“Last week, Apple became a tentative Windows platform OEM with its announcement of Boot Camp, which allows new Mac hardware to run Windows XP and, eventually, Vista. Apple had said it wasn’t planning to support Windows — just like it said it didn’t plan to support Intel or bring out flash-based media players,” Rob Enderle writes for TechNewsWorld. “Take note: When Apple announces something it won’t do, it might actually be a sign or warning of something it will do. It did make last week’s column on the possibilities of Microsoft buying Apple more pertinent.”
“Think of this as a big market test. With Steve Jobs now on the Disney board and very interested in getting that company to buy his products, he has undoubtedly learned that this isn’t going to happen with the Mac OS. He could get in the door, however, if his product were priced competitively and ran Windows. However, going after Disney and getting his butt whipped in the rest of the market would be both painful and stupid — and he’s neither masochistic nor dumb,” Enderle writes.
“Jobs needed a big market test that he could either fund and risk a leak to the press, or productize and make money from while controlling the media message. He chose the latter, smarter, path. If sales go up dramatically, as most expect will be the case, he will have the answer to his question, which will drive him toward a more Windows-centric solution than many of the Mac folks will probably like,” Enderle writes. “Of course, given that Apple will probably have the most advanced Intel-based hardware in the market at the end of this year, it may actually have the best Windows Vista-ready hardware at that time. The impact of that is very interesting to contemplate.”
“So, could all of this result in more OS X adoption? The easy answer is no — and no one knows this better than Steve Jobs. When he reclaimed leadership of Apple, the company was trying to build a product that was very similar to OS/2, which had a compatibility feature that would run older applications. He killed it because he, and all of us that covered OS/2 as analysts, had learned that what happens when you have a dual mode product like this is that developers don’t move on it,” Enderle writes. “Realize that OS X is a unique cost that only Apple, of all the Intel hardware OEMs, bears. This OS may do more to limit Apple’s true market opportunity — and clearly does more to reduce Apple’s margins — than any other single factor. The key word is ‘may,’ and that is why what happens over the next few months will be critical. If this experiment is successful, Apple can change ‘may’ to ‘does,’ further building a foundation for decisions that take the firm toward a more Windows-centric strategy.”
“For those of you having heart attacks right now or thinking of creative ways to get me to retire early, realize that Apple is unlikely to do ‘generic’ Windows. Apple knows how important its user interface is to the market and will want to hold on to that,” Enderle writes. “Fortunately for Apple — unlike when it last considered this option in the late ’90s — Windows has become increasingly modular over time. It is very likely that, just like it did for OS X, the company could eventually create a hybrid: Traditional Mac users could get a regular Mac experience if they wanted, and Windows users could be comfortable as well. Both sets of users would have access to Apple and Windows applications that they had never before been able to run.”
Full article here.
MacDailyNews Take: Apple doesn’t need to junk Mac OS X’s kernel for Microsoft’s Windows kernel in order to create something like Rob “Microsoft Wrote the First Mac OS” Enderle describes. Mac OS X is different than OS/2 because it already had tens of millions of adopters and developers moved over along with the Mac userbase. Mac OS X is more than simply “a unique cost that only Apple, of all the Intel hardware OEMs, bears.” With the “Classic” Mac OS now dead, Mac OS X is now the Mac itself. We don’t see Apple taking it’s crown jewel (sorry, iPod) and throwing it all away as Enderle describes; it’s not necessary to achieve what we believe Steve Jobs wants: to elevate the personal computer industry by taking it back from Bill Gates’ Mediocresoft.
People who don’t use the Mac get all kinds of crazy ideas about what it is, what it can and can’t do, and they simply cannot grasp of a world without Windows. Well, there is a world without Windows and even Microsoft; and it works, and much better, too. That more and more people are imagining a Microsoft-reduced or even Microsoft-free personal computing experience doesn’t bode well for the Redmond behemoth.
You can generally divide the writers of “Boot Camp” articles into three groups:
• Mac-only users who can’t bear the thought of booting Windows on a Mac, even though they know they need to run AutoCAD, for example, and that there will never be a Mac OS X version of AutoCAD as things are today (there may be one in the future depending on how well Apple pulls this off).
• Mac and Windows users who understand the need to run a handful of Windows apps on the Mac and who can see how this move could positively affect Apple’s Mac platform. We see Apple’s move as “embrace and extinguish.” Sure, we always wish we could convince some developers to make Mac versions of their applications or that some upstart would make a better application in that same category that would run on Macs, but we see running Windows apps on the Mac as the next best thing and something that may ultimately result in native Mac apps in time.
