“AT&T Inc. will rebrand its Cingular Wireless service with the AT&T name starting Monday, a move aimed at bringing together the company’s newly acquired entities and services under a single moniker,” Dionne Searcey reports for The Wall Street Journal.
Searcey reports, “The rebranding comes just a few weeks after San Antonio-based AT&T completed its $85.8 billion purchase of BellSouth Corp. and took over sole control of Cingular. Before, the two had owned Cingular together.”
“The service will be sold as “Wireless from AT&T.” Initially, AT&T ads will combine Cingular’s logo, an orange X-shaped character named Jack, with the round AT&T trademark. AT&T executives say using both logos will train consumers to recognize that Cingular is now AT&T,” Searcey reports.
Searcey reports, “Over the coming months, AT&T will phase out the Cingular name altogether. This move might prove unpopular with young consumers who prefer it over AT&T’s stodgy brand, according to branding and advertising experts. Cingular has cultivated an image of being a hip company, most recently with its partnership with Apple Inc. to offer the iPhone.”
Full article here.
Apple chooses Cingular as exclusive US carrier for iPhone – January 09, 2007