Survey shows big jump in consumer interest in buying Apple Mac; Dell takes steep slide

“Apple Computer could make some big gains in the education market during the back-to-school shopping season this year,” Patrick Seitz reports for Investor’s Business Daily. “A new survey by TechnoMetrica Market Intelligence shows a big jump in consumer interest in buying Apple’s Macintosh computers, especially desktop models.”

“The same survey shows PC giant Dell losing ground among likely PC buyers. Meanwhile, rival Hewlett-Packard is showing continued strength among consumers heading into the fall shopping season. Among likely PC buyers in the next six months, Apple tied with Hewlett-Packard for the No. 2 brand overall. Both were the brand choice of 11% of prospective buyers in the early June poll by TechnoMetrica,” Seitz reports. “Dell was No. 1 with 41%. But that’s down from 48% in May and 55% in April.”

“Apple’s bet on Intel processors for its Macintosh computers appears to be paying dividends, analysts say,” Seitz reports. “Among those saying it’s likely they’ll buy a new desktop PC in the next six months, Apple was the No. 2 preferred brand, with 16%. That’s the highest number for Apple since TechnoMetrica began collecting purchase-intent data more than two years ago. In May, 6% of likely desktop PC buyers said they would choose Apple.”

“Apple’s recent rise in popularity can be attributed in part to a “rub-off effect” from its market-leading iPod music players, says Constantine Kambanis, an analyst at TechnoMetrica. ‘The Apple brand — thanks to the iPod — has gotten far more exposure among average consumers, who are thus more likely to consider other Apple products,’ he said. Survey respondents say positive word of mouth has helped sell Apple’s Macs as well,” Seitz reports.

“Apple has been heavily promoting its Intel-based computers lately, including its iMac desktop computers and MacBook laptops… College students who buy any Mac computer can get a free iPod Nano music player with a mail-in rebate as part of a back-to-school promotion that runs through Sept. 16,” Seitz reports.

“While Apple has seen its popularity rise, Dell has taken a steep slide among consumers in recent months. Among likely buyers of desktop PCs in June, 39% said they preferred to get a Dell. That’s down from 51% in May and 60% in April. Among likely buyers of laptop computers, Dell fared only slightly better. Its computers were the choice of 42% of respondents in June, down from 48% in May and 54% in April. Still, in last month’s poll Dell was the No. 1 choice in laptops, followed by HP with 14% and Apple with 7% of respondents,” Seitz reports. “TechnoMetrica has been tracking the home computer market since April 2002. The research firm surveys more than 900 U.S. adults in random phone interviews each month.”

Full article, with a nice graph showing how Dell, HP and Apple have fared in the survey over the past year, here.

MacDailyNews Take: The proof mounts. We sure hope that flash we just saw was finally the dawn of the personal computer renaissance. Sheesh, better late than never, huh?!

As we wrote back on April 13th: While we’re not a research firm by any stretch, we do have our own checks and are able to take some measure of the pulse of what’s going on in the Mac world. Our checks indicate that Mac sales (MacBook Pro, iMac, Mac mini) have picked up significantly since the Boot Camp debut and corresponding press coverage. The information we are seeing allows us to confidently state that… the ability to run their Windows “insecurty blanket” on Macs is causing people to buy Macs. The idea of buying one machine and getting both OS worlds is very appealing, it seems. Once they try Mac OS X, what usually happens will happen with them, too. More and more Mac OS X use with less and less Windows use.

[UPDATED: 8/6, 11:02pm EDT: Fixed truncated link.]

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Analyst: Apple Mac market share primed to explode; iPod Halo Effect to become increasingly important – June 13, 2006
Analysts: Apple Mac market share to surge by end of 2006 – June 07, 2006
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Many believe Mac market share increases coming now that Apple Macs can run Windows applications – April 25, 2006
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Pre-Boot Camp report: Apple could double market share on Microsoft defections – April 13, 2006
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Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
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Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005


  1. Well, I have my own resources and the secret is this.

    Apple store employees are selling Mac’s to PC users with the intention that they go home and install XP on it from their previous PC.

