“Michael Dell, who conceived a new way to sell a then-hot product, is returning to Dell,” Marek Fuchs reports for TheStreet.com.

Fuchs reports, “The one misleadingly positive mistake made by much of the business media on Dell’s return was, by way of historical context, to segue right into mentions of Steve Jobs’ historic return to Apple. From the wire services on, this was done in automatic-pilot mode.”

Fuchs writes, “For example, said the Associated Press: ‘In 1997, co-founder Steve Jobs came back as CEO to the then-struggling maker of Macintosh computers and quickly transformed it into a leading consumer electronics maker with the iMac computers and the iPod music players.’ It is not an apt comparison.”

“Jobs is one of the only chief executives who probably hits the triple crown of genius: entrepreneurial, managerial and self-promotional. He came back and innovated, promoted and (to a lesser extent) managed Apple’s way back to prominence. Moreover, he was one of the few entrepreneurial geniuses who proved that genius could strike more than once,” Fuchs writes.

Fuchs writes, “Dell realized that direct sales were the way to go with computers. However, that was really the only evidence of the sort of entrepreneurial genius that his company needs from here. At this point, with computers such a commodity, his great entrepreneurial call from long ago won’t be enough to save the day. His managerial brilliance will work to shore up the company’s faded service reputation a bit, but it’s too little too late.”

Full article here.

MacDailyNews Take: Hey, it’s not too late to for Michael Dell to – all together now – shut down the company and give the money back to the shareholders!

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