MSNBC gets Mac friendly

“It was probably a painful decision for Redmond to admit defeat, but [MSNBC.com videos were] losing eyeballs and ad revenue on a daily basis. If you wanted to watch video on MSNBC.com’s site, you had to be using Internet Explorer on a PC. But as the Macintosh user base grew (thanks to the iPod) and more and more people started using the FireFox web browser, Microsoft saw their audience start to shrink. Microsoft had to finally face the fact that they needed a cross-platform video player that worked with other web browsers,” “methodshop” reported recently for coolest-gadgets.com.

“Charlie Tillinghast, president and publisher of MSNBC.com, had this to say in a company email ‘We have been pushing for a player that works on Mac and Firefox for a long time and are eager to see it launch… Some people assume that Microsoft, and by extension MSNBC, are anti-Mac, but it should be noted that Microsoft makes an outstanding version of Office for the Mac, including the Entourage email system. I purchased a new iMac in anticipation of this release and we have several in use at MSNBC itself,'” methodshop reported.

Full article here.

Related articles:
Apple’s QuickTime-based iTunes shows massive growth, to pass RealPlayer soon – March 16, 2006
MS-less MSNBC: NBC acquires majority control of MSNBC from Microsoft – December 23, 2005

39 Comments

  1. Charlie Tillinghast, president and publisher of MSNBC.com said: “but it should be noted that Microsoft makes an outstanding version of Office for the Mac, including the Entourage email system.”

    That too will change sooner rather than later: iWork will include spreadsheet and more word processor functionality. And the Mac in “big boy clothes” powered by iApps will be the norm. “The times, they are a changing.”

    Rock on Steve!
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  2. One more thing®

    Once iWork is updated with more word processing power and a spreadsheet, expect Mafiasoft to drop support of Mac Orifice Suite.

    Rock on Steve!

    ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

    MDN Magic Word: “boy”. A little late MDN.

  3. Informercial asks: “The bigger question is why have they not used QuickTime from the beginning or why MS stopped writing Media Player for the Mac.

    Well, quicktime has to be downloaded and installed on PC’s.

    As for why Microsoft stopped writing WMP for the mac, I believe it crossed that rareified threshold of “Too sucky for even am MS drone” and Flip4Mac came in and utterly spanked their asses with their Quicktime plugin.

    None of which had ANYTHING to do with the MSNBC video, which was dependent on some crummy third party shite.

  4. As much as I hate M$I am a loyal Notre Dame fan and the content on the site is good regarding Notre Dame football. It was sad I couldn’t view any of the videos. I wrote countless emails flaming them. Now I am happy just to view some of the content. Now if we can get Yahoo to get there thumb out of there ass to support the Mac better that would be great.

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