Apple and Google cozy up to make Microsoft jealous

Apple Store“Apple Computer has warmed up a seat on its board of directors for Google CEO Eric Schmidt,” Rick Aristotle Munarriz reports for The Motley Fool.

“A centered market-watcher wouldn’t read too much into the move. Me? I’m rarely centered. My initial reaction is that this is just one more way for Google to draw a thicker battle line against Microsoft,” Munarriz writes.

“Microsoft and Apple have been fierce competitors for ages. Microsoft’s move to introduce the Zune portable music player — a clear stab at the lucrative iPod market — is just the latest lunge,” Munarriz writes.

Munarriz writes, “Schmidt may not make Apple better in the boardroom, but his presence is likely to make Google’s relationship with Apple better. Even though some of Google’s smaller-scale endeavors, like pushing for budget-priced open-source PCs and digital music, may clash with Apple, the Mac maker is on the backburner of a very crowded Google stove, and it needs all the friends it can get.”

Munarriz writes, “So, sure, you may not want to read too much into Schmidt landing on Apple’s board. A quality company’s proven leader now has a seat in the boardroom at another proven quality company. It works even without the backstory. Go with that if you must. I’ll stick to my theory that it’s all about making Mr. Softy jealous. It’s just more fun that way.”

Full article here.

Related articles:
Google CEO to help shape Apple’s future – August 30, 2006
Google CEO Dr. Eric Schmidt joins Apple’s Board of Directors – August 29, 2006
Microsoft Zune is chunky brick made by Toshiba – August 25, 2006


  1. Right…pay no mind to the Board of Directors…they only set the direction of the company…unless you are MSFT who apparently just lets Monkey Boy dance the company which ever way he pleases.


    Apple’s BOD include:

    Fred D. Anderson
    Partner, Elevation Partners
    Former CFO, Apple Computer, Inc.

    Bill Campbell
    Chairman and former CEO
    Intuit Corp.

    Millard Drexler
    Chairman and CEO
    J. Crew

    Albert Gore Jr.
    Former Vice President of the United States

    Steve Jobs
    CEO, Apple

    Arthur D. Levinson, Ph. D.
    Chairman and CEO

    Dr. Eric Schmidt

    Jerry York
    Chairman, President and CEO
    Harwinton Capital

  3. I think the story is about the opportunity for communication between the two most interesting players in Slicone Vally and the possibilities for creative innovations which may come of it.

    I do think it should be of import to Microsoft. Especially as creativity is not their forte.

  4. Psychological is one aspect of warfare that most overlook.

    Nobody is more insecure, hence more paranoid, than Bill Gates. He refuses to let go of legacy code, in fear of losing Windows’ grip on corporate America, when in reality, Microsoft would be forcing them to move into the 21st Century.

    His fear of a successful competitor has caused him to ignore anti-trust laws, rather than improve his product.

    An apparent, unspoken alliance between Google and Apple has got to be causing Gates and Ballmer to eat Prozac like popcorn. All the while they are doing that, they don’t have their eye on the ball.

  5. Not Bill,

    It’s Silicon Valley

    The valley you’re thinking of was renamed Hollywood awhile back… ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

    But I agree, Microsoft is shaking in their boots even more than usual.

    Let the one-upping begin! I can see it now…
    Yahoo EO joins M$ BOD ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

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