heard of the iPhone and have shopped for an iPod, to find out how interested they are in the device to produce the uncommissioned report,” Gohring reports.
“Among the 26 percent of respondents who said they’re likely to buy an iPhone, only 1 percent said they’d pay $500 for it,” Gohring reports.
“Forty-two percent of those who said they’re likely to buy the phone said they’d pay $200 to $299,” Gohring reports. “The iPhone will be available only to subscribers of Cingular Wireless, now part of AT&T. In a blow to the operator’s competitors, 60 percent of those in the survey who said they were likely to buy the phone said they’d switch their mobile operator in order to get it.”
Full article here.
[Thanks to MacDailyNews Reader “drew_ill” for the heads up.]
Let’s conduct our own survey — admittedly using a much larger sample than Compete Inc.’s — right now:
Of those interested in our scrumptious new candy bar, how many would buy it at $1? Okay now, how many of you would buy it for 40-50 cents?
Gee, imagine that, whodathunkit? More of you want it for less money than for more. We’ve got a secret for you: when we release it four months from now, we’re charging $1 each for them because we already know that 26% of you describe yourselves as “likely” to buy it anyway and that’s the highest we’ve ever seen in all our years making candy!
Seriously, Apple has most certainly done their market research. As has AT&T. Let’s skip the goofy surveys with their tiny samples and flawed methodologies and wait to see what actually happens, okay?
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