“Microsoft has acquired iView Multimedia, developer of MediaPro,” Jonny Evans reports for Macworld UK. “Confirming the news, the smaller developer promised that Mac support in its digital asset-management products would continue. MediaPro is available for Mac OS X and certain versions of Windows.”
“‘Microsoft will fully support the existing Mac products, will continue to sell Mac versions of the current iView product line and will offer upgrade pricing to all Mac users of future products that may be available based on the iView products,’ said iView founder, Yan Calotychos,” Evans reports.
Full article here.
MacDailyNews Note: MediaPro is a digital asset management application for importing, annotating, organizing, archiving, searching and distributing digital files.
Open letter from Yan Calotychos, founder of iView Multimedia:
Tuesday June 27, 2006
Today marks an exciting new chapter for iView and its relationship with our customers. We’re announcing that iView has been acquired and is now part of the Microsoft Corporation. With Microsoft’s purchase of iView, we are in a position to enhance our industry-leading product, whilst strengthening our customer service and support.
As digital asset management has become an essential requirement for all creative professionals, many of you have told us that iView MediaPro is a critical component of your business. We take that responsibility very seriously.
In my view, this Microsoft acquisition affords us an unprecedented opportunity to be even more responsive to a thriving market and ensure that iView MediaPro continues to perform to its full potential. Our engineering and marketing team here at iView are energized and excited to be joining the Microsoft team, and I personally will continue to be involved in the evolution of the product for years to come.
What this acquisition will mean for you, our customers, is that together we face a bigger and brighter future in managing your creative workflow. The product that was born on the Mac will remain on the Mac as well as on the Windows operating system. All iView products will continue to be sold on the iView website and through our partners and channel. Bottom line: You all can continue to use and buy iView products knowing that they will be fully supported as Microsoft evolves the products in the future on both the Windows and Mac platforms.
Your feedback and suggestions have been integral to the development and tuning of our software, and as always we welcome your comments and questions. We have provided an FAQ regarding this announcement and we will keep you informed through regular newsletters and blog postings as appropriate.
Thank you again for your support, and we look forward to sharing with you the evolution of iView MediaPro — the industry’s true standard for digital asset management.
Sincerely,
Yan and the iView Team
More info here.
MacDailyNews Take: “The product that was born on the Mac will remain on the Mac?” Yeah, okay. Call us cynical if you will, but why do we feel like the rest of the sentence was omitted? You know, something like: “…as a hobbled second-class application that goes without updating forever until we just cancel the Mac version.” Hope springs eternal; maybe Microsoft will do a fine job – there’s a first time for everything. What do you think?
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Mac users should not buy Microsoft software (or hardware) – May 16, 2003
I used to use iView, but gave up on it about 18 months ago. It’s Aperture for me thanks.
The days of any Mac software from this company are numbered. Buyer be ware!
They’ll probabaly roll it together with (or completely replace) Microsoft’s Photo Gallery product in Vista. This will probably account for another six month delay in Vista development and for Mac users, a long hiatus before any further releases for OS X are seen. Oh, and of course, abandoning the QuickTime engine in favor of their own.
Mark my words…
Microsoft Asset Manager
Microsoft is considering developing a new digital asset management software application for professional Web designers, photographers and other creative professionals who work collaboratively on larger projects and have a need for sharing & tracking creative assets throughout the production process.
Microsoft Asset Manager would enable users to create a customized, centralized and searchable repository through which they could manage a wide variety and high volume of digital files, and would support more than 100 different file formats including images, audio, video, fonts, illustrations, DTP, PDF, HTML and digital camera RAW files.
The product, which is still under development, would be available for both Windows and Macintosh computers, and would contain the following features:
Information Management and Batch Processing
Intuitive Archiving and Retrieval. Microsoft Asset Manager would enable users to create compact visual databases (catalogs) with previews & annotations of all their media files that can be browsed and searched, even when the originals are offline. Catalogs can be kept up-to-date with a “Folder Watching” feature that synchronizes the content of a catalog with the physical hierarchy of the files on their storage media. In addition, the product would contain advanced search technology to enable users to locate their valuable assets quickly and efficiently.
