“Apple’s television ads sometimes generate as much buzz as the products they’re promoting. The ads that make up the company’s recently launched ‘Get a Mac’ campaign are no exception. In heavy rotation on television channels in the US, Apple’s new commercials feature John Hodgman, The Daily Show resident expert and author of The Areas of My Expertise as a stodgy PC in a grey suit, juxtaposed with a Mac – a young, hipster in a jeans and t-shirt – portrayed by Justin Long of Dodgeball and Ed. The two banter about various things – viruses, software, slow jams – all of which are designed to show off the Mac’s strengths,” Mathew Honan reports for Macworld.com. “So how do the new crop of ads do? Macworld invited a panel of experts to comment on the TBWA\Chiat\Day-produced spots. Hoag Levins is executive producer of AdAge.com, the website of Advertising Age; Barbara Lippert is a columnist for AdWeek Magazine , and Seth Stevenson writes Slate Magazine’s Ad Report Card. We asked them for their opinions on each ad, as well as the overall campaign.”
A very interesting look at Apple’s new Mac ad campaign in full here.
In addition, in related recommended reading, John Martellaro does a technical analysis of Apple’s new campaign for The Mac Observer here.
A detailed and prescient explanation of Seth Stevenson’s reaction to Apple’s ‘Get a Mac’ campaign has already been written here.
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Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006