Attention 50+ million Apple iPod owners: you are oppressed sheep. And you’re stupid chimps, too. And jackasses.
You’re like some mutant woolly simian amalgams that pull small carts. And you stink, too.
This is the genius marketing message offered by SanDisk. Supposedly, after calling you all of the above, plus a mindless puppet, among other things, you are supposed to scamper across the pasture baa baa-ing to the nearest purveyor of also-ran electronics gear and pick yourself up a SanDisk Sansa e200, you idiot.
Oh, yeah, you stupid sheep, you’re supposed to stop using iTunes and go use some “alternative” music jukebox and online music outfit that may or may not be in business next year because you don’t want to be a stinking iPod-loving chimp all your life, you jackass puppet you.
Can you get that simple message through your dense herd-loving skulls, you morons?!
We doubt you dumb-asses can handle it, so here’s a website with a bunch of posters, a manifesto, and pictures of you as a woolly farm animal. Study it really hard, you idiots: http://www.idont.com/
Apple’s gotta be paying off SanDisk or at least their ad agency, Grey San Francisco. Nobody can be that incompetent, can they?
And to think that you guys were complaining about Apple’s Intel ad.
suppose they’ve taken the ‘think different’ campaign a little too far
Sure insult the very people you want to use your product, with a single OS, how about supporting three OS’s like iPod does.
Sandisk? Oh yeah, ewe would. Shear brilliance. You’ll see them on the lamb very soon instead of ramming this idiocy to anyone who will listen.
You really don’t think most PC people belive this do you? If ITMS was so bad one of the other stores would have caught on by now, truth is I think most of the people who try ITMS like it, works on the PC like it does on the Mac, it’s simply a good program.
Sounds similar to the approach of Apple’s 1984 ad. So when Apple does it, it’s OK??????
Its one thing for a company to promote their product as better, or the best in a certain catigory, its another thing to have a side by side and show the pros and cons for both, and hope that the one you are promoting has more pros then the other, its also another thing to BASH the competition in hope they will belive you. However to create an entire ad campaign based on trying to convert people away from somthing for no reason other then they have run out of ideas and are still losing money. Thats just SAD!
Only supports WAV files. Wow.
This entire ‘ad campaign’ is laughable.
Insulting the people you are trying to lure away from the competition.
Trying to look like a blog site when you’re not.
Proposing that ipod users lock themselves into fewer formats and fewer OS choices.
It’s a joke.
Dave – I think Apple has learned that doesn’t work, they went through it again with the “Switch” ads, nobody listened, then released the iPod and PC people wrote letters begging for a PC iPod, even when other players existed at larger compacities and for less money. Everyone has the right to choose, calling those who don’t choose as you do, “sheep” is poor marketing.
“Sounds similar to the approach of Apple’s 1984 ad. So when Apple does it, it’s OK??????”
Actually DAVE, if that really is your name, it’s more akin to the Apple Lemmigns ad, which they have been lambasted over for years and Apple has unofficially admitted probably wasnt’t a good ad in hidsight.
The 1984 ad was revolutionary, on many levels.
Schmutz, no one ‘wrote Apple’ begging for a PC iPod, that was part of the plan all along. And for the switch ads, I think people underestimate the impact it had on the general public. Maybe the marketshare didnt swell overnight, but it definitely got PC users thinking and will just further reinforce in their minds whatever future Apple ad campaigns are launched.
It’s a big part of the reason why over half of Apple retail store’s customers are first time Mac buyers.
Can I get a frying pan to whach that guy BACK to sanity?
Funny who their glowing reviews are from;
C|Net and anythingbutipod.com…WOW!
Apple certainly uses a similar, though much less agressive, approach in both their intel chip ads and the current campaign. I would say, though, that Apple can actually support their case with more than “you could join a byzantine subscription service!”
Certainly, there are people that get an iPod simply because their friends have one or for a fashion statement, though most of them are probably in high school. However, the whole iPod + iTunes + iTMS package is superior to the Random portable Player + Napster/Real/URGE + Some Windows compatible media player “plays for sure” scenario.
RELEASE THE ZEALOTS!
In that ad agency, under the “bios” section, they have pictures of each member.
All of the men’s heads are cut off. Is that because they are bald?
MDN MW = “hair” I’m not making this stuff up, folks!
another product that will fail.
This just shows how desperate and scared they really are with the iPod.
In fact, the iPod represents what that iDon’t website is supposed to: non-conformity. Who ever seen white earbuds before the iPod?
The iPod is a cultural phenomenon because it’s cool, hi-tech, and syncs so flawlessly with iTunes for managing your music.
They’re trying to create an anti-conformity movement that doesn’t even exist! Those movements can only manifest itself through grassroots sentiments, not by greedy corporations and their slick marketing.
Oh, Ampar,
That was baa-aa-aa-aa-aa-aad.
Rather than just complain, do what I did and write an email to these stunada’s letting tham know how ineffective and ridiculous their “grassroots” campaign is. My point is that probably all of their designers built that campaign on Macs. Talk about corporate sellouts. I hate when corporations mask themselves as “grassroots”.
From the review to their sandisk DAP
http://www.anythingbutipod.com/archives/2006/03/sandisk-sansa-e200-series-review.php
And I quote:
“The only video type supported natively by the Sansa e200 is QuickTime. “
Yeah baby! Thats sticking it to the man!!!!!
That’s funny, iDon’t feel like a jackass..
Gee you could say that about windows users.Oppressed sheep indeed.
And what’s up with that scroll ring on the Sensa?!
SanDisk is trying to be the non-conformist, yet they conform to Apple’s basic design concepts and trends (circular scroll navigation, thin hardware, black color).
I think Apple legal should investigate that scroll ring mechanism and see if any patents were violated!