“Intel Corp. looks to find itself in the midst of an industry battle over how the power and complexity of computers should be combined with the convenience and simplicity of consumer electronics — and the company couldn’t be happier,” Sumner Lemon reports for IDG News Service.
“Speaking with reporters on the opening day of the Ceatec exhibition in Chiba, Japan, Eric Kim, the senior vice president and general manager of Intel’s Digital Home Group, today praised Apple Computer Inc. for successfully integrating computers and consumer electronics with its iPod digital music player and iTunes online store, which use proprietary standards,” Lemon reports.
Lemon reports, “However, at the same time he also called on Japanese consumer-electronics makers to adopt open standards centered around Intel’s own Viiv platform for PCs running Microsoft Corp.’s Windows operating system. ‘Clearly, Apple’s orientation is to deliver the best possible user experience from end-to-end by being closed. That’s what they do and they are very, very good at it,’ Kim said, praising Apple’s ability to produce products that are easy to use, despite the complex technology that lies underneath. ‘We have a little motto inside Intel, ‘Let Apple, be Apple.’ We are happy to serve them,’ he said.”
Full article here.
Do you want to be trapped inside dull little boxes, dutifully performing dull little tasks for the rest of your life, or do you want to change the world?
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