Apple exec: ‘tremendous’ interest in new 2G iPod shuffle

“Apple Computer Inc. has so far seen ‘tremendous’ interest in its new iPod shuffle digital music player and is ‘really excited’ about the holiday sales period, the company’s head of worldwide product marketing said on Wednesday,” Reuters reports.

“‘Response to it has been tremendous,’ Phil Schiller said in a telephone interview,” Reuters reports.

Full article, in which Reuters also refers to the MacBook as an “iBook” here.

Related articles:
Thurrott reviews Apple’s 2G iPod Shuffle: ‘a wonder of size, weight, and usability – I love it’ – November 05, 2006
Apple 2G iPod Shuffle disassembly guide – November 03, 2006
Reg Hardware reviews 2G Apple iPod shuffle: ‘great grab-and-go gadget for music on the move’ – November 03, 2006
Steve Jobs gives Apple employees new 2G iPod shuffles – November 03, 2006
First 2G iPod shuffle unpacking photos – November 01, 2006
Apple’s new 2G iPod shuffle available worldwide this Friday – October 31, 2006
Apple now shipping 2G iPod shuffle orders – October 30, 2006
AP: Apple’s new iPod, iPod nano, iPod shuffle ‘clearly worth the wait’ – October 19, 2006
Apple unveils new iPod shuffle: world’s smallest digital music player – September 12, 2006

22 Comments

  1. The iPod shuffle may not be the PSIII talk of the town this season, but it will quietly become a major gift this Christmas.

    With 2 GB of storage at $79, it becomes a default gift for a huge audience.

    Count on the $79 shuffle and $149 nano combining for sales nearing 8 million for the quarter.

    This will put Apple’s total iPod sales well above the 14 million achieved last year (assume around 17m).

    Apple has rightly repositioned the market to think low-end this quarter, while Microsoft is trying to extract $249 for a large brown product…

    Once a consumer even considers looking at an iPod, Apple’s job is largely done. A consumer will start with a shuffle or nano in mind and settle in on a model. Those with a larger budget will look at the $249 nano, only to discover they can get a 30GB iPod video for the same price – sold either way.

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