Apple’s Phil Schiller gives CBS News hands-on tour of iPhone

Phil Schiller, Apple’s senior vice president for worldwide marketing, shows CBS News’ John Blackstone some of the many features of the iPhone:

MacDailyNews Note: It is quite interesting to see how Schiller – just like Jobs in other interviews – goes out of his way to avoid using the term “computer” when talking about iPhone, even though the iPhone is obviously a computer with the (patented) UI of the future (iPods will use it and so will Macs, to some extent, eventually). Perhaps Apple’s marketing research says to avoid the term “computer” or they have something up their sleeve to be revealed later? What do you think?

Related articles:
20 unanswered questions about Apple’s iPhone – January 11, 2007
Report: iPhone could be upgraded to 3G with software update if Apple wishes – January 11, 2007
Report: Rogers Communications to offer Apple iPhone in Canada – January 11, 2007
David Pogue: hands on preview of Apple’s iPhone, ‘gorgeous and so packed with possibilities’ – January 11, 2007
PC Magazine hands-on test of Apple iPhone: multi-touch UI ‘takes the breath away’ – January 11, 2007
Mossberg’s initial take on Apple iPhone: ‘radical and gorgeous’ with ‘brilliant new user interface’ – January 11, 2007
NewsWeek’s Levy interviews Apple CEO Steve Jobs about iPhone – January 11, 2007
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RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
ZDNet: Hands on with Apple’s iPhone: ‘elegant, ravishing, simple, sleek; impeccable & intuitive UI’ – January 11, 2007
Apple iPhone FUD campaign begins – January 10, 2007
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Top 10 things to love and top 10 things to hate about the Apple iPhone – January 10, 2007
How Apple kept the iPhone top secret for 30 months – January 10, 2007
Hands-on with Apple’s iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Cingular to use Synchronoss Technologies’ platform for Apple iPhone – January 09, 2007
iPhone photos from Apple’s Macworld Expo booth – January 09, 2007
Enderle: Apple’s iPhone is going to do very well – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007

FUD Alert: Analyst – I am pretty skeptical Apple’s iPhone can succeed – January 11, 2007
The Register’s Ray: Apple ‘iPhone’ will fail – December 26, 2006
Analyst: Apple iPhone economics aren’t that compelling – December 08, 2006
CNET editor Kanellos: ‘Apple iPhone will largely fail’ – December 07, 2006
Palm CEO laughs off Apple ‘iPhone’ threat – November 20, 2006


  1. “I can’t wait for the technology in the phone to make it into the next generation of Macs. Watching that demo it looks like the mouse just became obsolite.”

    Ever see Minority Report?

    My only question is how it handles incoming calls when you’re using it as an ipod?

  2. Dang. It has never been better being a Mac user and Apple fan. This thing changes everything. This is Apple’s PDA!!!!!

    Next time I get some static from a Windows fan boy, I’ll laugh at them and ask them “Have you been living in a cave that couple years”? Get with the program you sorry POS!!!!

  3. Has anyone noticed that the iPhone Steve demoed Tuesday was rigged via its dock to a conference hall projection system?

    Think about having in 3 or 4 years from now a 24″ screen with keyboard and mouse, Wacom tablet (and any other peripheral you use with your iMac or iBook) connected to a small dock. Same setup at your parents house. You use it at home where your docked iPhone is running the show, with its 500GB flash disk and Core8Quattro processor. You go to parent’s house, playing a game or movie on the iPhone while your spouse drives (or the car drives itself). You use parent’s dock to use your ‘computer’ there. Same for your wife carrying her iPhone between home and work. No more home, office desktops, laptop for travel. You have one computer for everywhere, and it goes with you in your pocket. And it has Apple logo on its back.

    Open your mind to that possibility folks! I think that’s where we are heading!

  4. “Phil has the best job EVER.
    Anybody know his background before Apple?”

    “Schiller has eighteen years of experience in product marketing and management, of which includes eleven years at Apple in various capacities. His previous experience also included positions at Macromedia (Vice President of Product Marketing), FirePower Systems, Inc. (Director of Product Marketing), Nolan, Norton & Company and Massachusetts General Hospital (Programmer and Systems Analyst).

    At Apple, Schiller was instrumental in the formation and marketing of iMac, iBook, PowerBook G4, iPod, Mac OS X and subsequent products.

    Schiller received a Bachelor’s degree in Biology from Boston College in 1982.”

    Biology? I’m guessing that the iPhone might contain organelles.

  5. Were Steve to leave Apple, I don’t see Shiller taking the helm. Don’t get me wrong, I LIKE Phil. But he’s been Ed McMahon to Steve’s Johnny Carson – at least at MacWorlds – for many years.

    But Al Gore has stature enough to take the helm, assuming he doesn’t have other plans.

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