Holiday sales of Apple’s 2G iPod shuffle double predecessor

“Apple Computer’s new iPod shuffle and its attractive $79 price point appear to have struck a chord with consumers, who are gobbling up the flash memory-based digital music player twice as fast as last year,” Kasper Jade reports for AppleInsider.

“According to data from market research firm NPD Group, U.S. sales of the lone 1-gig model during the month of November were approximately double that from the same month last year, when Apple offered two distinct configurations,” Jade reports.

“The shuffle’s stellar debut has been good enough to make it the top-selling flash player overall, capturing a 16.3 percent market share of the flash market during its first month on the market,” Jade reports.

“According to NPD’s data, the iPod shuffle accounted for 21 percent of all iPod sales in November, a time in which supplies of the player were slightly constrained. Slightly ahead of the shuffle in the iPod sales mix was Apple’s updated fifth-generation video iPod players, which accounted for approximately 28 percent of players sold. Meanwhile, the iPod nano maintained its commanding lead as the most popular digital music in the U.S., making up some 51 percent of all iPods sold,” Jade reports.

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

Related articles:
iPod shuffle sales could propel Apple iPod unit sales to record levels – November 22, 2006
Apple debuts new iPod shuffle ad (link to video) – November 21, 2006
Apple’s 2G iPod shuffle sees extremely high demand, 6 to 8 million units could be sold this quarter – November 19, 2006
CNN ridicules Microsoft’s Zune while gushing over Apple’s new iPod shuffle – November 14, 2006
Ars Technica reviews Apple’s 2G iPod shuffle: ‘extremely small, efficient, and well designed’ – November 13, 2006
Apple exec: ‘tremendous’ interest in new 2G iPod shuffle – November 08, 2006
Thurrott reviews Apple’s 2G iPod Shuffle: ‘a wonder of size, weight, and usability – I love it’ – November 05, 2006
Apple 2G iPod Shuffle disassembly guide – November 03, 2006
Reg Hardware reviews 2G Apple iPod shuffle: ‘great grab-and-go gadget for music on the move’ – November 03, 2006
Steve Jobs gives Apple employees new 2G iPod shuffles – November 03, 2006
First 2G iPod shuffle unpacking photos – November 01, 2006
Apple’s new 2G iPod shuffle available worldwide this Friday – October 31, 2006
Apple now shipping 2G iPod shuffle orders – October 30, 2006
AP: Apple’s new iPod, iPod nano, iPod shuffle ‘clearly worth the wait’ – October 19, 2006
Apple unveils new iPod shuffle: world’s smallest digital music player – September 12, 2006


  1. It makes the 1st Gen. shuffle (mine is still working great) look a bit “cheap”,
    but at the end of the day the both are cool.
    Personaly I like the two switches and two LEDs instead of one only as it is quiet handy and the switches work pretty good. A little masterpiece from Cupertino.

  2. “Yeah, but on full volume the earbuds vibrate giving you a hole new appliance.”

    yea, it’s called losing your hearing ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. My favorite feature of the 2G Shuffle is that it doesn’t necessarily obsolete my 1G. I think Apple could sell both 1gig versions side by side on the shelves at the same price. They should tweak the packaging a bit and add a Product Red version of each, then stand back.

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