Jim Cramer: Apple Computer is the ‘buy of the century’

On Wednesday’s CNBC Stop Trading! segment, Jim Cramer “called Apple (AAPL) the ‘buy of the century’ at a recent $90, saying he believes its iPhone device will capture the lucrative ring-tone market. ‘Buy the heck out of Apple,’ he counseled,” TheStreet.com reports.

Full article here.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com’s sites and serves as an adviser to the company’s CEO. He is also the host of CNBC’s “Mad Money” and CBS’ RealMoney Radio With Jim Cramer, and the author of several books, including Jim Cramer’s Real Money: Sane Investing in an Insane World. Cramer also runs Action Alerts PLUS.

A frequent contributor to Time magazine, Cramer also writes about the stock market for New York magazine, was a founder of and former columnist for SmartMoney magazine, and helped found American Lawyer magazine. Cramer worked at Goldman Sachs from 1984 to 1987.

Cramer graduated from Harvard College in 1977, where he was president of The Harvard Crimson. He was a journalist for four years before earning a law degree from Harvard Law School in 1984.

Related articles:
Bear Stearns raises Apple price target to $100 – November 29, 2006
S&P reiterates ‘Buy’ on Apple Computer, raises price target to $110 – November 29, 2006
Apple shares rise to record as Mac, iPod sales surge – November 28, 2006
UBS ups Apple Computer target price to $108 – November 28, 2006
ThinkEquity reiterates ‘buy’ rating, raises Apple price target to $110 – November 27, 2006
Analyst sees strong sales of Apple iPods over three-day kick-off to holiday shopping season – November 26, 2006
Apple Computer shares hit new all-time high for fourth straight day – November 24, 2006
Banc of America raises Apple Computer price target, reiterates ‘buy’ rating – November 24, 2006
Apple shares continue upward surge; hit new all-time highs in morning trading – November 24, 2006
Apple Computer shares crack $90, hit new all-time high for third straight day – November 22, 2006
Apple shares hit another new all-time high – November 21, 2006
Expert: ‘Apple will be a triple-digit stock in a matter of months’ – November 21, 2006
Apple shares hit new all-time high – November 20, 2006


  1. He is an idiot – Capture the ring tone market???? What ever he thinks – I just upload any mp3 to my RAZR for nice FREE ringtones – anyone with half a brain can do free ringtones – I will never pay for one of those crappy quality tones people are selling..

    Yeah Ringtones are Apple’s future – Freaking Moron

  2. Whatever,

    Cramer is a freaking moron with at least 100 million dollars to his name. He is entitled to make some outrageous statements from time to time.

    If I had that much money, I would say I was shagging Bill Gate’s wife. Thank God I’m not rich.

  3. I make my own ringtones in Garageband. ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

    But he’s right, buying AAPL is good. His answer is incomplete right here, but he speaks of Apple often.

  4. Whatever-

    Ya jackhole, he’s talking about clipping songs as your “ringtone” which is purposely made a pain in the ass by carriers, even on the Razor.

    So stick it up your choco-sphincter tube you cocky cheeze swilling potato packer.

  5. well, buy seemed like a good idea when the stock was -50 in August. But now at -90? it seems like the best policy is to do close to the oposite of what the analists are selling at any given time. if thye were saying apple is a dog- now would be the time to buy. . .

  6. The iPhone will be a pretty good phone but I’m guessing not a huge profit source for Apple since they are likely to sell it at full price and not as part of a bundle. If they do sell it as an unlocked phone with just sim card swap it should do pretty well but the ringtones won’t matter that much. That too will be profitable venture but the real change is going to come from the repurposed ipod. The new touch screen technologies, along with 802.11n will change a lot of things…and be the real source for Apple’s profits in 2007 and beyond.

  7. Yeah, the whole ringtone thing… wouldn’t it be cool if you could look at the waveform or some kind of timeline to visually clip segments, and automatically export them as ringtones to your iPhone. There is no reason Apple couldn’t do this in a delightfully simple way.
    And thus, NO MORE RINGTONE MARKET. ^.^
    It’s kind of redundant at that point anyway.

    Or, if you will, pwned.


    MW: ‘two’ (heads are better than one buggbladder beast of traal)

  8. Booyah!

    BTW, yes he “worked at Goldman Sachs”.

    Umm… as manager of a hedge fund- several hundred million in assets.

    don’t forget, as Faux “news” puts it “there are those who say”….

    that Jim actually practices arbitrage (not a bad thing) by “moving the market.
    I.E., pushing lots of Booyah-heads one way, then he and is hedge fund buddies move the opposite way.

    I tend to believe that is possible, but.


    Welcome to the social (I still don’t get that).

    Has anyone heard of Cramer commenting on the iturd?

  9. Occam’s Razor –

    All you have to do is edit your mp3 in Quicktime to what ever size you want and I sample it down quite small.. Connect to your phone over bluetooth – browse the device and drop the mp3 in the sounds folder – then you will be able to use it as a ring tone. You can also download you pictures this way. I know that Verizon cripples this bluetooth connectivity but Cingular does not, It is nice to be able to sync with iSync as well..

  10. Simple mathematical analysis dictates that AAPL has now entered the land of “The Law Of Diminishing Returns”.

    Buy low, sell high ≠ Buy high, sell higher.
    If you bought early on, you are golden. Now, unless you have absolutely unlimited funds to throw at AAPL, your returns will be minimal. PERIOD.

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