• Windows-only users who can’t figure out why people use Macs in the first place (hint: it’s better, way better) and think Microsoft is a necessary ingredient in all personal computing instead of realizing that Microsoft is a purveyor of mediocre software products that have been widely adopted for various reasons – legal and otherwise – none of which have anything to do with quality, taste, and/or enhancing the end users’ experience.
As we have always said, even as many short-sightedly threw in the towel, the war is not over. And, yes, we shall prevail. For the naysayers we trot out our favorite example: In 1929, Ford held just over 61% of the U.S. market for automobiles. GM’s market share stood at just 12%. Ford was thought to be invincible, with GM regarded as a niche auto maker. But, in 1936, just seven years later, Ford held 22% of the market for new automobiles while General Motors held a 43% share. No company is invincible.
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Related articles:
Enderle: Apple’s Boot Camp allowing Windows on Mac ‘could change PC landscape as we know it’ – April 06, 2006
Enderle: What if Microsoft bought Apple? – April 03, 2006
Enderle on MS Vista slip: ‘I personally can not recall Apple ever getting an opportunity like this’ – March 22, 2006
Tech pundit Enderle: ‘Microsoft wrote the first Mac OS’ – September 28, 2005
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005
Bio authors: Steve Jobs wants ‘to take back the computer business from Microsoft’ – May 23, 2005
Apple about to resurrect its Switch campaign? Are the ‘OS wars’ really over? – May 09, 2005
iPod success opens door to Mac OS X on Intel – March 04, 2004
I post it in every Enderle thread but it bears repeating. This is the guy who said that Microsoft wrote the original MacOS, that Tiger was a ripoff of Longhorn, and the Linux users are terrorists.
Please stop giving this asshole webhits.
I agree with MDN’s take. This sensationalism is meant to rattle the cages of the Mac Faithful, not to be taken seriously.
In pure Jobs style, Apple is far more likely to resurect th recently rumored Yellow Book project and include a Coacoa DLL to allow Xcode Universal binaries to run _on Windows_ with the graphics library rather than the other way around – rely on thousands of Windows programmers to ignor OS X by simply runing their apps in a “Virtualization” environment.
I won’t even entertain the idea of scrapping OS X completely and moving to be the best hardware reseller of Windows boxes.
Apple Rules! OS X rules!
Thank you Apple for problem free, inteligent, 21st century computing!
MSoft is an insult to humanity!
I WANT NOTHING TO DO WITH WINDOWS – NOW AND FOREVER!
Enderle is a brainwashed Win user!
Surely this cannot be the same Rob Enderle who predicted in 2003 that Apple would switch to x86 processors…to the scorn and derision of nearly everyone at this forum.
“Well, there is a world without Windows and even Microsoft; and it works, and much better, too.”
If only Apple believed this!
“Enderle: Apple as Windows OEM”
Me: Enderle as moron
Enderle: “It did make last week’s column on the possibilities of Microsoft buying Apple more pertinent.”
No it didn’t, you’re just a nutcase.
Yes! Only the female mosquito bites! So, if you hear nothing…..
Ladies and Gents . . .
Are you aware that Micoshaft will release–count them–FIVE (5) critical security patches for XP tomorrow?
Man, I just can’t WAIT for Mr. Steve to junk our impregnable (for now, anyway) OS for that piece of crap Windows users are stuck with!
MDN’s take is spot on. The proof is in Microsoft’s reaction.
If Apple had any intention of being the next big Windows OEM Microsoft would be trumpeting this fact loudly and widely. Instead, we have the tepid “Windows is a great product” press release and a slew of new “People Ready” ads.
That, my friends, is the scent of fear. Even Enderle has it. He’s trying hard to deny it, but methinks he doth protest too much.
Microsoft knows that its failure to get Vista out on time has led to this. Apple has the initiative and the opportunity to change the way PC’s are designed and sold. This is the thing that everyone has missed or has willfully tried to distract us from–Microsoft’s OEM relationship with computer hardware vendors is about to come to an end. When you can buy a PC from one manufacturer and easily run whichever OS you like, why would you buy any of the others?
Expect new, stronger relationships between hardware vendors and Linux distributors in the near future, in an attempt to have an offering similar to Apple. Microsoft’s dominance on the desktop is about to be broken, thanks to their failure to deliver.
