Hitwise: Apple ‘iPhone’ search volume already greater than ‘iPod’

“Since Steve Jobs’ announcement of the iPhone at Macworld two weeks ago, Internet users have been flocking online to find out more information. For the week ending 1/13/07, the share of searches for ‘iphone’ was greater than the weekly share of searches for ‘ipod’ at any time during 2006. The week ending 1/20/07 still showed a greater volume of searches for ‘iphone’ versus ‘ipod.’ This early surge in interest should indicate a rosy future for the iPhone when it becomes available in later in the year. Interestingly, the volume of searches for ‘ipod’ peaked during the last week of the year, rather than before Christmas as one would expect,” LeeAnn Prescott, Research Director for Hitwise, blogs.

Full article with chart here.

[Thanks to MacDailyNews Reader “Bizarro Ballmer” for the heads up.]

Related article:
Apple iPhone tops Amazon’s bestselling electronics list in Germany – January 13, 2007

19 Comments

  1. “Interestingly, the volume of searches for ‘ipod’ peaked during the last week of the year, rather than before Christmas as one would expect”

    The news takes some time to dissipate into the general population. We

    aren’t ALL geeks waiting on our tiptoes for the next keynote to tell us

    what our future is. I’m not mocking the gal, it just seems obvious to me.

  2. “Interestingly, the volume of searches for ‘ipod’ peaked during the last week of the year, rather than before Christmas as one would expect”

    All those disappointed kids who got a Zune for Christmas, I guess.

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  3. “Interestingly, the volume of searches for ‘ipod’ peaked during the last week of the year, rather than before Christmas as one would expect,” said LeeAnn Prescott.

    She forgot that most people buying an iPod for someone else already know about the product, so why look it up; and then after Xmas, people are Googling to find new 3rd party bits, how-to’s, troubleshooting, etc.

    And of course iPhone searches are going to go through the roof following the announcement. So what? (in relation to iPod, I mean). There was no new iPod announcement, and people already know what iPod is. But they hear about this thing called iPhone and they want to find out.

    This lady needs a reality check.

    Now I have an interesting tid-bit to add, kist like Ms. Prescott – something I have noticed. When it’s raining, more people are going to buy umbrellas! OMG! It’s true. Remember you read it here first, on our own beloved MDN.

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