Jim Cramer: Apple Computer is the ‘buy of the century’

On Wednesday’s CNBC Stop Trading! segment, Jim Cramer “called Apple (AAPL) the ‘buy of the century’ at a recent $90, saying he believes its iPhone device will capture the lucrative ring-tone market. ‘Buy the heck out of Apple,’ he counseled,” TheStreet.com reports.

Full article here.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com’s sites and serves as an adviser to the company’s CEO. He is also the host of CNBC’s “Mad Money” and CBS’ RealMoney Radio With Jim Cramer, and the author of several books, including Jim Cramer’s Real Money: Sane Investing in an Insane World. Cramer also runs Action Alerts PLUS.

A frequent contributor to Time magazine, Cramer also writes about the stock market for New York magazine, was a founder of and former columnist for SmartMoney magazine, and helped found American Lawyer magazine. Cramer worked at Goldman Sachs from 1984 to 1987.

Cramer graduated from Harvard College in 1977, where he was president of The Harvard Crimson. He was a journalist for four years before earning a law degree from Harvard Law School in 1984.

Related articles:
Bear Stearns raises Apple price target to $100 – November 29, 2006
S&P reiterates ‘Buy’ on Apple Computer, raises price target to $110 – November 29, 2006
Apple shares rise to record as Mac, iPod sales surge – November 28, 2006
UBS ups Apple Computer target price to $108 – November 28, 2006
ThinkEquity reiterates ‘buy’ rating, raises Apple price target to $110 – November 27, 2006
Analyst sees strong sales of Apple iPods over three-day kick-off to holiday shopping season – November 26, 2006
Apple Computer shares hit new all-time high for fourth straight day – November 24, 2006
Banc of America raises Apple Computer price target, reiterates ‘buy’ rating – November 24, 2006
Apple shares continue upward surge; hit new all-time highs in morning trading – November 24, 2006
Apple Computer shares crack $90, hit new all-time high for third straight day – November 22, 2006
Apple shares hit another new all-time high – November 21, 2006
Expert: ‘Apple will be a triple-digit stock in a matter of months’ – November 21, 2006
Apple shares hit new all-time high – November 20, 2006

46 Comments

  1. He is an idiot – Capture the ring tone market???? What ever he thinks – I just upload any mp3 to my RAZR for nice FREE ringtones – anyone with half a brain can do free ringtones – I will never pay for one of those crappy quality tones people are selling..

    Yeah Ringtones are Apple’s future – Freaking Moron

  2. Whatever,

    Cramer is a freaking moron with at least 100 million dollars to his name. He is entitled to make some outrageous statements from time to time.

    If I had that much money, I would say I was shagging Bill Gate’s wife. Thank God I’m not rich.

  3. I make my own ringtones in Garageband. ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

    But he’s right, buying AAPL is good. His answer is incomplete right here, but he speaks of Apple often.

  4. Whatever-

    Ya jackhole, he’s talking about clipping songs as your “ringtone” which is purposely made a pain in the ass by carriers, even on the Razor.

    So stick it up your choco-sphincter tube you cocky cheeze swilling potato packer.

  5. well, buy seemed like a good idea when the stock was -50 in August. But now at -90? it seems like the best policy is to do close to the oposite of what the analists are selling at any given time. if thye were saying apple is a dog- now would be the time to buy. . .

  6. The iPhone will be a pretty good phone but I’m guessing not a huge profit source for Apple since they are likely to sell it at full price and not as part of a bundle. If they do sell it as an unlocked phone with just sim card swap it should do pretty well but the ringtones won’t matter that much. That too will be profitable venture but the real change is going to come from the repurposed ipod. The new touch screen technologies, along with 802.11n will change a lot of things…and be the real source for Apple’s profits in 2007 and beyond.

  7. Yeah, the whole ringtone thing… wouldn’t it be cool if you could look at the waveform or some kind of timeline to visually clip segments, and automatically export them as ringtones to your iPhone. There is no reason Apple couldn’t do this in a delightfully simple way.
    And thus, NO MORE RINGTONE MARKET. ^.^
    It’s kind of redundant at that point anyway.

    Captured.
    Or, if you will, pwned.

    -c

    MW: ‘two’ (heads are better than one buggbladder beast of traal)

  8. Booyah!

    BTW, yes he “worked at Goldman Sachs”.

    Umm… as manager of a hedge fund- several hundred million in assets.

    don’t forget, as Faux “news” puts it “there are those who say”….

    that Jim actually practices arbitrage (not a bad thing) by “moving the market.
    I.E., pushing lots of Booyah-heads one way, then he and is hedge fund buddies move the opposite way.

