“Forrester has to be having a fun week hearing from the Apple fans after it announced that iTunes music sales had ‘collapsed,’ dropping 65 percent. Apple makes little or no money on iTunes music, but this music forms a switching cost barrier that prevents other MP3 products from cannibalizing existing Apple customers,” Rob Enderle writes for TechNewsWorld.
Enderle writes, “In short, if you want to switch, you have to kiss off all your purchased tunes and then buy them again from someone else.”
“If fewer and fewer people buy music this way, this barrier gets weaker over time. That could be problematic for Apple, which is facing ever more-focused competitors,” Enderle writes. “Personally, I think this simply means that folks are realizing what a rip-off DRM (digital rights management)-protected downloaded music is, and they are going back to CDs so they can do what they want with the music they purchase.”
Full article here.
Rob Enderle is a moron. It’s not “Apple fans” that are chastising Forrester, it’s everyone from Main Street to Wall Street with at least half a brain. Of course, that excludes you, Rob. That cheesily-mustachioed empty vessel atop your shoulders is totally useless. Still, try to keep up, Rob: iTunes Store music sales are surging, not “collapsing.” comScore shows surging Apple iTunes sales, with revenue growing 84% during first 3 quarters of 2006. Even Forrester ate their crow and has since proclaimed, “iTunes sales are NOT plummeting!”
Burn your iTunes Store-purchased songs to a CD and take them anywhere, Rob. How many times do we have to tell you before it sinks in, stupid? Oh, right, empty vessel. Sorry. And, if you don’t like DRM, blame the music labels, not Apple.
In short: Rob Enderle thinks iTunes Store sales are collapsing when they are actually surging and then makes up a typically meaningless and unfounded explanation for why something is happening when it isn’t. Great work as usual, you moron.
Related articles:
comScore: Apple iTunes sales are surging; revenue grew 84% during first 3 quarters of 2006 – December 14, 2006
Apple Computer shares rise on target price increase, positive iTunes sales forecast – December 13, 2006
Forrester’s Bernoff: ‘iTunes sales are NOT plummeting! Press credibility, on the other hand…’ – December 13, 2006
Jim Cramer on Apple iTunes Store and ‘that stupid Forrester survey’ – December 13, 2006
Piper Jaffray: Apple iTunes Store sales show strong year-over-year growth – December 13, 2006
Morgan Stanley ups Apple Computer price target to $110 – December 13, 2006
Apple on Forrester report: ‘the conclusion that iTunes sales are slowing is simply incorrect’ – December 12, 2006
Blackfriars’ does the math: Apple iTunes sales are not ‘collapsing’ – December 12, 2006
iTunes interest climbs as one analyst claims falling sales – December 12, 2006
Akamai Net Usage Index for Digital Music measures real-time global consumption of online music – December 11, 2006
WSJ mistake: ‘digital-music sales have stalled for the first time since Apple launched iTunes Store’ – December 06, 2006
Digital downloads drive world music sales in first half of 2006 – October 13, 2006
Study reports the obvious: most music on iPods not from iTunes Store – September 17, 2006
Apple iTunes Gift Cards help boost growth of digital music in U.S. – April 21, 2006
Enderle: Microsoft’s Zune could be very successful – November 07, 2006
Enderle FUD Alert: Apple MacBook firmware steps down processor to stop random shutdowns – October 27, 2006
Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
Enderle spouts some incredible nonsense about Apple iPod+iTunes – July 07, 2006
Enderle: If Apple can’t double market share it will abandon Macs – May 02, 2006
Big surprise: Enderle was wrong about Apple’s holiday quarter Mac sales – January 19, 2006
Tech pundit Enderle: ‘Microsoft wrote the first Mac OS’ – September 28, 2005
Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
Enderle: ‘Surveys indicate demand for Apple’s products is dropping like a rock’ due to Intel switch – August 01, 2005
Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
WhitIV: Stop turning completely unrelated subjects into government political issues. This isn’t Bush-whining hour. We’re discussing morons in journalism over here.
Someone needs to ask Enderle how he likes his Zune. See if he replies that he hasn’t bought one yet.
I saw a Zune for the first time this weekend at “Best Buy” Ugh!
Located rght next to the iPods on the same white display slab emphasized the Zune’s uglyness. A black and a Turd Brown were shown.
Even after seeing photos, I was still surprised how cheaply made and clunky they looked in person.
Rob,
Just something to consider. I am a software consultant with one of the largest consulting firms in the world. Yes, by the forces of the business community we must develop apps in the Windows environment. But remember, things have a tendency of changing over time, so I expect somewhat of a shift toward other platforms. And people in IT departments are telling me they are sick of Microsoft, sick of Windows, sick of malware, etc. And they are telling me that if things were different, they would move off of that godforsaken environment to Mac. That’s not just one IT department telling me this – it’s more than half of my clients.
