Ten Myths of the Apple iPhone

“With only a brief preview of its new iPhone, Apple has yanked the rug from under the rest of the industry. The talking heads desperately need to something to say. Here’s what they’ll all be saying, and why they’ll be wrong,” Daniel Eran writes for RoughlyDrafted.

Eran’s Ten Myths of the Apple iPhone:
1. iPhone is missing EVDO (or some other high end feature) which will stifle adoption
2. iPhone is priced too high. It needs a 2 GB version for $299 lacking phone features
3. iPhone should be sold unlocked, not tied to Cingular service
4. iPhone software is a closed model, therefore the sky is falling
5. iPhone is just a phone with features lots of other phones already have
6. Cisco owns the iPhone name, which presents an impossible conundrum of epic proportions
7. Apple will need to port iLife 07 to Windows in order to have a photo viewer for PC users
8. An integrated battery is a significant problem for users
9. OMG Scratches
10. Apple can’t figure out how do do a phone

Full article here.

Related articles:
FUD Alert: Analyst – I am pretty skeptical Apple’s iPhone can succeed – January 11, 2007
Apple calls Cisco’s ‘iPhone’ trademark lawsuit ‘silly,’ says ‘very confident we’ll prevail’ – January 11, 2007
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007


  1. It’s funny that how after Apple released its phone, that articles and commentary addressing those 10 points kept popping up. People will soon learn to stop treating Apple like a red-headed step child of the tech industry.

    Does anyone recall if there will be an iTunes mobile that will allow media purchases while in a Wifi hotspot?

    But anyway, I like how the Zune has become a footnote in people’s memory.

  2. I don’t know how phone companies work in the US so I don’t know if the price of the iPhone is subsidised but assuming it isn’t it is tremendous value. The closest iPod is the Nano by virtue of having the same capacaties, in addition you get a bigger screen, advanced video functionality (in comparison to the 5G), enhanced iPod functionality, a phone and internet device and all the associated other functions. Plus you get an amazing form factor and new UI. What do people expect it to cost?

  3. Corporations keep spreading FUD about Apple, ’cause Apple has good products and loyal userbase, while other companies keep making half-baked products. There’s commitment and then there’s greed.

  4. They are similar looking, but not really that close in resemblance. The buzz around this thing is unbelievable, even by Steve Jobs standards. I have never, ever seen something that hasn’t even been touched by anyone cause such a stir. Crazy. The next ten years are definitely going to be interesting.

  5. “iPhone should be sold unlocked, not tied to Cingular service”

    What I don’t understand is what does Apple get out of the Cingular tie-in? Did they all refuse to allow Apple to use their networks? It seems at the price, Apple makes all their money on the phone, but does Apple get money from each subscription, call cost, web surfing data packets, ringtones sold, etc? If so, the unlocked phones sold to Europe/Asia will be very valuable in the US.

  6. Clearly the iPhone is so far ahead of the rest that for the last couple of days, other phone manufacturers will have been ripping up existing plans and starting afresh.

    There’s no way that they can beat Apple by bringing a better product to market by the end of this year, so there are only two strategies left.

    One is to get as much FUD going as possible, so that customers can be frightened off the iPhone.

    The other is to set their lawyers onto the task of finding some obscure patent that they own, which could possibly be interpreted in a way that suggest Apple might have infringed that patent. They will then try to get the iPhone delayed.

    I reckon that we’ll see the second course of action starting to take off shortly. ( The Cisco suit is a dispute over a trade name and isn’t the sort of issue I’m talking about ).

  7. “The question with this phone is who Isn’t going to buy one, not who is.”

    Exactly. Smart phones are normally marketed to business types who can:

    1) afford it
    2) increase productivity by using a mobile convergence device

    iPhone’s major problem is that it doesn’t tie in with corporate exchange servers. There just isn’t a consumer market for a pricey convergence device with a boatload of features that consumers aren’t going to use. How many snotty rich kids can you find to back up initial sales estimates of one million units?

    The ZunePhone, on the other hand, will feature seamless connection to corporate servers to actually warrant alleging that it’ll take away sales from Moto Q and other smart phones.

    MDN magic word: shall. I shall wait this one out.

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