Analyst: Microsoft partners zune to be the biggest losers

“Microsoft Corp.’s plans to sell a portable media player is likely to steal market share in the short term from partners iRiver, Creative and others, not iPod-creator Apple Computer Inc., experts say,” Antone Gonsalves reports for TechWeb.

“The Redmond, Wash., company on Friday said it planned to sell this year hardware and software under the brand name Zune that would compete with Apple’s iPod and iTunes. In entering the market, Microsoft has shown its displeasure with Apple’s continued dominance of the digital player market. Experts say the Cupertino, Calif., computer maker’s iPod accounts for more than two thirds of the players sold worldwide,” Gonsalves reports.

“The biggest losers initially, however, are expected to be iRiver, Creative and other device manufacturers that have failed to deliver a player using Microsoft’s media platform that can compete with the iPod,” Gonsalves reports.

Gonsalves reports, “‘If Microsoft is successful, the expectation is that it will initially hurt existing partners more than Apple,’ Joe Wilcox, analyst for JupiterResearch, said Monday. Michael Gartenberg, another JupiterResearch analyst, agreed, saying Microsoft is unlikely to find many disgruntled iPod users. ‘We certainly haven’t seen a whole lot of complaints from that quarter,’ Gartenberg said. ‘When you have such a dominant position as Apple, it usually means you’ve done something right.'”

Full article here.
Amazing. Who’da thunk Microsoft’s “partners” could actually become even bigger losers?

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36 Comments

  1. “Microsoft has shown its displeasure with Apple’s continued dominance of the digital player market.”

    Boo frickety hoo. Awww, a market isn’t going to roll over and empty their pockets for you eh Microsoft. I weep for you and your half-assed product development strategy.

  2. ” In entering the market, Microsoft has shown its displeasure with Apple’s continued dominance of the digital player market”

    Baller, “How dare any other company dominate a market niche! Microsoft most own ALL markets everywhere. Any upstart company that garners a majority market share will witness OUR displeasure!”

    In all fairness, the “displeasure” line is the characterization of some analyst and not a MS representative quote. Still sounds like something Ballmer would say.

  3. Balmer: “Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers!….”

    Balmer: Well, uh, you know guys. Developers all the way, until we need to do something else…

    Can you say ” M$ Living-room plans up in smoke?”

  4. Wait. Wait! Shhhhhh. Do you hear that?

    Do you?

    That’s the sound of my sphincter relaxing at de thought of de geniuses at Microsoft trying to compete with Apple.

    No really, Microsoft entering this market shouldn’t be permitted. It’s dangerous for them. I mean, it’s kind of like giving a deaf blind kid a free pass to spend a weekend at Neverland Ranch. He wouldn’t stand a chance.

    Yeh-heh-hehessssss . . . I keed because I care.

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