Now back to you as a journalist. You are without a doubt the most irresponsible journalist in our sector on the face of the planet. Probably in the fscking universe. Every article you write is loaded with FUD about Apple and kudos to Redmond. I wish we all knew how much that extra paycheck signed by Steve Ballmer really is. As an IT professional that knows something about the direction of the industry, I know a hell of a lot more than you do, and so do the readers of this forum. You either have no clue or are being paid off.
You are a certifiable fscking idiot. You didn’t follow up on the subsequent stories about Forrester’s blunder of a report and decided to milk the original story for what it was worth (which was nada). Whomever is paying you are morons as well. You don’t deserve to be a journalist. You deserve to be flushed with a load of shit-colored zunes and never to be heard from again. You know nothing about an industry that is forever changing and report on things that are not even tabloid quality. Get out of this business just to hold onto whatever dignity and self-respect you (may) have left, and for the sake of all of us. As has been said over and over, you are a fscking moron.
@ the faux Rob Enderle
You went to his site didn’t you!
Tsk tsk
Gotta love Zune Tang…it’s only a matter of time before the sun goes nova…then Apple will be really toast.
To be fair to Rob Enderlie, he was in Brazil all of last week.
He was just a little more out of touch than usual when he screwed up his analysis this time.
It’s just bait, his readership is slipping, if he can get us to take the bait and go to his site , he gets to claim a large viewership. IGNORE him! Don’t go to his site, he’s like the drug dealer selling crack to children to feed his own habit. Life’s too short to spend on this type of stuff.
Oh right, Enderle’s reporting is on par with Fox News’ — what, are you completely unable to determine reality from your mindless leftist fantasies? Enderle has been consistantly wrong in everything he says and does, with very few notable exceptions. Fox, on the other hand, is rarely wrong. They report the real world without the BS left-wing filters, spin, omissions, and distortions that the rest do. Yeah. Or let me guess — you think the Palestinians are capable (or even desirous) of creating their own state? Diebold changes elections but voter fraud in St.Louis, Chicago, and Milwaukee doesn’t? All Republican presidents are dumb, but no Democrat ones are? Shut up and get back to your convienient untruths.
Unfortunately here in Ottawa another iPod victim has been knifed to death on an OC Transpo bus driven by a highly paid union driver from Lebanon.
Four youths attacked him and so far have not been caught. The city has unarmed security personnel, because the police have a monopoly on guns and want to ensure the population and the transit police are unarmed. Ergo, bigger police budgets for more police in what used to be a crime free city, i.e. before multiculturalism (BM) and before gun control.
If people followed Enderle’s advice and bought a Zune instead of an iPod, their security would be enhanced, because nobody would kill you for your Zune.
Wow… MDN didn’t pull any punches on this one!
I guess they can’t make that “minus condescension” here, can they? :p
Uhh… “Minus condescension” statement.
MW: Greater, as in, better than you. LOL
” . . . because nobody would kill you for your Zune.”
But they might kill you just for being stupid enough to own a Zune.
That and fear of being squirted by a stranger.
As for burning your playlists to a CD to rid the DRM, remember the PC folks might be at a disadvantage as their drive may not burn the CD due to some irksome driver malady. Better have some workaround ready to get your music off the PC when you retire it and swear off PCs!
And yet AGAIN, MDN is the real moron for continuing to cover this guy, spreading his stories and promoting his career. When will you ever learn????
Quote:”Does someone actually employ this person?
If so, why?”
He is consistent. (Always wrong)
Bah! we can’t expect old Rob to understand what a second derivative is.
When a “Growth rate” decreases (but remains positive) there is still growth so actual values are INCREASING.
As simple as that statement may seem to everybody, it’s still probably beyond Rob’s grasp.
His mental growth rate has been negative for a long time and has been decreasing for much longer. Poor guy.
“Forrester has to be having a fun week hearing from the Apple fans after it announced that iTunes music sales had ‘collapsed,’ dropping 65 percent. Apple makes little or no money on iTunes music, but this music forms a switching cost barrier that prevents other MP3 products from cannibalizing existing Apple customers,” Rob Enderle writes for TechNewsWorld.“
Now we know! Enderle considers spewing worthless dribble for hits “fun”!
What a freakin useless shmuck.
Enderle at his absolute moronic best in this interview:
http://techbroadcasting.com/podcasts/nightowl_061123.mp3
Enderle is currently feuding with the New York Times. It seems that the Times has adopted a new policy in which a tech analyst cannot be quoted about his clients products. Check out the comments on The Register about this in which the writer describes Enderle as a “rent-a-quote” analyst.
Why is Enderle on Apple’s case? According to a well-known columnist an author in a personal communication to me,”Apple refused to pay his fee, so he’s spent his career trying to pan them.”
I wrote to the executive editor of the Times to point out that analysts like Enderle are just as problematic when commenting on products from rival companies to his clients. My recommendation is not to censor him, just disclose the names of his client companies. For example, “Rob Enderle, a paid consultant to Microsoft, Dell etc. says that Apple, Sun etc….”
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