MDN’s magic word: “western”. As in we’re all watching a western. We’ve returned to the wild wild west and the shootout is about to begin.
Multiple OS’s on one machine is not going to cut it with most of the world.
Linux can’t make it to desktop because there is no content for it.
Mac OS X is barely hanging on because it has some market share and some developers coding for it.
Vista will reign supreme in the end because all content is available for it and everyone codes for it.
Eventually there can only be one.
http://forum.osx86project.org/index.php?showtopic=14448
“Well, there is a world without Windows and even Microsoft; and it works, and much better, too.”
If only Apple believed this!
Why don’t you think Apple believes this? Just because they let Windows boot on a Mac doesn’t mean anything more than what it is.
I think Enderle is wrong, as usual. But let’s start trying to get rid of the notion that for Apple to win Microsoft must lose. Jobs himself said that whem he returned to Apple in the late 90’s.
I’ve done projects for Disney, and as such visited a number of their offices. They already have a mix of Windows and Macs depending on the job function being performed. Considering he can’t even get that right, this leaves me with the impression that Rob is, as usual, talking out of his Enderle.
Joe, by your reasoning everyone is right-handed, we’re all the same skin colour and nobody is gay.
There’s plenty of room for diversity, even in the tech world.
Joe, Joe, Joe:
Go back into your pen and get ready to download the patches for your pathetic XP machines tomorrow. You’re gonna need the time!
(P.S. Have you already filled your sty with so much crap that you just have to spill it over here?)
Last week, Apple became a tentative Windows platform OEM with its announcement of Boot Camp, which allows new Mac hardware to run Windows XP and, eventually, Vista. Apple had said it wasn’t planning to support Windows — just like it said it didn’t plan to support Intel or bring out flash-based media players,
—
I don’t recall the ‘we won’t use Intel chips’ announcement.. or the ‘we won’t bring out flash iPods’ announcement. Dissing your competitors offerings using these technologies, ah yes, that I remember.
Oh well, Enderle made it up. Apple and OEM in the same sentence? Both hands on the keyboard, Enderle.
“There can be only one . . .”
Yeah, right. I remember when AT&T used to say that.
How are THEY doing now?
“When he reclaimed leadership of Apple, the company was trying to build a product that was very similar to OS/2…”
umm, no.
More like win95 on top of 3.1 on top of dos. The foundation of copeland was shite, and needed to be redone–like the team had already done at NeXT.
God, people, all this talk of OSes is sooooo nineties…
Virtualization will break the M$ deathgrip on enterprise systems, and new players will emerge. Apple won’t be the only one.
After just wasting the past few hours due to Powerpoint flaws, I feel compelled to join in the Microbashing today. I am in a university genetics department, and I find that any student who can scrounge together money for a iBook and most faculty members uses OS X. We have a heavily-used OS X cluster in the department as well.
Scientists will never use Windows seriously. Pre-OS X, people had a windows box and a Solaris box on their office, the first for MSOffice and the latter for computation. No one is going back to that trouble and expense. Linux is around, but I think most of us want to spend computer time doing biology, not sys admin.
OS X is going nowhere. The power of UNIX and the ease of Mac is too perfect.
What a knuckle head-
Some people will NEVER “Get it”.
Apple and OEM vendor – whatever.
“…and he’s neither masochistic nor dumb”
unlike our dear author, Rob Enderle. Has he ever been right about anything Apple does?
Steve Jobs is an ego-maniac. He wants to be remembered in history for his successes. But as he stated when he came back to Apple, no matter what successes he has in life he will always be connected with Apple. If Apple fails, so does he. A plan to switch to a Windows OEM would be for Steve Jobs to admit Apple is a failure – it won’t happen. Steve Jobs has a master plan (or grand dream) in the works. So far he has been doing great. By putting Windows on the same machine, the door is now open for Apple to advertise/promote the greatness of OS X (Something this site has been asking for.)
I fail to see the connection that Apple is now a Microsoft OEM by releasing Boot Camp.
1. Apple’s take is that you can boot into Windows, if you want to.
2. Apple does not sell or suppport Micro$oft Windoze.
So tell me again how they can call Apple a Windows OEM? Or is this some twisted fiction in the mind of Steve Balmer?
Smell the fear, I can. Hmmm.
kill / enderle/:j
As usual, I read Enderle’s article, but have no idea what he just said. Could he be more pathetic? I think not.
