“Piper Jaffray notes that contrary to recent reports suggesting sales on iTunes are declining rapidly, their analysis of Apple company data regarding iTunes sales shows strong growth y/y,” Notable Calls reports.
“In light of recent media reports of slowing iTunes sales, they analyzed music sales data and saw strong y/y growth in 2005 and 2006. Specifically, the firm compared total sales between Jan. and Sept. of ’05 and ’06 and saw 78% growth during that period. From Jan. to Sept. in 2005 Apple sold 10.4m songs/week and in 2006 that number was up 78% to 18.5m songs/week,” Notable Calls reports.
Notable Calls reports, “While Apple does not release the financial details of the iTunes Store, the company has indicated that they run the store ‘above break-even.’ The iTunes Store, therefore, is a supplement to the iPod as Apple’s vehicle to monetize the free iTunes software. The integration of iPod with the iTunes software along with some profitability from the iTunes Store represent the three ingredients of Apple’s digital music ecosystem.”
Full article here.
Related articles:
Apple on Forrester report: ‘the conclusion that iTunes sales are slowing is simply incorrect’ – December 12, 2006
Blackfriars’ does the math: Apple iTunes sales are not ‘collapsing’ – December 12, 2006
iTunes interest climbs as one analyst claims falling sales – December 12, 2006
Akamai Net Usage Index for Digital Music measures real-time global consumption of online music – December 11, 2006
WSJ mistake: ‘digital-music sales have stalled for the first time since Apple launched iTunes Store’ – December 06, 2006
Digital downloads drive world music sales in first half of 2006 – October 13, 2006
Study reports the obvious: most music on iPods not from iTunes Store – September 17, 2006
Apple iTunes Gift Cards help boost growth of digital music in U.S. – April 21, 2006
Was Microsoft sponsoring Forrester Research?
MW: I “carried” my Zune and nobody wanted to steal it from me… 🙁
“Analyst” dis-information is the new ‘Tylenol Scare’.
Watch you back!
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Do you understand why listening to “analysts” is stupid? One day, one firm says Apple’s going to hell. The next day another firm says no, it’s not, and a second one sets a target price of $110. People, these analysts are like Zune Tang,Sputnik, Ballmer, and all the rest. They are all for the most part, full of S**T.
It wasn’t Microsoft. A person or entity with lots of pull wanted to buy into Apple stock at the lowest possible price. They paid some analyst firm to conjure up an obviously flawed report based on incomplete data. AAPL goes down a little (probably not as much as they hoped). They buy, and Apple goes up above $100 over the next few weeks based on the REAL news about holiday sales and the annual pre-MacWorld hype. Then they sell, causing the usual post-MacWorld dip in AAPL price. The timing was perfect and obvious.
The bums at Forrester Research should change their name to Forest Research—as in “can’t see the forest for the trees.”
hey, I bought some shares yesterday. but I’m not the guy who caused the article to be written or the market price to drop…
How about Foreat Gump Research?
Of course, that’s Forest Gump Research.
or even Forrest Gump Research…
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