    I tend to believe that is possible, but.

    BOOYAH.

    Welcome to the social (I still don’t get that).

    Has anyone heard of Cramer commenting on the iturd?

  9. Occam’s Razor –

    All you have to do is edit your mp3 in Quicktime to what ever size you want and I sample it down quite small.. Connect to your phone over bluetooth – browse the device and drop the mp3 in the sounds folder – then you will be able to use it as a ring tone. You can also download you pictures this way. I know that Verizon cripples this bluetooth connectivity but Cingular does not, It is nice to be able to sync with iSync as well..

  10. Simple mathematical analysis dictates that AAPL has now entered the land of “The Law Of Diminishing Returns”.

    Buy low, sell high ≠ Buy high, sell higher.
    If you bought early on, you are golden. Now, unless you have absolutely unlimited funds to throw at AAPL, your returns will be minimal. PERIOD.

  11. 6502, your logic is poor. Of course buying low is better, but it’s growth that matters. Apple is poised to get MUCH bigger. Even they think so with the purchase of their new campus.

    Your logic works if there is a limit to how much the stock can be worth, but there isn’t. Apple is perceived by NO ONE as having even come close to ending their growth spirt.

    Will it fluctuate up and down? Yup. But you’re perspective– with all due respect– is silly.

  12. iTunes is the easiest way to make a MP3 ringtone. you don’t have to use quicktime…

    all you have to do is…

    1. Change the importing specs to something low (MP3 32k, etc)

    2. Right click on the song in itunes and choose a start and stop time (it’s on one of the tabs)

    3. Right click the song and select ‘Convert to MP3’ (or whatever your import setting is)

    you now have a file to use as a ringtone. just send it to your device

  13. A question, 6502 . . .

    When Google entered the market from nowhere at $85 in the second half of 2004 and moved to $400 early in 2006, did you say the same thing as above? If one were foolish enough to buy at $400 then, is that person a dolt holding the stock right now at $484, a 20+% increase in 11 months?

    With these astonishing returns, has Google entered your supposed “land of diminishing returns” as well?

    You know, 6502, you sound suspiciously like “Sell, Sell, Sell” and “StockBoy” in the above post, two dolts who rarely reveal themselves on this site anymore. Their moronic financial advice in past years has placed them squarely in the role of THE FOOL, and I don’t mean the good, motley kind.

    Are you one and the same, sir or madam?

  14. R –

    I understand your enthusiasm for Apple the company, but never get it confused with AAPL the stock. I want nothing more than Apple to have astounding success, but I have to draw my line in the sand when it comes to AAPL the stock at some point. The Law Of Diminshing Returns is an economic principal that I truly believe applies to AAPL right now. If you’ve got enough cash, then by all means BUY. The average investor just does not have the funds to make serious gains if buying now.

    “Do what thou wilt shall be the whole of the Law” – ALEISTER CROWLEY

  15. 6502-

    so based on your theory. if i bought MSFT in 1990 then sold it in 1995. if i were to have bought it in 1995 my returns would have been minimal, period….???

    buy low sell high? how do you really know if it’s ‘high’???

    3 yrs from now 90 could be very low if after splits, etc the stock climbed to $200 or above. how can you say that’s a minimal return or bought high?

    magic word- “month” as in AAPL will be over $100 in a month

  16. Randian (I presume the Ayn kind) – “If one were foolish enough to buy at $400 then, is that person a dolt holding the stock right now at $484, a 20+% increase in 11 months?”

    As I said in my original post, if cash is no object, then you can still make gains. If you bought 1000 shares of GOOG @ $400.00 you need $400,000 (not exactly small change), then yes you would currently be +$84,000. Your initial cash outlay is the prohibitive in this matter and directly relates to why I brought up the Law Of Diminishing Returns. So to directly answer your question – I would NOT have told the average investor to buy at $400.00.

  17. I’m sorry, 6502, but you answered none of my questions. Would you, or would you not, have bought Google last year at this time, given your stance with AAPL?

    (And pardon me if I don’t fully understand your allusion to the self-proclaimed drug and sex “fiend,” the right honorable Mr. Crowley. Is his bizarre channeling of Aiwass to be equated with Mr. Cramer’s long and astonishingly successful market experience?)

  18. I am a small investor and use that principle in making decisions. It has paid off well, not just with Apple. Maybe you have a lot of evidence that you’ve used to arrive at your decisions (share, please), but otherwise, the stock reflects sentiment with regard to Apple’s perceived growth. It DOES have far to move, because there is no ceiling. The question is whether this growth is real. I believe it is– Apple has not been granted any slack. Following them since the dark years shows that.