It seems pretty simple to me: Apple let’s Microsoft in, and by comparison, devours them. I also think Apple saw what happened when they let Windows in on the iTunes/iPod game. So really, Apple is in an envious position right now.
@me:
Could you provide a link to discussion about the “Yellow Book” project? I was speculating about a solution like this with a friend last week. Had no idea I was so close to the mark!
Rob End-er-times is a silence friction writer.
The Enderle “Group” must consist of Rob, his dog, and his dog’s deposits in the yard. After all it does take 3 to make a group, right?
Found it: Yellow *BOX* is also known as Dharma.
How can it not be clear that the OS is, by far, the most important thing to Steve Jobs? All you need to do is look at the history of NeXT. The hardware wasn’t selling and they killed that division. They could have dumped the software side and become a fancy Windows OEM but, since the original Mac was released, Jobs has always known that it’s all about the OS. You can have a case made of pure gold, encrusted with diamonds, but if it’s running Windows, it’s still just another PC. I think Jobs loves the OS design aspect as well, but given the choice, I truly believe that he would always keep the OS.
This little gem is typical Enderle history-refabrication:
“When he reclaimed leadership of Apple, the company was trying to build a product that was very similar to OS/2, which had a compatibility feature that would run older applications. He killed it because he, and all of us that covered OS/2 as analysts, had learned that what happens when you have a dual mode product like this is that developers don’t move on it,”
OS X was never built to run older applications. Classic was built to make the transition easier, but it was never intended to be a permanent fixture.
Yeah, right. I remember when AT&T used to say that.
How are THEY doing now?
Actually they are gobbling up all the baby bells quite nicely. They just bought my phone company.
And they have been caught red handed allowing the NSA to watch the internet.
http://yro.slashdot.org/article.pl?sid=06/04/09/1657258&from=rss
And we thought Microsoft was evil…
I swear, Enderle reminds me of the sloppy journalism axion “Throw enough shit against the wall, eventually some of it will stick.” Unfortunately, his walls are still clean, and his floors…well…
Hey guys, we just configured an iMac to boot EXCLUSIVELY into WinXP
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />.
Just follow all the instructions for BootCamp. Then when installing XP make sure to DELETE all the existing partitions and install XP on all the available space.
The bootloader remains, and XP is the only OS on the system.
Sweeeeeeeeeeeet
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
hmmm
Buy a box that can only run Windows, or buy a box that can run Linux, Mac OS X and Windows?
Buy a ugly, cheaply made Dell box, or buy a reasonably priced stylish Apple box and run anything I want?
Tough choice.
MDW: Justice, Like it would do us a justice if Phone Bank checked out of the Matrix.
Brrrrrring… Hello, Operator….
MDM, I’m failing to see the point? If you don’t want to use OSX, why buy a Mac?
The bootloader remains, and XP is the only OS on the system.
Way cool, I can’t wait to switch the 1500 Mac’s we have in our computer lab to the industry standard Windows!
I’ll be so busy fighting malware that I’ll have to ask for a raise and staff.
I would also get myself a cute secretary…
Thanks Apple for making it all happen!!
“MDM, I’m failing to see the point? If you don’t want to use OSX, why buy a Mac?”
Cause it’s a real purty computer, and the wifey will like it in the living room.
Kapisch?
Joe, AT&T is no longer a monopoly. That genie has left the bottle. Cingular, Verizon, Sprint, Vonage, etc., etc., are now in the game as well . . . and, of all things, I CAN NOW OWN MY OWN PHONE!
You’re probably not old enough to remember when we all LEASED our phones, being held hostage to the megalopy that USED TO BE AT&T.
They may be re-buying their subsidiaries, but they will (I trust) never again be given the kind of power and dominance that Microshaft has today.
Apparently, you LIKE that kind of commercial hostage situation. (Were your ancestors oil barons, perchance?)
MDM Says, “Cause it’s a real purty computer, and the wifey will like it in the living room.”
Hey, whatever works for you man! I’m an AAPL shareholder so the better Apple does, the better I do!
Refer to this site which exposes Enderle, and gives you the links to expose him:
http://twiki.iwethey.org/twiki/bin/view/Main/RobEnderle#Summary_works_like_a_PR_guy_gets
Microsoft is one of his PR CLIENTS. The first and last paragraph below explain WHY he writes what he does for Microsoft. That’s what a PR person is hired to do.
