More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead

Nearly two years ago, on the occasion of Apple’s iTunes Music Store’s launch in the UK, France and Germany, MyCokeMusic.com sent out press releases boasting of being Europe’s biggest online music store. We hadn’t heard from them since, until today.

Twenty-four months later, MyCokeMusic.com is dead. Until July 31, 2006, MyCokeMusic.com will serve Switzerland, Ireland, Italy, Greece, Great Britain, and Austria and then, unceremoniously (and, we assume, without a press release), the plug will be mercifully pulled. No new sales will be allowed between now and July 31, 2006.

This morning, MyCokeMusic.com customers received emails stating, “We want to tell you that MyCokeMusic, operated by OD2 (On Demand Distribution), is closing on 31st July 2006. Thank you for using mycokemusic.”

MyCokeMusic explains on their website:

In 2004, the digital music scene was just developing and the only way for Coke to offer access to music downloads was to open our own store. That’s not true today and there is no need for Coke to continue to run a store. The site will close on 31st July 2006. Your credits will expire on 31st July 2006. We recommend that you continue to download your favourite tracks available on mycokemusic.com and use up your existing credit before 31st July 2006.

If you are happy for your account to close on 31st July 2006 we will ensure that your personal data is securely removed from the database and destroyed.

More info: http://www.mycokemusic.com/close_email/faq.html

[Thanks to MacDailyNews Reader “Karl” for the heads up.]
Do not taunt Apple iTunes Music Store.

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