Apple has posted three new “Get a Mac” ads:
Gift Exchange:
Sales Pitch:
Meant for Work:
See the ads in better quality via QuickTime here: http://www.apple.com/getamac/
[Thanks to MacDailyNews Reader “Adam” for the heads up.]
Related articles:
Justin Long says he has not stopped doing Apple ‘Get a Mac’ ads – November 13, 2006
‘I’m a Mac’ actor Justin Long to appear in holiday batch of Apple ‘Get a Mac’ ads – November 13, 2006
‘Mac Guy’ Justin Long out of future Apple ‘Get a Mac’ commercials; Hodgman to return for new ads – November 08, 2006
Tech writer says Apple’s ‘Get a Mac’ commercials don’t work – October 16, 2006
USA Today Ad Track poll for Apple’s ‘Get a Mac’ campaign shows above-average consumer response – September 18, 2006
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
More new Apple ‘Get a Mac’ ads – one featuring Gisele Bündchen – seen in Apple Retail Store – September 05, 2006
Critiquing Apple’s new ‘Get a Mac’ ads – August 28, 2006
Apple debuts three new ‘Get a Mac’ ads – August 27, 2006
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
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Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
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iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
Awesome, as usual.
I really like that Apple acknowledges its sales spike. Confidence is building for sure.
Kind of so-so if you ask me. The sales pitch one being the best.
am I the only one who found them very dumb? And dont get me wrong i like the old ones.
I just feel this series is not as good as the others
“I have to go listen to some Emo…”
That’s funny.
Macs made to stimulate ten year old brains?
Why would Apple put that on their ad? Doesn’t seem like a good phrase to use. Don’t a lot scientist use Macs?
kesh
you’r the only one
Justin is lacking some enthusiasm in these, and he needs a haircut.
I thought they fired whatshisname?
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@MacLover
Would it make sense if ever ad talked about the same piece of the user world, what about the “just got back for a business meeting” ad? Obviously not talking about 10 year olds was it, but this is the time of year parents will be buying presents, lots of them, for kids, right?
Meant for Work was horrible. I thought it would emphasize parental controls: “Parental control let parents turn off a kids Mac at bedtime” or something of that ilk.
Oh my god this is so funny. I escpecially like the part in meant for work when he’s like “No I have to listen to some emo!” Love it.
Actually Kesh u’r right
i dont like very much the news ads
These are hilarious! This is about what the PC is vs. the Mac.
Yeah, I was underwhelmed by this batch. Particularly Justin Long’s absence of any kind of emotion. It’s as if Macs don’t give a sh*t…about anything really. I dunno, I thought the earlier ones tended to be pretty funny, but this crew just didn’t tickle the funny bone.
As in the other ads, Justin Long is pretty neutral.
Here, it is accentuated because the PC is more animated.
They suck. They really do. Lots.
I’ve been eyeing that myself… [the C++ GUI programming guide]. This is not a mass ad but one targeted to – dare I say it? – the faithful and/or developers? Mac fans get it: Windows GUI sucks; they need to study up on it. But the masses? The dig at Windows weakens the iLife message a tad.
Buy a PC. Buy a PC… Again a very subtle mention of iLife but then the dig at PCs hits PC marketing while touting the current sales of Macs. This one seems targeted at recent converts and die-hard Mac fans; not the masses.
I have to go listen to some ’emo’… A good keyword for targeting kids/teens.
All three ads end with a picture of an iMac, and seem to be trying to get Mac users – or recent Mac converts – to get an iMac [or an additional Mac] for the family this quarter, while reinforcing the usual campaign themes (cool/uncool; powerful/complex; easy to use/taxing). I rate ’em a B, B-, A-.
Subliminal message depends on whether you are a “Yeah, thank heavens I’m a mac user” or “Dang, the mac seems to be on a roll. Where is Vista?”
The first one is guaranteed to make Vista/Zune coders chuckle at their employers.
The PC says “I’m crying myself to Sleep Mode.”
That’s hilarious!
“I have to go listen to some emo…”
I laughed out loud when I heard that one.
I like ’em better and better each time.
You know what would be cool?
Next batch- Al Gore as the Mac, and John McCain as a PC.
(You know, Democrats just GET IT).
LET THE FUN BEGIN!
what did they said? Can one of you please translate them into text for us?
Thanks a million!
Mel
Emo.. haha.. clever
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For the love of all that is creative Apple, SHOW THE PEOPLE ILIFE!!!!
If I wasn’t a Mac user, these commercials would give me a chuckle and I’d turn the channel.
Show me something that makes the PC look boring and bland – let’s see iLife on the TV screen! Ordering a photo album! Making a tune in Garageband! Exporting a playlist to my iPod with iTunes! Making a family DVD with iDVD!
PLEASE!!!!!! Show me the goods!!!
MDN Magic Word: “soviet” as in “In Soviet Russia, Emo music listens to you!”
Go back to your fellow nerds at Kos. This is a Mac site.
‘Nuff said.