I quote from it:
_____________________________________________
“Enderle’s M.O. is to call himself an analyst, then hire himself out as as a PR consultant. This “flackalyst” business model only works if the reporter attributes him as “an analyst” instead of identifying his clients who are relevant to the story.
You can help the media learn to provide meaningful attributions for Enderle by sending a polite EnderleFlackLetter when you see a quote from him that doesn’t identify his relevant client.
Cut and paste from the linked-to letter, or write your own. Be sure to send direct quotes from Enderle’s own Web site that explain the quotes-for-hire plan, the “Microsoft Corp is a client of the Enderle Group” disclaimer that appeared on an Enderle-authored eWeek article, and a link to this site.
An example of an appropriate Enderle attribution is this, from internetnews.com [link to actual story is on the site]:
Rob Enderle, a market consultant and founder of the Enderle Group…. His clients include both SCO and Microsoft….
____________________________
That last paragraph is the important part folks. He’s either an analyst or a PR person…can’t be both. You decide.
STOP POSTING ENDERLE ARTICLES. HE IS A TOTAL IDIOT. IF I WANT TO READ ENDERLE, THEN I CAN GO TO SEVERAL HUNDRED CRAP WEBSITES.
MDN IS SUPPOSED TO BE BETTER THAN THOSE CRAP WEBSITES, SO *****STOP***** PUBLISHING ENDERLE.
“Hey, whatever works for you man! I’m an AAPL shareholder so the better Apple does, the better I do!”
Right on! And AAPL stock will be better off if they began selling Windows with their hardware and competed head-on with the other OEMs. But the Mac fanboys will never accept that because it’s against their religion. Investors know better than to let emotion interfere with logic.
I am not illiterate but that were just too many words for very little message! poor Enderle, when will he ever learn to write? (probably never because that means he has to understand what he is writing about – which I doubt he is capable of)
“After all it does take 3 to make a group, right?”
Right, Macromancer.
I imagine a stinking dog cluster on each chair around the conference table
with Enderle at the end with his duncecap on.
MDM says “Right on! And AAPL stock will be better off if they began selling Windows with their hardware and competed head-on with the other OEMs. But the Mac fanboys will never accept that because it’s against their religion. Investors know better than to let emotion interfere with logic.”
Actually, I disagree here… Why? Because Apple can make a hell of a lot more money selling a hardware and software combo than they can by selling software alone….
Mac and OSX
iPod and iTunes
Apple is a complete end to end solution company… They have control over the whole user experience. I don’t believe they will ever give that control up..
Licensing the Mac OS to OEM vendors in the nineties is what nearly drove the company bankrupt.. The first thing Steve Jobs did when he returned as CEO was take back control of the Mac OS and vowed to never license it again..
If Apple were to license OSX now, they’d be giving up the biggest competitve advantage they have over Dell, HP and the like.. The ability to sell the only computer in the world that is capable of running OSX, Windows and Linux… That is a huge selling point, and is going to go down as Apple’s smartest move ever..
Some may say that Apple pricing is still an issue, but with prices starting at $599 for a base model Mac, I don’t see it being much of an issue anymore..
Only time will tell how this pans out, but I personally think keeping control of OSX is the only way to go.
Hey MDM, you’re pretty f_cking stupid.
” width=”19″ height=”19″ alt=”excaim” style=”border:0;” />
word= farm, to which MDM should return to milk the cows.
And his dog is at the other end while his wife sprays the room with Lysol and Glade.
“So, could all of this result in more OS X adoption? The easy answer is no — and no one knows this better than Steve Jobs. When he reclaimed leadership of Apple, the company was trying to build a product that was very similar to OS/2, which had a compatibility feature that would run older applications. He killed it because he, and all of us that covered OS/2 as analysts, had learned that what happens when you have a dual mode product like this is that developers don’t move on it,” Enderle writes.
A very interesting premise, but completely wrong! Apple has more registered developers now (exclusively for OS X) than it did during the System 7.5 through Mac OS 9.x days! (In fact Apple IIRC has more registered developers now than it had in they System 6.x.x days.) How did Apple do this? It created a system which would run both Classic apps (System 9.x) and Mac OS X apps. Apple created a transition from Classic to Carbon to Cocoa.
If the transition is done badly (OS/2 or Copeland/Taligent) then it fails. If the transition is done intelligently (OS X) then the transition ends up with more developers than when it started.
