Holiday sales of Apple’s 2G iPod shuffle double predecessor

“Apple Computer’s new iPod shuffle and its attractive $79 price point appear to have struck a chord with consumers, who are gobbling up the flash memory-based digital music player twice as fast as last year,” Kasper Jade reports for AppleInsider.

“According to data from market research firm NPD Group, U.S. sales of the lone 1-gig model during the month of November were approximately double that from the same month last year, when Apple offered two distinct configurations,” Jade reports.

“The shuffle’s stellar debut has been good enough to make it the top-selling flash player overall, capturing a 16.3 percent market share of the flash market during its first month on the market,” Jade reports.

“According to NPD’s data, the iPod shuffle accounted for 21 percent of all iPod sales in November, a time in which supplies of the player were slightly constrained. Slightly ahead of the shuffle in the iPod sales mix was Apple’s updated fifth-generation video iPod players, which accounted for approximately 28 percent of players sold. Meanwhile, the iPod nano maintained its commanding lead as the most popular digital music in the U.S., making up some 51 percent of all iPods sold,” Jade reports.

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

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15 Comments

  1. It makes the 1st Gen. shuffle (mine is still working great) look a bit “cheap”,
    but at the end of the day the both are cool.
    Personaly I like the two switches and two LEDs instead of one only as it is quiet handy and the switches work pretty good. A little masterpiece from Cupertino.

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