CNN ridicules Microsoft’s Zune while gushing over Apple’s new iPod shuffle

The New York Times’ Andrew Ross Sorkin visited CNN’s “Amercian Morning” show earlier today to visit with Miles O’Brien and Soledad O’Brien to discuss to Microsoft’s Zune.

What ensued was a comedy of sorts – unless you’re Microsoft, then it’s a tragedy – with choice moments including:
• After Sorkin describes the Zune and all of its glorious limitations (during which Miles O’Brien remarks, “Lot of fine print there”) including, “And, even worse, if you’ve bought songs on Napster or some of the former Microsoft-compliant devices [services], also doesn’t work here [Zune]. So, you have to start your library all over again…” Soledad asks, “So who do they think is going to buy this?”
• Sorkin trying to gin up an “iPod Backlash” theory
• Soledad, quickly tired and bored with Zune, asks, “May I show you my new iPod shuffle?”
• Sorkin perks up, “Now that’s the thing, that’s the thing… that’s a lot sexier than this, right?”
• Soledad shows her new iPod shuffle – this is during the Zune introduction segment, mind you – and says, “Hello? Hello? Look at this it weighs nothing, it literally is the size of a matchbook and weighs that. So, why would I buy that, heavy…”
• Sorkin, “You know Microsoft, in the end, I’m sure they’ll come out with something… I don’t know if it’ll be that pretty (referring to the shuffle that Soledad is clipping neatly to her lapel)… but something – isn’t that neat, oh my God (referring to Soledad’s iPod shuffle on her lapel)…
• Miles O’Brien asks, “Why don’t they [Microsoft] get some decent design people to make thing look better?”
• Sorkin responds with pained sigh and, “I, I…” as Miles O’Brien says of Zune, “It’s clunky, it’s clunky.” Sorkin concludes with, “No comment.”

See it for yourself:

CNN’s version (Windows Media Player required) is here.

[Thanks to MacDailyNews Reader “A.R.” for the heads up.]
It’s always “you know Microsoft, in the end, I’m sure they’ll come out with something…” Something to be like a Mac, something to be like an iPod, something to be like iTunes – just keep waiting. So, when does this “in the end” come? You know, where Microsoft finally gets it right? Puleeze. Microsoft gives it to their customers “in the end” ad infinitum. From what we just saw and heard on CNN, it looks like the world is finally waking up. There is no reason for Microsoft to have an iPod knockoff other than to satisfy their own egos. They are not advancing anything. Nobody outside of Microsoft wants a Zune. They screwed up their Mac knock-offs with Windows and now they’ve screwed up their iPod+iTunes knockoff with Zune. What’s the point anyway? Why does Microsoft exist exactly, to poorly translate Apple innovations for the Wal-Mart set? To provide their investors with a flat-lined stock price? To make crappy products to ensure jobs for IT guys? Why?

Life’s too short. Wake up. Save yourself unending aggravation and get the real thing. Get a Mac and an iPod+iTunes.

