“Apple has been waging a quiet war against Microsoft’s new Windows Vista operating system in its television ads and on its Web site. Now, the Mac maker is bringing the fight to its chain of 170 retail stores, as well,” Think Secret reports.
“The company has distributed a six-page document to its sales representatives suggesting ways for them to tout the Mac’s advantages over Vista,” Think Secret reports.
Think Secret reports, “Framed as bringing customers ‘beyond Vista,’ Apple’s key messages for its sales reps center around Vista’s upgrade hassles, the Mac’s ability to run Windows, the need to choose from multiple versions of Vista, and the expense of Vista compared to Mac OS X and iLife.”
“Apple is also educating its retail sales force in how to draw parallels between the functionality of Vista and features present in the existing release of Mac OS X: for example, the Aero user interface in Vista as compared to OS X’s Aqua GUI,” Think Secret reports.
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
MacDailyNews Take: Please don’t be shy, Apple. It’s time.
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