New Apple Mac email campaign asks PC users multiple choice question

Steven Lynch over at HardOCP ( reports that a new Apple Computer email advertising campaign hit his inbox today:

Presumably, clicking anywhere in the ad will lead the reader to the Mac hardware offerings at the online Apple Store.

Full article here.

MacDailyNews Take: Well now, that ad is pretty straightforward, huh? Seems like Apple is putting those QuickTime and iTunes download email lists of Windows users that they’ve amassed to good use.

Introducing the super-fast, blogging, podcasting, do-everything-out-of-the-box MacBook.  Starting at just $1099.
Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.


  1. So has my G3 iBook running Jaguar.

    Not the most up to date, but for what I want, it is enough… But recently it’s been getting… shall we say… crabby.

    MW: higher, as in, If the price of the MB or MBP wasn’t so much higher than the old iBook, I’d have a new one.

  2. If the mailings are based on Windows iTunes users, as suggested by MDN, imagine another mailing:

    Wouldn’t it be nice if your whole computer worked as well as iTunes?

    (I recall one reviewer saying that iTunes was the finest piece of software ever written for Windows.)

  3. Careful, this kind of tactic always backfires politicians all the time…


    In the past 30 days has your iPod:

    A. Frozen
    B. Scratched
    C. Made you want to pummel your screen with a sledgehammer
    D. All of the above


    In the past 30 days has your MacBook:

    A. Turned yellow
    B. Gotten too hot to touch
    C. Made you want to pummel your screen with a sledgehammer
    D. All of the above


  4. What could possibly cause a avalanch of new Mac sales is a affordable, powerful MacTel Pro Tower that supports all the latest PC expansion options.

    Plus: Different options to run Windows/Windows apps, Linux/Linux apps.

    No big performance needs = virtualization under Mac OS X.

    Performance needed = Seperate Windows/Linux bootable partition (with encrypted restore feature partition)

    More hardware options and price ranges, expandability options.

    People like Mac’s and Mac OS X, but Apple just doesn’t offer a cheap laptop anymore.

    Price out the MacBook 2GB RAM with AppleCare and see what I mean.

    Would you pay $2000 with tax or $600 with tax for a PC laptop?

    Now you see why PC’s are winning.

  5. I like the fact that Apple is actually advertising. But I still have some concerns about the way in which Apple is going about it. Apple needs to avoid the “holier than thou” approach and the “you must have been stupid to buy a PC” and “anyone who uses a PC is dull and boring.”

    Emphasize the advantages of the Mac without preaching or ridiculing. Show the freakin’ hardware, preferably in a Mac family approach with a Mac computer, and iPod or two, Airport/Airport Express, an Apple Hi-Fi, etc.

  6. I’m not sure the holier than thou thing is a problem for as many as we seem to believe. A lot of PC users have gotten reallly battered by their computer usage. I started teaching a new summer term class recently and saw 3 Apples and only one pc. That is a HUGE shift at my university. I believe far more are on the way.

    I keep coming back to the same idea– when Apple was overtaken by M$, people didn’t know what computing was about, nor what they wanted. At that time, like most things in life, Americans chose cheap. Now that people know more of what they want and aren’t afraid to pay for it (at least a lot more), Apple is a viable option for them.

  7. As a Windows/Linux user and definite future switcher I can say that my XP box does all the above at least every three or four days. Needs rebooting every four days minimum. My linux box runs under heavier load than my XP box and has been up ever since I installed Ubuntu, 56 days ago. The point of this comment is that I thought the Windows Way ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  8. Timing:

    It is very interesting that Apple is now pushing Macs consistently and strongly over the past month or so…

    The question many are asking is: Is this finally Apple’s big push against Redmond, or is it something else?

    Based on Apple’s history, along with timing, I am leaning towards “something else” and here’s why.

    Apple’s iPods are quite stale at the moment. There has been further speculation in the past weeks that the next generation iPods are going to be delayed by a fair amount of time.

    Apple has always been very very good at slight of hand “Look at what I have here!… but ignor what I have over there.”

    The iPods represent nothing new, and if a large delay for new products is occuring due to various factors, it makes all the sense in the world for Apple to pull the Mac and Boot Camp/Parallels out of their hat.

    Sell what you’ve got right?

    Sadly, this would tend to indicate that once Leopard and the new iPods arrive, Apple will again push all things iPod, while Mac advertising will again take a back seat, leaving many of us wondering “Why doesn’t Apple get more agressive with their Mac ads!?”

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.