RUMOR: Apple discontinuing iPod shuffle line

“The iPod shuffle, which Apple introduced to conquer the low-end MP3 player market at the start of 2005, will no longer be sold after current inventory sells out. Current inventory numbers are reportedly high,” The Spymac Team reports.

Full article here.
[Thanks to MacDailyNews Reader “WillieG” for the heads up.]

MacDailyNews Take: No source given for this rumor, so many grains of salt and all that.

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  1. Horse crap. We’re a relatively small local and online reseller. We’ve sold 2300 512mb shuffles this year so far with nearly 400 still being from just this month so far. They’re not gonna just outright axe something selling that well. Not without a replacement, at least.

  2. Unless, of course the Nano’s get a price reduction, maybe a 512mb version and then become the base version. The full size iPod could get a smaller version as well and cover the old Nano market and up and then they launch a new high-end, flying, touchscreen video iPod.

  3. The continued success of the nano — and shuffle, according to Reseller –means Apple is getting their wholesale flash memory cheaper than dirt. They can probably push their suppliers even more, since they are ordering such huge volume. Given this, I don’t think it’s unreasonable that they could reduce the shuffle’s price to $49. Maybe even $39. Then they would truly have moved one (and only one) of their products out of the high-end market into the “make pennies on a sale, but sell kazillions” mass market. I mean really mass market — put them next to the phone cards and razor blades at Wal-Mart checkout lines. It would make for an interesting experiment…

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