    I believe– as do others– that they are seeking out new markets. Not only are their current product lines gaining favor– and sales– but they are poised to leverage all of this good favor for future sales of yet unreleased products. I work at a university that had a hand ful of macs and ipods just a few years ago. Now, both are everywhere. I’ll take my chances on what I see. This company is not done getting bigger yet.

    I appreciate your view. Such a stance will always protect you from losses. But this is a game of understanding what could be, both good and bad. I know I have a handle on what’s coming. Perhaps we should meet here in six months and test our theories?

  19. 6502, we seem to be slightly out of sync here with our posts.

    Very few investors purchase thousand lots of any stock today; hundreds are the norm. So, was 100 X $400 = $40,000 too much to invest in Google?

    When AAPL splits (and it most certainly will next year), would you buy 100 shares X $50 = $5,000?

  20. Randian asks: “Would you, or would you not, have bought Google last year at this time, given your stance with AAPL?”

    To the average investor – a resounding NO, due to the prohibitive cash outlay and risk factors involved in that much outlay. No, I absolutely would not (and did not) have bought @ approx $335.00 last year at this time. Again – the initial cash outlay would be the defining factor. How did I not answer this in my last post?

    In regards to the Crowley quote: I put that in there because, in the end, people are going to do what they want no matter what is said. I have no affinity for the man.

  21. If cash outlay were a huge issue, then why not buy Lucent at $2.50. Sure how much one can spend initially is a concern, but growth and public sentiment are others.

    I personally hope AAPL won’t split. There are plenty of shares out there.

  22. R says – “I appreciate your view. Such a stance will always protect you from losses. But this is a game of understanding what could be, both good and bad. I know I have a handle on what’s coming. Perhaps we should meet here in six months and test our theories?”

    Yes, everyone has their own comfort level when it comes to rick factor. Sure, check back in 6 months and we’ll see where we stand. I will never try to justify if my particular strategy caused me major future gains.

    Randian says – “When AAPL splits (and it most certainly will next year), would you buy 100 shares X $50 = $5,000?”

    IF AAPL splits, I will assess at that time and that time only. If I were absolutely pressed for an answer today, I would say NO. Why? Because I cannot assess a FUTURE possibility. It defies logic.

  23. R says – “If cash outlay were a huge issue, then why not buy Lucent at $2.50.”

    R, if initial cash outlay is not an issue for you, I suggest you buy 10,000 shares of AAPL ASAP. Your reasoning above could be applied to ANY low value stock so I’m not following. Please clarify.

  24. Dude, the example was to prove a point. Cash outlay is is ONE factor to pay attention to. ONE.

    If I hadn’t been starting grad school when Apple started it’s 500% climb, I’d be thinking about how to retire. So much for education. And conventional thinking.

    For the cash poor, buying .7 shares of something that goes up is a heckuva’ lot better than avoiding it altogether.

  25. R says – “For the cash poor, buying .7 shares of something that goes up is a heckuva’ lot better than avoiding it altogether.”

    That is faulty logic when it comes to the stock market. Should I buy 1 share @ 1.00 that may climb 100%, or, should I avoid that stock and buy ten shares of a DIFFERENT STOCK @ 10.00 for a more realistic 10% gain? If I do the latter, and both stocks climb as predicted, I just made 500% more than you.

    Everyone has their comfort level of risk Vs. gain. If you are comfortable buying AAPL now, then by all means do so. I personally am not. This does not mean I think their products are inferior to the competition (EXACTLY the opposite actually). This is a straight-out matter of money, and has nothing to do with my loyalty to Apple’s offerings.

    Do what thou wilt.

  26. If we have the choice of knowing exactly what’s going to happen, we should do that. If we don’t, we weigh our options and proceed. Growth is growth.

    6502, you know as much as I do it’s about the perspective that works for you. If you don’t think Apple is a good investment now, then what is? We’re all in this together, dude.

    I don’t invest in Apple because of Apple loyalty. I invest in them because I see the tangible results of non-Apple users experiencing and adopting their products unlike ever before. I don’t invest on allegiance.

    I will do. You, too, as will everyone. We all do. So again, if you have some insight– do share, please.

  27. ‘buy of the century’?

    What century? Everyone knows Apple’s best days are behind them, ending at about the Apple IIgs. Now Microsoft has the superior Zune which is blowing sales expectations away and Apple will wish they were selling ringtones.

    Payback is a bitch, isn’t it Apple? Copy Microsoft long enough and people begin to notice where the true innovation comes from. Nice try Apple. Say hi to MSFT on the way down.

    Your potential. Our passion.

