10 reasons why Microsoft’s ‘iPod killer’ will fail

Metro lists and explains “10 Reasons Why the Microsoft Portable Music Player Will Fail” for Metroxing:

10. A look at the rumored features of WiFi, community, and trading your AAC tracks for WMA tracks
9. MS has failed in every consumer venture since 1998: “Xbox/360? When you spend $400 to sell every unit, how many more ‘successes’ can you afford?”
8. Information is already leaking like a sieve
7. It will antagonize MS’ many partners – they will fight tooth and nail to hold MS at bay
6. MS’ “marketing prowess” is a myth
5. MS’ real reputation: MS is the kludgy company with the not-quite working things with unattractive-looking products
4. They don’t really understand consumers
3. Clueless arrogance + bureaucratic culture ≠ success
2. MS’ bad design
1. MS has already failed

Full article, with explanations of each point on the list above, here.

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Related articles:
Enderle on what it would take for Microsoft to kill Apple’s iPod – July 10, 2006
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Can Microsoft hit a fast moving target? Apple likely to debut wireless iPod this year – July 07, 2006
Analysts: Microsoft faces uphill fight to supplant Apple’s iPod+iTunes market dominance – July 07, 2006
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Patent application shows iPod capable of live wireless video conferencing – June 13, 2006
Apple patent application filed for wireless iPod+iTunes distribution – May 04, 2006
Generator Research: Apple to Ship $4.2bn in Wireless iPods (WiPods) by 2010 – March 14, 2006
Ready for your wireless Apple iPod? – February 09, 2006
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Wireless Apple iPods coming in 2006? – December 09, 2005

More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
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More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Apple’s iTunes Music Store has blood on its play button: BuyMusic.com is dead – March 28, 2004

38 Comments

  1. Maybe they’ve finally learned something from Apple? Deny the rumors, let the hype flow, misdirect the competition, and then drop the product bomb. Unfortunately, for Microsoft, the product will actual bomb, since this strategy actually requires more innovation than a photocopier can reproduce.

  2. “Hmm… wasn’t the Xbox a pretty major success?”

    If selling your product at a loss is a success, I guess so. I guess they consider that a winning strategy these days; we’ll buy your iTunes tracks at a loss. In the end, it only works IF you create a monoply.

  3. As much as I despise Microsoft, it is a formidable competitor. The Xbox is a tremendous success despite the fact that it was not profitable. Microsoft has so much cash, it can afford to lose money to enter a market and steal market share from the major game box makers. And that is exactly what they did. MS is now #2 in the gaming market and with the continued set backs by Sony, MS may well take over the #1 spot. Most hardcore gamers I talk to think the Xbox system is superior to the Play station systems. I would not know as I play very few games. But Apple should not be too smug thinking that MS has no chance in the music arena.

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