Full Annotation Control. Microsoft Asset Manager would provide users with drag and drop meta-tagging support using industry standards (including full IPTC/XMP Core & EXIF compliance). Users would be able to embed annotations into original files and synchronize annotations between files and the catalog.
Batch Processing Support. Microsoft Asset Manager would have numerous batch processing features, including the ability to annotate, rename and convert large numbers of files quickly and easily, the ability to apply multiple annotations, and the ability to merge annotations. The product would also provide users with full scripting support, including Visual Basic or JavaScript on Windows, and Applescript on Macintosh.
Color Management & Image Editing
Advanced color profile management. Microsoft Asset Manager would support ICC color profiles for image files, in the JPEG, TIFF, PICT, PDF and Adobe Photoshop formats. The product would provide users with color accurate display in all views – List, Thumbnail, Media and Slide Shows – using the operating system’s color management technology (ICM on Windows; ColorSync on the Mac). Finally, the product would give users visual previews of color profiles before embedding them in the original file, giving the user greater flexibility in testing a range of color profiles to find the best match before saving to the original.
Numerous Editing Tools and Filters. Microsoft Asset Manager would offer users a full suite of image editing and calibration tools that can be used in both single image and batch processing mode, including: one-click auto-enhancement, crop, precision rotation, accurate red-eye removal, transform shape and perspective, and color balance and levels adjustment, among others. Further, the product would enable users to see a full preview of the intended change to make sure they are completely satisfied before executing a command. Finally, in addition to supporting multiple undos, the product would preserve the original of the file, providing users with a non-destructive editing environment.
Image Review and Selection Features
Web page publishing. Microsoft Asset Manager would allow users to easily create professional HTML galleries from their asset catalogs. The program would automatically generate the entire Web gallery with index pages and associated media pages using the media and annotations from the asset catalog. Users could create their own layout styles or themes, or use several professionally designed themes that come with the product. Finally, users would be able to add visible watermarking on all Web gallery media images
Image Selection & Review. Microsoft Asset Manager would allow users to compare and contrast images side-by-side in full screen view, without any desktop clutter-similar to a digital “photographer’s lightbox”, allowing users to zoom and scroll to the same point on multiple images simultaneously or individually for detailed analysis to aid making selections and rating of individual images.
Ha, yeah right! “The product that was born on the Mac will remain on the Mac…”
Gee, remember what happened with Bungie and Halo? Microsoft bought them out and guess what? Crappy second-cousin conversion of Halo, forever doomed to be many versions behind the Windows one!
Where did you find the info on the M$ Microsoft Asset Manager?
iDive is an excellent app for importing/cataloging/annotating video footage. Maybe it’s time for the iView users to move over to iDive.
Check them out at
http://www.aquafadas.com/idive-digital-video/index.php
“Today marks an exciting new chapter for iView and its relationship with our customers.”
What he means by that is “Today marks a dark era for iView and its relationship with our customers.”
It’ll give the Mac team at Microsoft something to do, they killed most of their other products.
Yes Microsoft has killed Mac products before, but Apple is guilty of doing the same thing in reverse.
iView is not a bad product. If Microsoft says they will continue to support the Mac, good for them.
Good for them but bad for us.
We use it daily but will pay for NO MORE upgrades.
Crap.
Hope you (iView) got cash not stock options ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
http://finance.yahoo.com/q/bc?t=5y&s=MSFT&l=on&z=m&q=l&c=aapl&c=^IXIC
And how does M$ ‘win’
http://www.evergreenpolitics.com/ep/2006/01/how_preston_gat.html
Rise up people, don’t put up with this shat.
“MDN Magic Word” Control – ha ha, FU azzhole
M$ strategy
Acquires ALL the Mac related softwares, and stop producing them later.
Did someone mention virtual pc?
Brilliant marketing huh?
“This is bad news. iView is much better than iPhoto. Ugh, why didn’t Apple buy them first??”
i was disappointed with the initial version of iPhoto. on the apple forums, someone wrote that iView was better; it was & i’ve used it since then.
so i agree. this is bad news.
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