Related articles:
Engadget: Microsoft’s Zune software: ‘It sucks’ – November 13, 2006
Early Microsoft Zune customer greeted with Zune ‘Installation Error’ – November 13, 2006
Zuned: What’s the ‘deal’ with Microsoft Points? – November 12, 2006
Seattle Post-Intelligencer: Apple has no need to worry about Microsoft’s cumbersome, chunkier Zune – November 11, 2006
BusinessWeek: ‘By this time next year, Microsoft’s Zune will be considered a dismal failure’ – November 10, 2006
USA Today’s Baig: Microsoft Zune is no Apple iPod – November 09, 2006
Forbes: Microsoft’s Zune stinks; like ‘Microsoft Bob,’ only more embarrassing – November 09, 2006
NY Times’ Pogue: Zune should come in green to match Microsoft’s iPod envy – November 09, 2006
Mossberg: MS Zune has ‘too many compromises, missing features’ vs. ‘thin, sleek, elegant’ Apple iPod – November 09, 2006
Microsoft to pay Universal for every Zune sold – November 09, 2006
Analysts: Microsoft Zune may end up being a flop – November 08, 2006
Are 58% of iPod owners really thinking of a Zune switch? – November 08, 2006
Survey: 58% of iPod owners planning another MP3 player purchase will consider Microsoft’s Zune – November 01, 2006
Zune is from Microsoft, but Microsoft doesn’t want anybody to know about it – November 07, 2006
Microsoft Zune to be US-only, no firm plans to launch anywhere else globally – November 03, 2006
Five Microsoft Zune TV commercials – November 02, 2006
JupiterResearch: Apple’s iPod will dominate for foreseeable future; Microsoft’s Zune insignificant – October 25, 2006
Ellen DeGeneres Show gives away Microsoft Zunes, studio audience goes berserk – October 23, 2006
More Microsoft Zune myths explored – October 20, 2006
Five more Microsoft Zune myths – October 18, 2006
Microsoft Zune intensifies chaos in Apple iPod+iTunes also-ran market – October 16, 2006
Newsweek Q&A: Apple CEO Steve Jobs discusses iPod’s impact, Microsoft’s Zune, and more – October 15, 2006
Microsoft’s Ballmer: Zune device not money loser, wishes Apple’s 30GB iPod was $299 instead of $249 – October 11, 2006
Microsoft’s consumer electronics track record: long string of failures – October 11, 2006 founder: ‘Zune will be an expensive failure for Microsoft because consumers aren’t stupid’ – October 06, 2006
Microsoft fails to secure key Zune domains – October 04, 2006
Microsoft rigs Zune with tricky pricing and proprietary money schemes – October 03, 2006
Why Microsoft’s Zune won’t kill Apple’s iPod – October 03, 2006
10 Apple iPod vs. Microsoft Zune myths – October 02, 2006
Analyst: Zune could lead to ‘civil war’ between Microsoft and Windows Media partners – September 29, 2006
Thurrott on Microsoft’s Zune: ‘The makings of a disaster, what the heck are these people thinking?’ – September 29, 2006
Analyst: Microsoft Zune’s as good as dead on arrival – September 28, 2006
Microsoft sets 30GB Zune price at $249.99 – September 28, 2006
How Microsoft’s Zune can kill Apple’s iPod – September 21, 2006
Microsoft’s Zune insanity – September 21, 2006
The Microsoft Zune 1.0 dud – September 20, 2006
Microsoft’s underwhelming Zune a ‘viral DRM’ device – September 18, 2006
SanDisk teams with RealNetworks against new common foe: Microsoft Zune – September 18, 2006
Creative does Apple’s dirty work by immediately attacking Microsoft’s Zune – September 17, 2006
Motley Fool’s Jayson: Microsoft’s ‘just plain ugly’ Zune a meager offering, not an iPod killer – September 15, 2006
What’s in a name? ‘Zune’ a French-Canadian euphemism for penis or vagina – September 15, 2006
Crave at CNET: ‘Microsoft Zune, all the excitement that brown can bring’ – September 15, 2006
Microsoft’s Zune underwhelms – September 15, 2006
Enderle: Microsoft Zune ‘a design mistake’ – September 15, 2006
Microsoft hypocrisy exposed with Zune: What ever happened to ‘choice?’ – September 14, 2006
Analyst: Microsoft Zune with fake scroll wheel ‘hardly an Apple iPod killer’ – September 14, 2006
Analyst: Microsoft Zune won’t spoil Apple’s biggest iPod Christmas ever – September 14, 2006
Microsoft unveils Zune 30GB player, Zune Marketplace; declines to disclose prices – September 14, 2006
Analyst: Microsoft’s Zune an ‘underwhelming’ repackaged Toshiba Gigabeat; no threat to Apple iPod – August 30, 2006
Microsoft confirms brick-like Zune to be made by Toshiba – August 25, 2006
Microsoft Zune is chunky brick made by Toshiba – August 25, 2006
Microsoft to sell single Zune model this fall, rumors of Wi-Fi capability were greatly exaggerated – August 10, 2006
Microsoft to spend hundreds of millions, several years on Zune trying to catch Apple iPod+iTunes – July 27, 2006
Zune: Apple cannot lose. Microsoft cannot win. – July 26, 2006


  1. ok, apple beats microsoft and people gush. this doesn’t change the fact that no one actually watches video regularly on his/her own ipod. beyond music, there’s not much else to advance for in terms of mp3 players.

  2. Just finished watching the thing and it’s absolutely hilarious. Typically presenters on this sort of thing just kind of nod and go along with whatever the guest is saying since obviously they’ve not used the thing, they don’t know all about it. In this instance they’ve both come to the conclusion that they don’t like &/or want anything the zune has to offer. Brilliant. The only thing they expressed interest in – wifi – didn’t work remotely how they thought it would and they both seemed to think that how it did work was pretty stupid and restrictive. The zune isn’t some sort of bizarre tax write off or something is it?

  3. I still don’t know what to get for Christmas. I already own a 5g 30g iPod.
    Should I get a new core 2 duo Macbook,
    a refurbished 15″ Macbook Pro,
    or a 42″ Panasonic Plasma TV.
    Decisions, decisions!

  4. CNN has lost so much credibility in the journalism business that they’re resorting to undisclosed promotions? Come on.

    You’ve all seen “tech sopts” before.. they are paid for by the manufacturers. The “news” anchors do NOT, under any circumstances, ask questions they haven’t been told to, and they don’t proclaim the glory of competing products.

    It’s very clear this was orchestrated by Apple. “It does Email, right?” “No.” “It works with a server, right?” “No.” “Can I show you my shuffle?”

    This is weasely stuff. CNN has obviously sunk this low, but Apple should be above it.

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