As with 95% of Enderle’s rants (and that’s how I really think of them) they have no basis in reality — and no research to see if what he says is in fact true.
MDM, woops, just re-read your post…. You are saying Apple should ship Macs with Windows pre-installed…
I don’t think this is likely either.. It makes no sense for Apple to pay Microsoft a licensing fee for the sale of every Mac, when Apple already has a much better OS… Apple is leaving it up to the consumer to add Windows if they choose… This relieves Apple of having to spend the money on paying MS a license and even more money from having to provide tech support for Windows.
Virtualization = maybe
Macs shipped with Windows = definitely not.
Now, now–don’t shout. Get a grip. Look at Enderle links as MDN’s attempt at a Comedy Break”.
I agree with Mike. Apple should not include Winduhz. I might be forced to load a copy of Winduhz on my work Mac, but there is no way I’m loading that piece of crap on my home Mac.
“Hey guys, we just configured an iMac to boot EXCLUSIVELY into WinXP. XP is the only OS on the system. “
Talk about shooting yourself in the foot.
“Hey guys, I just bought a Ferrari. I took out the engine and replaced it with the old one from my Voltswagen Jetta… Sweeeeeet. It’s real purty so my wife is happy… it just doesn’t work as well anymore. AWESOME.”
Actually, AT&T was just bought by one of the original ‘baby bells’ and since the AT&T name came with the deal they’re changing their name to… AT&T.
“Of course, given that Apple will probably have the most advanced Intel-based hardware in the market at the end of this year, it may actually have the best Windows Vista-ready hardware at that time. The impact of that is very interesting to contemplate.”
Darkness,
excellent post!
Your Shakespeare quote ‘methinks he doth protest too much’ and your own: “the scent of fear” are applicable to any number of comments and articles from the ‘M$ world’ that I’ve been reading lately.
They’re on the run!
Mike,
exactly!
The Enderle group consists of him and his wife. I asked him. If you write something rational to him, he usually responds personally.
AT&T isn’t buying the baby bells at all, in fact it’s the other way around. Some of the baby bells consolidated and became SBC. Then SBC bought AT&T, effectively killed it and took the name because it is one of the oldest and most famous corporations in the world. The “new at&t” isn’t AT&T at all. It’s SBC with a new/old name.
quote:
Scientists will never use Windows seriously.
A couple years ago I would have thought this was ridiculous, but now I’m not surprised at all. I am currently a microbiology student at UCLA and I’ve noticed that the further up I go in our science department the less prevalent MS becomes. Three of my four professors this quarter present their lectures on powerbooks. The fourth uses the blakcboard, but I know that the professor who wrote the text book for the class, and for every honors physics class at UCLA, uses macs. Last quarter my comp sci professor used an iBook. I would guess that apple market share of univeristy profs is about 50-60%, and among those that use their computers for lecture it’s much higher. I doubt that’s because they use MS in the lab. Let’s hope that they rub their liberal values and OS preference onto their students. jk. sorta.
The Mac wont die – it will rule eventually, But the Mac name will die soon! Who needs it anyway – apart from, errrr Mac Daily News (and a handful of other fan sites).
You know what’s driving me bat$#!+? The non-Mac-fans in these threads seem to be divided into two camps.
— Apple should abandon the hardware business and sell OS X for any PC.
— Apple should abandon the software business and sell computers with Windows.
Well, which is it?! They can’t do both!
Neither option passes the laugh test. OS X on generic PCs would be an unmitigated disaster unless pre-install agreements were made with many manufacturers. Even then, they make much more money selling computers than they could selling an OS. But a Mac with Windows is just a boutique PC. Take OS X out of the equation, and who would want it?
MDN is right about one thing. These people have NO CLUE why we use Macs. To them a computer is just a computer. They should use a Mac for a few weeks. They’d see why the hardware and the OS are inseparable.
I hope they rub their computer preferences not their liberal values on to their students. The last thing this country needs is another looney, left wing, commie! Let’s pray Enderflea is completely wrong.
The only thing Enderle said that had any intelligence behind it was:
“Take note: When Apple announces something it won’t do, it might actually be a sign or warning of something it will do.”
After that, he started breathing helium.
” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />
There he goes, blowing more smoke out of his enderle.
