Disney to stream ‘Desperate Housewives’ and ‘Lost’ for free with embedded ads

“Walt Disney Co.’s ABC Television will offer some of its most popular shows, such as ‘Desperate Housewives’ and ‘Lost,’ for free on the Internet in a two-month trial, the company said Monday. Advertising revenue will support the trial run on ABC.com, with advertisers AT&T Inc., Ford Motor Co., Procter & Gamble Co. and Universal Pictures already signed up,” Reuters reports. “‘Commander in Chief’ and ‘Alias’ along with ‘Lost’ and ‘Desperate Housewives’ will be available on the Web in May and June, starting the day after they are first broadcast. Viewers will be able to pause and move between ‘chapters’ in an episode but will not be able to skip embedded ads.”

“ABC sells digital downloads of its highest-rated TV shows for the popular iPod music and video player, while other networks have been testing online and video-on-demand formats for airing shows soon after they first appear on broadcast TV,” Reuters reports.

Full article here.

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48 Comments

  1. I can hardly wait for MacDude to remove his hand from his tiny flaccid penis long enough to apply his fingers to his fetid keyboard long enough to post his latest brain dead prediction of the demise of Apple, itunes, Steve Jobs, OS X, and a large variety of other matters he is so clueless about that if his brains were gasoline they couldn’t power an ant’s motorcycle around the inside of a cheerio.

  2. ABC sells digital downloads of its highest-rated TV shows for the popular iPod music and video player

    A minor point, but of course you do not need a video-capable iPod to watch the shows you’ve purchased, just a computer. It bugs me when respectable news agenies miss this point.

  3. Haha, so much for the video iPod.

    I read a article online that said only the show LOST is really selling well online.

    So apparantly people will spend money for quality show downloads and advertising is more profitable than $1.99 a show download.

    Well it was a nice experiment, I hardly use my video iPod anyway.

  4. More importantly, what’s the name of the one that lets you edit out the commercials?

    If you can download or play the show to a Mac, one can use SnapZ Pro X to screen record w/sound into a Quicktime movie that can be edited with Quicktime Pro.

    No commercials and it’s free.

  5. It is cause those other shows suck. Lost is interesting, but Desperate Housewives has gotten lame. Same with Commander and Cheese. Alias is cool, but something that will never be mainstream.

  6. Mileages vary Joe,

    I use my video iPod frequently. Since training people is part of what I do I find it useful to download podcasts on Photoshop, Indesign and the Creative Suite. I can keep up with them wherever I happen to be (last week flying to Chicago for example) and since photography, presentations, and music are also areas I work in the video iPod works well for me there too.

    It’s certainly possible to record the Daily Show on to a DVD, then use Handbrake to Rip it to the iPod and view it that way…but I like the convenience of just having it automatically download, sans commercials.
    So…like many other areas of life I pay for the convenience. You could certainly stop at a store, buy a drink of some kind and then go through the drive through for lunch…but instead you pay $1.49 for it there.
    Don’t like commercials? Buy the episode. Don’t mind commercials? get it free.

  7. And I can use Quicktime pro or iMovie to eliminate the ads?

    You can use Quicktime Pro to eliminate the commercials.

    This is how:

    In the little arrow area that moves along while your playing, you can mouse over and a pair of new triangles appear together.

    All you have to do is position the first arrow at the begining of the commercial and the second arrow at the end of the commercial and press delete.

    Piece of cake, save the file. Drop into your ITMS Library with a new name/episode.

    Screw paying $1.99.

  8. Yeah you guys know what your talking about. The Office has seen a massive jump in viewership via iTunes, and shows are being added at a steady clip. iTunes TV is a success, and it’s here to stay. All you naysayers can suck it.

  9. No commercials and it’s free.

    Assuming your time is worth nothing. For those of us who do not lead worthless lives, $1.99 isn’t too much. On the otehr hand, it’s to much for worthless shows.

    Disney is smart – package the same product at different “price” points for different audiences.