  28. Ringtones seem worthless to me, but the reality is is that they are big money. As a matter of fact I just heard Cramer on the radio today talking about this subject and he mentioned that Verizon sold 200,000 copies of a ringtone of Beyonce’s lastest song JUST LAST WEEK ALONE.

    Cramer sounds like a sharp guy, although I’ve never followed his advice so I don’t know what his record of success is. But his reasoning strikes me as sound.

    PS — MacAddict had a clear tutorial on creating and loading ringtones from your own music collection a couple of issues ago (don’t remember which). Maybe the article is online. I used the process to pull a segment from an Art of Noise song that has a telephone ringing in it with a singer singing “telephone, telephone, telephone”. I like it.

  29. 6502: “That is faulty logic when it comes to the stock market. Should I buy 1 share @ 1.00 that may climb 100%, or, should I avoid that stock and buy ten shares of a DIFFERENT STOCK @ 10.00 for a more realistic 10% gain? If I do the latter, and both stocks climb as predicted, I just made 500% more than you.”

    Depends what you do with the other $99. The example you just posed is the same as saying: invest $1 at 100% growth and $99 at 0% growth or invest $100 at 10% growth. It completely depends on what your goals are. Just because a stock is high does not mean anything. It has to do with the percentage change. AAPL could go from 90 to 120 or I could put my money in a different stock that goes from 3 to 4 and I will make exactly the same amount of money. If I bought GOOG today at 484 and it goes up to 645, again, I will make exactly the same amount of money, regardless of the number of shares I buy. It has to do with the amount of money you invest.

    I read your link about the Law of Diminishing Returns and it has absolutely nothing to do with the stock market. It has to do with the fact that natural systems do not always scale linearly. If I am painting a room, I can do a pretty good job in 5 hours. If I add another 2 hours, it will look a little better and each additional hour will make it look slighty better yet, but after 7 or 8 hours, the difference in each additional hour isn’t really that noticeable and any extra time will not accomplish anything worthwhile. I am still putting in the same effort, but the return is not as good. This is because there is a maximum on how good it will look. There is no maximum for stocks. If there was, why would anyone invest in the biggest stocks out there? According to your theory, they aren’t going to make money anyway, yet they have huge sums of money invested in them. I may be wrong, but the link you mentioned didn’t refer to the stock market. I would be interested to see a better formulation of the Law of Diminishing Returns as it relates to the stock market.

  30. Interesting, Jim was at GS exactly when I was. I’ll have to check the old directory to see where the blowhard worked. Musta been a bond trader.

    As far as someone stating that Jim ran a “hedge fund”, I would point out that the concept of “hedge fund” as we know it today, did not exist in the mid-80s.

    Lots of people went on to bigger and better things were at GS back then. Corzine who ran the gov’t trading desk went on to become Gov’ner of N Jersey, and Bob Rubin, who ran IB became Treas Sec.

  31. I had a stock broker from a major company, who told me I was nuts to buy Apple. I called him right after I watched the Keynote where Steve introduced the colored iMacs (my gut words to myself were: “We’re BACK!” Then I got home an called to buy stock (these days I do it myself on line).

    When he made fun of me, I said “Well see, just buy it.” Hope he’s thinking about me, where ever he is. He’s not my broker anymore I’ve decided they don’t know any more than I do. If they did, they’d all be on a yacht drinking martini’s and wouldn’t be sittin’ at a desk being a cubical broker for some company.

    I’m going to buy more tomorrow. Made that decision this morning. Was waiting today to see if it dipped to 89 so I could get a better deal, but it didn’t.

  32. “anyone with half a brain can do free ringtones”

    I know that. You know that. But the vast majority of people DONT know that nor do they have the basic computer skills outside of surfing the net and playing games to be able to do it. Not to mention, most people don’t have the patience to spend 3 minutes on it.

    BUY BUY BUY!

  33. I think a point is being missed here–the above article is most likely aimed at people who are already serious players in the stock market game and can therefore pretty painlessly ‘buy the heck’ out of it. This isn’t aimed at the average joe who has to more readily take diminishing returns into consideration.

  34. MacRaven,

    Having worked on Wall Street myself, I would say that traders are herd animals. They rarely know anything about the companies they’re recommending, beyond what a handful of “analysts” (who also live in New York, and rarely set foot in an Apple store) have said.

    Then, you have the chart fetishists, who pore over a stock’s history like they were reading an astrology plot or an Oija board, and pretend that they’re better informed than those of us who have first-hand experience living and working in the SIlicon Valley.

    I only buy shares in companies for which I’ve been an employee, a customer, a vendor, or where I know the senior management personally. Buying and selling stocks based on broker’s recommendations is no better than shooting craps in Vegas.

    -jcr

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