Microsoft acquires iView Multimedia

“Microsoft has acquired iView Multimedia, developer of MediaPro,” Jonny Evans reports for Macworld UK. “Confirming the news, the smaller developer promised that Mac support in its digital asset-management products would continue. MediaPro is available for Mac OS X and certain versions of Windows.”

“‘Microsoft will fully support the existing Mac products, will continue to sell Mac versions of the current iView product line and will offer upgrade pricing to all Mac users of future products that may be available based on the iView products,’ said iView founder, Yan Calotychos,” Evans reports.

Full article here.

MacDailyNews Note: MediaPro is a digital asset management application for importing, annotating, organizing, archiving, searching and distributing digital files.

Open letter from Yan Calotychos, founder of iView Multimedia:

Tuesday June 27, 2006

Today marks an exciting new chapter for iView and its relationship with our customers. We’re announcing that iView has been acquired and is now part of the Microsoft Corporation. With Microsoft’s purchase of iView, we are in a position to enhance our industry-leading product, whilst strengthening our customer service and support.

As digital asset management has become an essential requirement for all creative professionals, many of you have told us that iView MediaPro is a critical component of your business. We take that responsibility very seriously.

In my view, this Microsoft acquisition affords us an unprecedented opportunity to be even more responsive to a thriving market and ensure that iView MediaPro continues to perform to its full potential. Our engineering and marketing team here at iView are energized and excited to be joining the Microsoft team, and I personally will continue to be involved in the evolution of the product for years to come.

What this acquisition will mean for you, our customers, is that together we face a bigger and brighter future in managing your creative workflow. The product that was born on the Mac will remain on the Mac as well as on the Windows operating system. All iView products will continue to be sold on the iView website and through our partners and channel. Bottom line: You all can continue to use and buy iView products knowing that they will be fully supported as Microsoft evolves the products in the future on both the Windows and Mac platforms.

Your feedback and suggestions have been integral to the development and tuning of our software, and as always we welcome your comments and questions. We have provided an FAQ regarding this announcement and we will keep you informed through regular newsletters and blog postings as appropriate.

Thank you again for your support, and we look forward to sharing with you the evolution of iView MediaPro — the industry’s true standard for digital asset management.


Yan and the iView Team

More info here.

MacDailyNews Take: “The product that was born on the Mac will remain on the Mac?” Yeah, okay. Call us cynical if you will, but why do we feel like the rest of the sentence was omitted? You know, something like: “…as a hobbled second-class application that goes without updating forever until we just cancel the Mac version.” Hope springs eternal; maybe Microsoft will do a fine job – there’s a first time for everything. What do you think?

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Mac users should not buy Microsoft software (or hardware) – May 16, 2003


  1. We are the Borg. You will be assimilated.

    That was a very nice letter written by Yan Calotychos. I liked the part where he says “this Microsoft acquisition affords us an unprecedented opportunity to be even more responsive to a thriving market and ensure that iView MediaPro continues to perform to its full potential.” What he really meant was, “This Microsoft acquisition means that I don’t have to fight to make ends meet anymore. Microsoft told me that if I didn’t sell, they would run my product out of business like they did Netscape.”

  2. There won’t be a Mac version, plus Microsoft is about to release a digital asset management software package along with a “pro” web designer software package called Microsoft Web Expression Designer that’s Windows only. It seems they are trying to gear up and compete against Adobe Dreamweaver in that space. It also seems as though that they want to have a product like Adobe Bridge.

  3. Well, that’s one way for Microsoft to catch up with Apple’s OS X and the iLife suite…If you can’t innovate or even copy, purchase! Of course, iView MediaPro has been around a long time, and I believe it probably pre-dates iPhoto.

    Should we watch for more media hub acquisitions? They already are supposed to have an “iTunes killer” in the works. What else?

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