    Free – broadcast on ABC’s schedule, with probably more ads, watch it in the comfort of your TV room on their scehdule, or record it on your VCR/DVR for later viewing in your TV room. Anyone can do it.

    Free – streaming, watch it at any time, in less comfort and in a small window on your computer. Cool for geeks, probably not for most people.

    $1.99 – from iTMS. Watch it anytime, and anywhere on an iPod. For those willing to spend the money.

    $??? – on DVD if and when it comes out. Best quality video, with extras. But not for your first viewsing. For true fans of a show.

  10. Yeah you guys know what your talking about. The Office has seen a massive jump in viewership via iTunes, and shows are being added at a steady clip. iTunes TV is a success, and it’s here to stay. All you naysayers can suck it

    Spoken like a true brainwashed cult addict.

    iTMS pales in comparision to general TV viewership.

    Advertising makes more money than iTMS downloads or Disney would be selling the shows online for $1.99 themselves instead of free, wouldn’t you think?

    The fact of the matter is it’s incredibly competitive for viewers eyeballs out there and advertising has a dark side to it. There is really no way to gauge how many people actually watched a certain TV show last night.

    It’s sort of like newspaper advertising, you may print 30,000 copies a week, but how many of those papers wind up wrapped around dead fish?

    So a newspaper claims to have a readership of 30,000 weekly, which in turn alows them to charge more for advertising.

    The same happens with TV shows, that’s why advertising makes more money than $1.99 downloads.

  11. Spoken like a true idiot. The fact is Joe, there are more choices now for everyone. iTMS TV works great for me, and honestly, all of my friends who have seen it are impressed/jealous. But I don’t give a shit if you don’t like it, or haven’t really tried it (and are making assumptions), or whatever. You keep watching your shows with 35-40% advertising time, or pay extra for TIVO, or whatever it is you do. Me, I spend about $40/month and get just the right amount of quality shows and I watch them when I want to. The video quality is actually very sweet on my HDTV (much better than my computer monitor) at 32″ and would probably be sweet at 42″. I also own the shows, and as such will be building a great library as I go. I’m not spending any more than Cable, and it’s unbelievably sweet. Don’t pretend to know what you don’t know.

  12. Joe,
    First of all you meant to use the conjuction you’re (not your) so if you were attempting to insult me only your ignorance came through. Secondly,
    I was pointing out only that people have different uses for technology. The iPod with video has been a great tool for me personally, and obviously not for you. Before you attempt to ridicule me and reveal your own foolishness again a quick review might be useful. I’ve been involved with computers since the late 1970’s no doubt before you were born. I’ve been in the newspaper industry as a photographer, writer, editor, advertising executive and more. I’ve also been involved in high end computer graphics for television (my company had the first all digital production facility on the planet in 1986), and served as a consultant to major television production companies. I’ve also been in the music industry as a composer, and lyricist
    and recording engineer. I’m anything but an idiot.
    But perhaps compared to you I have nothing to offer. Your resume please.
    ……..

    Now, back to our topic: Do you honestly believe that ABC, owned by Disney, on whose board Steve Jobs sits did not inform him of this move? ITMS is evolving, quickly, into more specialized kinds of programming. It will easily
    become a base for training videos (it already is), and more niche content that serves a large number of narrow cast audiences. In fact it’s truly perfect for it since the cost of distribution is so low and the profit margin so high. Apple HAD to introduce it with a splash to get people to sign on and pay attention. It was never going rival broadcast television as a revenue source. It was never MEANT to be a real contender in that arena.
    If they had introduced iPod with video with a cooking show do you think anyone would have paid attention?

  13. Here is what I can’t figure out:

    These LOSERS over at the RIAA and the MPAA have been bitching and moaning about file traders…persuctuing these people left right and centre.

    Apple comes along and develops a fair way for people to purchase them.

    Then…the studios decide to give their crap away for free. What gives.

    This kills me and angers me to no end.

    Anyway..needed to vent.

    -G5Man

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