These guys just don’t get it. I suppose Classic in Mac OS X was to try to get people to quit using OS X and go back to OS 9. I can’t figure out if Enderle is really that stupid or if he just wants to say outrageous thisngs to get site hits. So for Enderly’s benafit and any other’s too I will let you in on a secret: Apple is NOT a hardware company. Aplle is NOT a software company. Apple IS a systems company. Boot Camp is the latest attempt by Apple to create an OS trojan horse. One that Symantec and others can’t protect windows users from.
Enderle says…
Windows has become increasingly modular over time.
NOT TRUE WHATSOEVER!!!
If Windows is so modular, why is Internet Explorer so glued to it?! Didn’t Jim Allchin testify during the antitrust case versus the DOJ that if Microsoft was forced to removed IE and other such middleware components from Windows that it would break the codebase??! NO, Windows is FAR from modular if what Microsoft said was true, unless Mr. Allchin was lying to the court on the subject.
Rob Enderle is spreading the usual FUD in Microsoft’s behalf!
I just had a thought. Steve is heading to India to see the new tech support operations there. Do you think just maybe this place will be handling questions regarding Windows? I’m not sure Jobs is ready to “knife the baby (OS X) ” for another 2 percent market share but bundling Vista along with 10.5 may not seem so crazy. Discuss.
My gosh, Enderle has blown a gasket!
What an idiot. He really doesn’t have a clue. He couldn’t find his ass with both hands and a map.
Yeah exactly, DudeMac. How has Windows gotten increasingly modular over the last, I don’t know, 5 years or so? Considering it hasn’t changed AT ALL in that time, what the fuck is Enderle talking about?
Microsoft is really feeling the heat. Remember this past winter that Paul was being so positive Apple. He bragged about buying an intel iMac and so on … Rob for a Month didn’t mumble a word about Apple.
Two weeks before Microsoft press release that they wasn’t able to ship Vista until next year both of these tools started Apple bashing to the point of grabbing information out of the air. How are these people not being sued for being liable. After the Apple v Apple lawsuit Steve should send the lawyers to the next mission.
According to these two Mac OS X.5 won’t be released until late 2007 and now Apple will become a Windows OEM. I can see a shinny new Mac with that stupid Product Key sticker on the side of it.
[How are these people not being sued for being liable.]
Apple needs to pursue these assclowns.
Sue each one of these ‘people’ and their publishers for each ‘misrepresentation’.
Sue for several million dollars of damages that could caused ‘impediment of trade’ OR settle for three retractions of their libelous lies in the same ‘publication’ as the offending one. All must be published on their ‘busiest days’, as to garner the largest possible ‘perception of actuality’.
One OR the other – no bargaining.
Deal or no deal!
Microsoft biggott who knows nothing about technology especially when it comes to Apple’s technology. Always trying to twist the truth into a Microsoft way of doing things. He would be a great Enquirer paper magazine writer when it comes to making up stupid stories.
>>Scientists will never use Windows seriously.
Nonsense. Complete bull. Most scientists (I am one) use applications like Matlab, Mathematica, Maple and Mathcad. These are platform agnostic and it makes zero difference whether you are running on Linux, MacOS or Windows. In fact, most scientists I know prefer Linux – it offers the benefits of cheap, fast, generic PC hardware with no license fee.
autocad is a joke.
Woweee the Microsoft PR department is ramping up the activity – as was said above there’s the ‘scent of fear’. The shame of it is that Enderle type activity works for many people who don’t have the time or the desire to know more..
Bu the truth is more and more OPINION FORMERS are now using OSX, and it is inevitable therefore that later on the herd will follow them. Look at any TV documentary nowadays and you will see at least a 50/50 split of Macs to PC’s, whether in sciences, medicine et al.
Sometime I feel sorry for these so called “tech writers”. In order to keep their measly pay check coming, they have to constantly come up with some thing to write about and that’s why we are seeing so much crap on the internet. BootCamp is interesting but not that big of a deal. Now this dumba$$ Enderle is stretching it so far and for what? To pay his bill that is, sad! Any of the readers from this site can write better than this kind of crap point of view without any “journalism” credentials. That’s how sad of a state “journalism” is in these day.
Enderle’s assertion that Apple can’t sell Mac OS X to Disney…wow…there are already, according to an associate of mine recently employed at Disney, a couple of thousand OS X workstations in the animation department alone. Is he even on this planet? Um…Disney is a media company last I heard.
As far as the Boot Camp issue…there will be fair more elegant solutions forthcoming: virtualization ware, and the Darwine development as well.