Where might Apple go next in their software strategy?

“Apple’s practice of producing equivalent consumer and professional applications suggests they may pursue professional versions of iWeb or iTunes. Their audio focus suggests a professional podcast, live radio, or live performance package. Their video focus suggests videocasting, video workflow, scriptwriting, or storyboarding. The Mac platform also has relatively limited 3D offerings that Apple may want to address,” Tom Brinck writes for SimplyBlog.

“Apple’s software offerings focus on the Creative market, as a strategy to make the Mac an excellent platform for creation and organization of any media. Apple has only a few software offerings, such as Filemaker, that don’t fit squarely in this model,” Brinck writes. “Apple has introduced new software that filled niches that weren’t served well by 3rd-party solutions, such as iPhoto. In other cases, such as the Final Cut Studio suite, Apple directly competes with existing software offerings. What interests me most… is the question of what new software Apple will introduce.”

Brinck has created a diagram that explores Apple’s software strategy and his full article speculates on what future development Apple might pursue within this strategy.

Brinck concludes, “I’d say that a pro version of iWeb is the most likely application that Apple has in the works. A pro version of iTunes is probably the most marketable idea of all of these. And strategically, I’d strongly suggest that Apple enter the 3D professional software business as a way of continuing their tradition of great creative software while guarding against any erosion in their video software business.”

Full article here.


  1. i heard about pixar (under jobs) were working on there own 3d “maya killer” app, whether it was to be purely in-house or for wider release like renderman i leave you to speculate.

  2. Id freakin love to see a 3D app from apple.

    even just an app that allowed you to create simple shapes, but with a great renderer, for things like icons, logos etc.

    a pro web app from apple would also be great but i wouldnt expect this until iweb is at least a couple of versions old.

  3. The guys suggestion that there should be a pro iTunes app shows his lack of technical understanding. iTunes is media player. How do you make a Pro and Non-Pro media player? LAME. His suggestion is lame and thus his whole article seems irrelevant – you lose trust in the writer when part of their topic includes something that does not make sense.

  4. I want to see apple create plugins for apps like photoshop and painter that opens those programs to core image and core video, making the mac so superior to any other platform that any pro would be insane to use any other platform.

    Then they can optimize and tweak core image and core video to keep them lightyears ahead of anything from MS.

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