Apple: Rumors of Aperture’s demise have been greatly exaggerated

“Apple on Thursday responded to rumors that the company has asked the engineering team for its professional photography workflow application Aperture to leave. The rumors, which started late last week, are completely false, according to Apple,” Jim Dalrymple reports for Macworld. “‘The reports of Apple reducing their commitment to Aperture are totally false,’ Kirk Paulsen, Apple’s Senior Director Pro Applications Marketing, told Macworld. ‘In fact, we’ve got more people working on Aperture right now than ever before.'”

Dalrymple reports, “Paulsen characterized the interest in Aperture at the National Association of Broadcasters tradeshow last week in Las Vegas as ‘tremendous’ as Apple showed off its entire pro-level product line. ‘As far as we’re concerned Aperture is the number one application in the category and we intend to do everything possible to keep it that way,’ said Paulsen.”

Full article here.

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Related MacDailyNews articles:
Apple releases Aperture 1.1.1 Update – May 05, 2006
Rumor: Apple axes bulk of Aperture team, app’s future in doubt – April 27, 2006
Apple releases Aperture 1.1 for $299; free update for early adopters of Aperture plus $200 coupon – April 13, 2006
Apple calls on pro photogs to provide RAW photos for Aperture improvements testing – February 02, 2006
Ars Technica: Apple’s Aperture ‘a big, expensive misfire’ – December 05, 2005
Apple’s revolutionary Aperture: will all Mac applications work like this someday? – October 21, 2005
Apple’s Aperture more revolutionary than you might think – October 21, 2005
Apple’s new Aperture signals that Photoshop is no longer invulnerable – October 20, 2005
Pro photographers see Apple’s Aperture as complement to Adobe Photoshop – October 20, 2005
Does Apple’s Aperture threaten Adobe’s Photoshop? – October 20, 2005
Apple’s revolutionary new Aperture software a must have for every professional photographer – October 19, 2005
Apple introduces Aperture, first all-in-one post production tool for photographers – October 19, 2005

11 Comments

  1. classify this one as a NSS,

    No Sh* . . .

    A ridiculous rumor from the start, but apparently a lot of people believed it otherwise Apple wouldn’t have made this statement.

    Any think this “rumor” was leaked by Apple in order to trace down ThinkSecret’s source?

  2. That’s weird because I heard that they fired everyone, then they were going to hire all new staff and then re-release the application and then call it “Shutter” or “SLR”, I can’t remember.

    Did you hear the one about the . . . .

    Magic Word: daily

    Translation – “Daily” garbage. We’re all so interested in an app that none of us have because we can’t afford a $4 million dollar app.

    Ho – hum

  3. did I say $4 Mil – that was a slip. I meant $300 Dollars. Cause we’re all professional photogs and we all care. Or we all are amature photogs with our litle point and shoots and we pretend we can afford pro apps to justify our little hobby

    i’m done

  4. ‘In fact, we’ve got more people working on Aperture right now than ever before.'”

    Maybe that was the problem – they didn´t have enough people on it in the first place. Version 1 was 9 months late.

  5. “Maybe that was the problem – they didn´t have enough people on it in the first place. Version 1 was 9 months late.”

    Jimmy,

    According to Gruber it was exactly the opposite that was the problem. Apparently the development team grew from 20 to 150 in just a few weeks, which precipitated a classic “Mythical Man-Month” scenario:

    The single biggest management problem was a “Mythical Man-Month” disaster. “The Mythical Man-Month” is, of course, the title of Fred Brooks’s seminal work on software engineering management, the basic premise of which is that, as Wikipedia says, “Adding manpower to a late software project makes it later.”

    The Daring Fireball piece completely belies ThinkSecret’s claim that the entire team was fired. According to Gruber’s sources, only one person was fired from Apple, the engineering manager, and the project manager voluntarily resigned from the company after being removed from the project. Not a single engineer associated with the project was removed. Apparently, most of them had been “borrowed” from other projects and simply returned to their original responsibilities. Gruber’s sources claim that the problem with the Aperture project was one of management, not engineering.

  6. I’m with Viridian – Gruber got what appears to be a much better view on the whole debacle – including a take on the deceptively positive claim by Paulsen that “we’ve got more people working on Aperture than ever before”.

    And Apple released an update, too – that’s hardly the sign of a dying app…

    All sorts of fun misinformation floating around out there. But what fun would it be otherwise? ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

  7. Number one in what market??? Aperture isn’t all that great. Having to use Apple’s libraries really stinks or have they fixed that yet? I don’t see many pros using it simply because of that. Apple’s got a long way to go to catch Capture One which is something that they’ll never do.

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