NPD: Apple retains huge lead with 75.6% share of U.S. music player market

“Apple Computer Inc. continued to lead the U.S. digital music player market in the second quarter with a 75.6 percent share, according to the NPD Group. ‘Apple has done a great job of focusing consumers’ attention on digital music in their products through millions of dollars in advertising,’ said Ross Rubin, analyst at the NPD Group, via e-mail,” Dan Nystedt reports for IDG News Service.

“SanDisk Corp. followed Apple in the second quarter ranking with a 9.7 percent market share, according to the NPD Group, while Creative Technology Ltd. took third with 4.3 percent of the U.S. digital music player market,” Nystedt reports.

U.S. standalone digital music player market in the second quarter, 2006:
1. Apple – 75.6%
2. SanDisk – 9.7%
3. Creative – 4.3%
4. Samsung Electronics Co. Ltd. – 2.5%
5. Sony Electronics Inc. – 1.9%
Source: The NPD Group

Full article here.
From the “don’t hold your breath if you enjoy life” file:
SanDisk’s iDont campaign takes on Apple iPod – May 22, 2006
Creative declares ‘war’ on Apple iPod, shoots for 40% market share of MP3 players – December 21, 2004
Samsung: we will take top spot in music players from Apple by 2007 – January 09, 2006
Sony Connect President in wake of iPod nano: ‘we will accelerate our challenge’ to Apple iPod – September 08, 2005
Microsoft confirms ‘iPod Killer’ plans – July 21, 2006

Related articles:
Zune: Apple cannot lose. Microsoft cannot win. – July 26, 2006
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Apple’s iTunes Music Store has blood on its play button: is dead – March 28, 2004


  1. If you guys believe Zune will fail the same way creative & sandisk have failed with their devices, think twice. that’s my only advice.

    microsoft has big backings world wide. and they can make their OS ( dominant power currently ) be Zune friendly.

  2. If you compare this to Apple’s 1st quarter share of 75%, its share actually went UP 0.6%

    That means that DESPITE all of the “negative” publicity Apple has been getting lately, it’s share in music players and computers is still going up.

  3. Watch out Apple there is a lot of vapor ware that is the bomb!

    This imaginary hardware can do incredible imaginary things.

    Just imagine … and it’s doing it. In your imagination.

    … Meanwhile … Apple IS selling iPods – Now – not in your imagination.

    You can use your imagination for more productive things now – thanks to Apple.

  4. I’m still amazed at that number, it’s so
    dominant and that’s so hard to do when there are
    so many companies trying to grab a percentage here and there.

    I wish I could see Zune on that list…maybe it will sqeeeze inbetween Sony and Samsung. MS will sink a lot of money into Zune, I love it. I can’t wait to watch MS drop large sums into it, trust me Ballmer will not give up on it, he will sink every dollar the stock holders will allow him.

  5. Yo Bones!

    You are correct with Ballmer’s mentality – he will continue to bleed profits from Windows and Office in order to gain market share in yet another profit losing segment of the market.

    M$ governance keeps selling the montra “It is part of our overall strategey…”

    “First, we will ensure Vista is years late, and does not deliver much.

    Secondly, we will stubbornly deny Apple’s consumer business model in music and media is better than ours, and will wait until we are so far behind the game we have no choice but to lose money for virtually ever in this market…

    Lastly, we of course have our money losing division in xBOX. It may be profitable some day, but we doubt it…”

    M$ shareholders are idots. In the past six years, the stock has done nothing but virtually tank, while they have let Gates and Ballmer run the business into the ground. Why? Because the shareholders treat Gates and his groupies like Golden Calfs, not to be touched. These people are holding onto the golden years, while their investment goes up in smoke. Morons. Gates is moving out of the way – fine. But Ballmer should have been fired years ago. Redmond’s board of directors is inept – and it’s shareholders even more so…

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