Survey: Apple iPod bigger than beer among college students

“Move over Bud. College life isn’t just about drinking beer. In a rare instance, Apple Computer Inc.’s iconic iPod music player surpassed beer drinking as the most ‘in’ thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor,” The Associated Press reports. “Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were ‘in’ – more than any other item in a list that also included text messaging, bar hopping and downloading music. In the year-ago study, only 59 percent of students named the iPod as ‘in,’ putting the gadget well below alcohol-related activities.”

“This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as ‘in,'” The Associated Press reports, “The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 – by the Internet, said Eric Weil, a managing partner at Student Monitor… Student Monitor conducted the survey the week of March 6, interviewing full-time undergraduate students at 100 U.S. colleges. The margin of error is plus or minus 2.3 percentage points.”

Full article here.

MacDailyNews Take: Apple’s iPod is quite the amazing phenom. If you’ve used one, you know why.

[Thanks to MacDailyNews Readers “Pete,” “teflon,” “Turd Ferguson,” “Luke,” “Jim M.,” “Chris Cheng,” “Peter,” “Fred Mertz,” “foobar,” “Occasional Poster,” and “Judge Bork” among many others for the heads up.]

23 Comments

  1. Students obviously getting wiser and have realised that with your iPod you get to get to use it and keep it but with beer no matter how much you use it you never get to keep it!!!

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