“One year after Apple Computer announced plans to use Intel processors in its computers, Apple is pushing the world’s largest chip maker into new directions, a top executive said Monday. ‘They push us to think about things that we may not always think about,’ said Anand Chandrasekher, senior vice president and general manager of Intel’s sales and marketing group. ‘We were hoping for that to happen and that certainly happened,’ he said,” Sumner Lemon reports for IDG News Service. “Apple’s view of how the computer market will evolve has influenced Intel’s product roadmap, Chandrasekher said. That impact will be felt over the long term, rather than showing up soon, he said.”
Lemon reports, “Apple’s demand for processors that produce less heat has been felt at Intel. ‘You can anticipate that they probably pushed us on packaging and thermals and things like that,’ Chandrasekher said.”
Full article here.
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Hee hee.. nice..
Too bad there’s not a ton of specifics yet beyond pushing Intel towards being more thermally efficient with processing power. That I’m sure will pay off for Intel in the long run as more and more computing moves to smaller and smaller packages and larger % of laptops, overall.
I thought Dell was cutting edge…at least, according to their commericals…
And talk about thermal, Dell’s most expensive laptop favors a tanning bed.
Good…
This is what Apple needs to tell Intel to do for future chips…
1) Add altivec.
2) Add on integrated memory controller.
3) Get rid of x86 legacy useless circuits.
– Mark
It’s just a pity that a lot of cheap and nasty little little PCs/makers will also probably benefit due to the drive of Jobs and Co when all they (the PC guys) have done for years is sit on their fat asses knocking out substandard gear to unthinking mugs.
I love how our little 5% market share Apple has the power to influence everything it touches. I think it’s becasue everyone knows that “innovation” is key…and everyone knows Apple does that better than anyone. Intel may be able to innovate with the science behind a chip..but I doubt they can put all the pieces together in terms the bigger vision around cultural evolution and the products that will be a part of that.
enter SJ.
Delusional article. A “sales and marketing” exec will tell you what you want to hear. Apple isn’t pushing Intel in any type of direction….you’d be naive to think otherwise. The ONLY factor that’s pushing Intel productwise in a certain direction is AMD.
There’s a reason why every single Core 2 Duo public presentation from Intel centers around AMD, and not a word about Apple.
Intel’s new line of cpus will come in new tootie fruity colors like the apple barbie laptop of years past. lol
Yeah, work on the heat thing. I slightly burnt my leg last night with my Macbook.
Doesn’t it sound like Sammy is in sales and marketing… at AMD?
She is so adamant that Apple has no influence whatsoever on intel and yet Apple’s influence pushes m$ beyond reason.
I am inclined to believe Chandrasekher before I’m going to agree with someone who calls themselves Sammy…
Yah-heh-hehessssss . . . hey, “Sammy” — pass de bong this way, will you, geek? I need a quick hit, before your posts start to make even less sense.
Sammy, in a way you’re right, but Apple is helping them fight off AMD. Without Apple they might even have been heading for trouble.
I used to have a cat named “Sammy.”
And she used to go MEEOOW.
“There’s a reason why every single Core 2 Duo public presentation from Intel centers around AMD, and not a word about Apple”
Yeah it’s because that chip was in teh roadmap before the Apple-Intel deal. it’s also because Intel doesn’t want to be seen favoring one customer over another.
think dude
its funny how common sence EVADES 9/10 people and companies.
TT:
Nobody knows what context your
message is in, where the comment
was directed, or why you can’t spell.
I guess you are one of those 9/10.
Apple’s been influencing the market for decades. The GUI is one example, then the use of USB (which the PeeCee market dragged their feet over). Photo editing, video editing etc. It was Bill Gates who said that if it wasn’t for Apple the I.T. market would see a lot less innovation. See, Billyboy isn’t always wrong.
To MS credit, they really do push hard, within their limited ability to inovate in any original way, easthetically or functionally. But the primary reason they push as hard as they do is because they, above all others, realise just how close they always are to losing it [significant market share] to Apple, and others.
Make no mistake, if Apple hadn’t been around since the beginning of personal computing, Windows users would still be using iterations of Windows 3.x, or maybe 98.x by now… Really. In all honesty, I’m sure that MS would not have even produced an OS with a GUI when they did, if Apple hadn’t been tightening the screws right out of the starting gate.
Apple has a profound effect on the pc market place, especially where form and function meet – The “industry” knows that. The only people that remain clueless are the consumers who don’t bother to read a Macintosh magazine once in awhile.
I can see stupidity still runs among the Mac masses still. Apple isn’t “influencing” Intel whatsoever in any given angle in terms of pure design concepts. Intel welcomes Apple’s switch, but Apple is the last client on the planet to base its future design concepts. Intel is responding to AMD, not Apple. The last public Intel PR stint pitted Core 2 Duo against AMD’s FX-62. All scheduled launch events for Woodcrest/Conroe will be in fact (and deliberately) AMD centered. Apple’s place in this launch? Relegated to only marketing verbage from a person like Chandrasekher, which is the sole purpose of his position anyways.
In fact, if you some of you dullards bothered to read his other interviews, you’d realize he’ll put a positive spin on whatever subject or question that’s thrown at him….like how he thinks the growing talent in Egypt, and Argentinian software engineers, will help Intel shape itself in the future. You’ll get these typical sales and marketing responses from a sales and marketing exec. How suprising. Today the ring bearer is Apple.
Simple as that. Now, if you get the same response from Intel’s engineering team, now that would actually have some substance. Of course, that may be a concept beyond a typical clueless mac zealot.
Sammy, why did you run away? I’m glad you’re back! Say MEEOOW!
If you hate Mac Zealots so much Sammy, then why are you even in this forum?
Sammy do you work for AMD?
“I can see stupidity still runs among the Mac masses still.”
Gnothi seauton, Sammy!
“Lemon reports, “Apple’s demand for processors that produce less heat has been felt at Intel. ‘You can anticipate that they probably pushed us on packaging and thermals and things like that,’ Chandrasekher said.”
Too bad it hasn’t worked yet…….excuse me I need to go refill my ice pack for my balls.
Sammy would you please do me the honor of eating my shorts?
Oh excuse me… I went off topic.
Anyway I just don’t understand why these folks who feel the way they do about Apple must inevitably wind up here?
Can’t they find some where else to go?