    So yes the “security blanket” effect is indeed at work here.

    The object for Redmond is to match Mac OS X in looks and security, which they are trying to do now.

    Microsoft is gambling all those with dual OS’s on their boxes will just stay in Vista finding dual booting a pain in the arse. (forget virtualization with Vista)

    So the question of course is what is Apple’s next move?

    Will they advance so much that it makes Vista look old already or will they give up and become a PC vendor?

  2. Apple Computer could make some big gains in the education market during the back-to-school shopping season this year

    Sensationalist headline.

    The fact is the cheapest “all in one” Mac is twice the price of a Dell and it includes Windoze.

    I’m telling you the truth, getting a cheap all in one into more peoples hands will make them want a real Mac, like a Tower.

    Sell a stripped iMac with just enough performance to email and web, they will get tired of it quick enough and want to move up once they become adicted.

    Apple needs to work more like crack dealers, the first hit is cheap and short.

  3. Channel Z (MacDude anyone?),
    If and when Vista finally DOES come out several things will be true regardless of what they do.

    1. It won’t come with any truly useful or bundled apps as part of the deal.
    2. It will still require a certain measure MORE security effort than the Mac OS
    3. The Mac OS will STILL be more advanced (about this there is no argument, even among most experts).
    4. While newer Macs will be able to run ANY Windows program the sheer elegance and draw of the other built in software in iLife like iMovie, iPhoto, and iDVD not to mention the use of iTunes (which will likely NOT operate on both platforms least not the library) will tend to keep people on the Mac OS
    5. The kludgy nature of Vista will still be there…Try comparing Expose on the Mac to the wierd tabbed step through scheme that Vista will have…

    While the universe will not turn upside down for some time to come in terms of market share, more people, over time WILL migrate to the Mac.
    It’s so incredibly obvious that even someone of your limited intellectual capacity will be able to detect it.

  4. Major Crack Head…
    you must be!

    How many times must we go through this?
    Twice the price?

    Factor in iLife suite, lack of expenditure on spyware, maleware, adware, bla bla bla.

    Go download an MS patch or something, DIPSHIT.

  5. It’s great hardware at competitive prices and if you really need to run Windows, you can….

    The only computer on the market where you can run both and soon all three (linux).

    You simply can’t get a better desktop at a better price than the Mac Mini Intel Core Duo.

  6. I’m rather fed up with all this talk about market share gains. The current state of Apple’s financial health shows that market share isn’t everything.

    What’s the point of having all the market share in the world then having to deal with production problems and quality control issues and razor thin margins.

    Apple is doing very well as it is. I’d much rather drive a Merc or BMW with a similar maarket share to Apple than a GM.

    Profitability is what matters and Apple has cracked that nut with a nice big pile of cash in the bank.

    A big market share has never been associated with high quality in any industry. Dull and Micro$haft prove that is certainly the case in the computer industry.

  7. Factor in iLife suite, lack of expenditure on spyware, maleware, adware, bla bla bla.

    iLife, eh, it’s ok. not needed in a school enviroment really.

    spyware and other malware?

    easy solved with a master clone and certain “freezing” software, a simple reboot and all changes are automagically erased.

    for a mac it’s called Deep Freeze, makes it handy keeping a boot drive in perfect condition, just use file drives for files and other changes

  8. Well, guys I’ve been saying it repeatedly: 17% to 23% market share (consumer).

    You guys used to laugh at me and say that was vastly unrealistic.

    This article states: “Among those saying it’s likely they’ll buy a new desktop PC in the next six months, Apple was the No. 2 preferred brand, with 16% …”

    Now, how far off do you think I was?

    And the year’s not over.

    Wait and see what really happens!

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