Nike debuts new Nike+iPod Sport Kit TV commercial (with video)

Nike has debuted a new TV commercial for the Nike+iPod Sport Kit (US$29.00) seen lately on US network and cable channels featuring the song “Here It Goes Again” from the band “OK Go.”

More info about the kit via Apple Store: Nike+iPod Sport Kit.

Related articles:
Spotted: unreleased ‘Nike Amp+’ wrist-mounted Bluetooth iPod remote (with image) – November 27, 2006
Nike+iPod Sport Kit runners log over 1 million miles in 10 weeks – September 20, 2006
Marware debuts Sportsuit Sensor+ for iPod nano: Nike+iPod wireless sensor holder for non-Nike shoes – September 18, 2006
Apple sells 450,000 of Dvorak’s ‘nutty’ Nike+iPod Sport Kits in under three months – September 13, 2006
Singer-songwriter John Mayer tests Nike+iPod Sport Kit onstage – September 02, 2006
Chicago Tribune: Nike+iPod Sport Kit puts fun back into burning calories, it’s a great system – August 01, 2006
Will the New Nike+iPod Sport Kit sell more iPod nanos and Nike shoes? – July 27, 2006
USA Today: Clever Nike+iPod Sport Kit makes running more fun – July 21, 2006
Time Magazine’s Gadget of the Week: Nike+iPod Sport Kit – July 20, 2006
PC Magazine review gives ‘Nike+iPod Sport Kit’ 4.5 out of 5 stars – July 18, 2006
Using Apple’s iPod Sport Kit with non-Nike shoes – July 17, 2006
Apple’s Nike+iPod Sport Kit officially released today (link to High-res photos) – July 13, 2006
Apple releases iTunes 6.0.5 with Nike+iPod Sport Kit sync features – June 29, 2006
Nike+iPod Sport Kit now available for order at Apple Store – June 13, 2006
Video: Dvorak admits to baiting Apple Mac users for hits – June 10, 2006
Dvorak thinks iPod+Nike Sport Kit is ‘nutty’ – May 24, 2006
The making of Apple iPod+Nike Sport Kit and there’s more to come – May 24, 2006
Nike+iPod Sport Kit sensor’s battery will outlast the shoes – May 24, 2006
Analyst: Nike+Apple = iPod as a platform – May 23, 2006
Apple and Nike shares rise folowing Nike+iPod announcement – May 23, 2006
Nike and Apple team up to launch Nike+iPod, footwear that talks to your iPod – May 23, 2006


  1. I thought the commercial was not very effective. particularly the low quality of the video and the way it abruptly ends, with a You-Tube logo..

    I mean what are they trying to advertise? Nike+ or You Tube?

    Very poor. I can’t see that helping the sales very much.

    I like the idea, and what they’re getting at.

  2. No Irony: Have you not seen the commercial on TV? There is no YouTube logo at the end. The YouTube logo is on display here because the video is made available via a YouTube player.

    I have to disagree, I think the ad is very striking and attention getting.

  3. No Irony is right. The You Tube element is very distracting. I wish Nike just stuck to the Sport Kit without the You Tube stuff in the commercial. A lot of TV viewers will be confused. Otherwise, great ad.

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